Without viral.app
- Creator lists split across agencies, DMs, and spreadsheets
- Shortlists built without video examples or performance context
- Sourced creators handed off before tracking and payouts are set
UGC Creator Sourcing
UGC creator sourcing for performance UGC
Build creator shortlists from viral.app's early-access marketplace, viral video library, or managed sourcing, then launch with tracking and payouts connected.
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Companies from startups to enterprise choose viral.app
Creator sourcing without the spreadsheet handoff
With viral.app
- Marketplace, video-library research, and managed sourcing in one flow
- Creator choices backed by short-form examples and campaign context
- Tracking, reporting, and payout rules ready before creators post
How it works
01
Choose the right sourcing path
Use the creator marketplace for early-access supply, the viral video library for research-led sourcing, or managed sourcing when you want help running the search.
02
Match creators to the brief
Source creators by region, platform, content style, category fit, posting workflow, and whether the campaign needs broad reach or a tighter conversion angle.
03
Launch with tracking and payouts ready
Move sourced creators into campaigns, attach accounts or videos, monitor performance, and review CPM, CPA, milestone, or bonus payouts from the same workspace.
Three sourcing paths for UGC creator supply
Early-access creator marketplace
Source creators through a growing marketplace powered by creators.viral.app. General availability is coming soon; selected customers can test the flow with mostly Europe-based creator supply.
Creators who understand performance UGC
The creator-side platform is built around campaign briefs, coaching, daily posting, earnings tracking, and performance-based payouts instead of one-off content delivery.
Trend-backed creator discovery
Use viral videos, creator metadata, captions, hashtags, matched terms, and AI notes to find creators who match the brief before outreach starts.
Fully managed sourcing support
For teams that want a hands-on path, viral.app can help source creators, shape the campaign, and run the work as a managed service for dedicated customers.
One workspace after the shortlist
Keep creator records, campaign assignments, tracked accounts, tracked videos, payout rules, and relationship status attached after the shortlist is done.
Views for every creator sourcing path
Creator sourcing that stays connected to execution
Briefs based on actual content
Use viral examples, creator styles, product-demo mechanics, and platform context so sourced creators know what the campaign needs.
Tracking from public URLs
Once creators are selected, track public accounts, campaign videos, hashtags, or selected content without asking every creator for platform login access.
Managed service when you need it
For dedicated customers, viral.app can support creator sourcing and campaign execution directly, with vetted creators, campaign operations, and performance targets.
Payout rules before the first post
Set base fees, CPM rates, CPA rewards, milestone bonuses, caps, and payout windows before creators start posting, then review the numbers later from tracked data.
Reports your team can trust
Use dashboards, exports, API access, Slack or Discord updates, n8n, OpenClaw, and AI-agent workflows when creator performance needs to move into another system.
Security & Compliance
Keep creator sourcing private
Germany-hosted with strong data protection. Creator shortlists, campaign plans, trend research, tracked accounts, and payout records stay inside your organization.
Separate public research from customer strategy
Public viral video research and creator marketplace workflows stay separate from private customer workspaces, tracked creators, campaign data, and payout records.
What others say
viral.app feels like the first serious solution for managing high-volume UGC campaigns.
Zack Hargett
Quizlet/Coconote, Co-Founder
viral.app has become core infrastructure for running organic marketing. It has helped us scale to over a billion organic views.
David Park
Jenni AI, Founder
viral.app has solved our biggest pain points. It's handling everything from global payouts to invoicing and tax accounting.
Julian Ivaldy
WhoLiked, Founder
We are running full-cycle campaigns for some of the UK's biggest D2C brands, and viral.app plays a key role in our tracking and client reporting.
Ashley Liddell
Deviation, Co-Founder
Very well-designed platform that helps us scale our creator program efficiently.
Dominik Gebhard
StudyFlash, Co-Founder
viral.app's clear performance tracking and payment automation are game changers for scaling UGC without the headache.
David Djokovic
Flashka, Co-Founder
We use viral.app for tracking and managing campaigns for all our customers. It has become the infrastructure backbone for scaling our agency.
Oliver Hale
Faircado, Chief Growth Officer
Our entire team is using viral.app for tracking, analytics, paying our creators, and also finding inspiration for the next content briefs.
Woundioun Sissoko
Gate Studios, Co-Founder
We use viral.app's API to power creator profiles on UGC Tank. Users just enter a username to get top videos and stats. We're tracking 10K videos with a smooth experience, without social logins or any hassles. Highly recommend!
Jedcal
UGC Tank, Co-Founder
Your product is great! I've already told friends to check you guys out, and I will continue doing so for sure.
Noah Berg
Brainly, Director of Marketing
viral.app lets me identify viral UGC outliers and helps me scale my TikTok marketing the right way.
Jonathan Liu
Chief Yapper
We are running our creator community on top of viral.app. It helps us track the performance of all accounts and allows us to build custom automations on top.
Mino Lee
Creator
We are tracking close to 100k videos with viral.app. It's been super reliable and a big help in scaling our UGC program into one of the biggest in the world.
Matthew Gittleson
Jenni AI, Growth
I was looking for a reliable campaign tracking system that could help me calculate performance-based payouts, and viral.app absolutely nailed it.
Frank Chen
Roamy, Co-Founder
viral.app feels like the first serious solution for managing high-volume UGC campaigns.
Zack Hargett
Quizlet/Coconote, Co-Founder
viral.app has become core infrastructure for running organic marketing. It has helped us scale to over a billion organic views.
David Park
Jenni AI, Founder
viral.app has solved our biggest pain points. It's handling everything from global payouts to invoicing and tax accounting.
Julian Ivaldy
WhoLiked, Founder
We are running full-cycle campaigns for some of the UK's biggest D2C brands, and viral.app plays a key role in our tracking and client reporting.
Ashley Liddell
Deviation, Co-Founder
Very well-designed platform that helps us scale our creator program efficiently.
Dominik Gebhard
StudyFlash, Co-Founder
viral.app's clear performance tracking and payment automation are game changers for scaling UGC without the headache.
David Djokovic
Flashka, Co-Founder
We use viral.app for tracking and managing campaigns for all our customers. It has become the infrastructure backbone for scaling our agency.
Oliver Hale
Faircado, Chief Growth Officer
Our entire team is using viral.app for tracking, analytics, paying our creators, and also finding inspiration for the next content briefs.
Woundioun Sissoko
Gate Studios, Co-Founder
We use viral.app's API to power creator profiles on UGC Tank. Users just enter a username to get top videos and stats. We're tracking 10K videos with a smooth experience, without social logins or any hassles. Highly recommend!
Jedcal
UGC Tank, Co-Founder
Your product is great! I've already told friends to check you guys out, and I will continue doing so for sure.
Noah Berg
Brainly, Director of Marketing
viral.app lets me identify viral UGC outliers and helps me scale my TikTok marketing the right way.
Jonathan Liu
Chief Yapper
We are running our creator community on top of viral.app. It helps us track the performance of all accounts and allows us to build custom automations on top.
Mino Lee
Creator
We are tracking close to 100k videos with viral.app. It's been super reliable and a big help in scaling our UGC program into one of the biggest in the world.
Matthew Gittleson
Jenni AI, Growth
I was looking for a reliable campaign tracking system that could help me calculate performance-based payouts, and viral.app absolutely nailed it.
Frank Chen
Roamy, Co-Founder
UGC creator sourcing questions
UGC creator sourcing is the process of finding creators who can produce short-form campaign content for a brand. In viral.app, sourcing can happen through the creator marketplace, viral video and creator discovery, or managed support from the viral.app team.
