Blog

Insights, comparisons, updates, free tools, and practical guides for teams building repeatable short-form growth.

The FYP LeakFree newsletter

Spot TikTok trends before they peak.

Blog

Insights, comparisons, updates, free tools, and practical guides for teams building repeatable short-form growth.

The FYP LeakFree newsletter

Spot TikTok trends before they peak.

Social Media Campaign Report Template for Creator Campaigns

GuidesJune 15th, 2025

Social Media Campaign Report Template for Creator and UGC Campaigns

What to put in a creator campaign report, when to send it, and a template you can copy, with CPM benchmarks from creator campaigns paid through viral.app and timing data from about 240,000 tracked videos.

Felix Vemmer

Co-Founder

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Short-Form Video Trends 2026: Data From 3.3M Videos

InsightsJune 13th, 2025

Short-Form Video Trends 2026: What 3.3 Million Videos Show

Seven trends we measured in 3.3 million TikToks, Reels, Shorts and Facebook videos posted between October 2025 and August 2026, and what we could not measure.

Felix Vemmer

Co-Founder

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TikTok Competitor Analysis: 6 Steps, Template, Benchmarks

GuidesJune 12th, 2025

TikTok Competitor Analysis: 6 Steps, a Template and Benchmarks From 3,800 Accounts

A step-by-step TikTok competitor analysis with a fill-in template, the free TikTok tools that still work, and benchmarks from about 3,800 accounts that brands track as competitors.

Dennis Zollmann

Co-Founder

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Influencer Outreach Templates: Emails, DMs and Follow-Ups

GuidesJune 10th, 2025

Influencer Outreach Template: Copy-Paste Emails, DMs and Follow-Ups

Nine copy-ready outreach messages, a follow-up schedule based on when creators actually reply, and what our creator job data shows about the offers that get answered.

Mike Schneider

Co-Founder

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Influencer Marketing ROI: Formula, Costs and Examples

GuidesJune 8th, 2025

Influencer Marketing ROI: Formula, Full Costs and Worked Examples

How to calculate the return on creator and UGC programs: the formula, every cost to count, attribution options, two worked examples, and what about 46,000 months of tracked posting show about paying per video versus per 1,000 views.

Felix Vemmer

Co-Founder

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TikTok Algorithm 2026: How the For You Feed Works

GuidesJune 6th, 2025

How the TikTok Algorithm Works in 2026: The For You Feed Explained

What TikTok says decides the For You feed, what keeps a video off it, and what creators can actually control, checked against TikTok's own documentation.

Mike Schneider

Co-Founder

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Social Media Engagement Metrics: Formulas + 2026 Benchmarks

GuidesJune 5th, 2025

Social Media Engagement Metrics: Formulas and Benchmarks From 1.5M Short Videos

The formula for each short-form video engagement metric, what it tells you, and its benchmark from 1.5 million TikToks, Reels, Shorts and Facebook videos posted between October 2025 and August 2026.

Felix Vemmer

Co-Founder

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