The FYP Leak · Free newsletter

The newsletter that spots TikTok trends before they peak.

Five TikTok trends, decoded, every other week. What the format is, why it works, how to shoot it, and three real examples for each. Apply to any platformYouTubeInstagramTikTokSnapchatFacebook

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One full trend below

Intercepted signal · One trend, as sent

One trend, broken down the way every issue does it.

The first of 5 trends from one issue, exactly as it went out. Same four blocks every time, so you can skim it in two minutes or shoot from it the same afternoon.

Trend 1 of 5

Pyramid ranking trend

What it is

This format uses an older sound that's making a comeback. The audio ranks different things from the bottom of the pyramid to the top, with the best one getting the final spot. Creators can rank pretty much anything: apps, products, websites, tools, or even outfits.

Why it works

It's super simple but still keeps people watching. Viewers want to see what makes it to the top, and the final reveal feels satisfying. Creators can feature a product without making the video feel like a typical ad.
Editing
Match each reveal to the sound, one item at a time from the bottom up. A laptop, cards, sticky notes, whatever fits the creator's style.
Hook
Open with a clear ranking statement: “Ranking the websites I would use if I were writing my dissertation again.”
Emotion
Funny, opinionated, a little dramatic. The ranking sparks debate when viewers disagree with the top pick.

Examples · 3 TikToks, as linked in the issue

Counts as of Sep 2026

The next issue has 5 more like it.

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Hooks on record · Straight from the issues

The hooks, exactly as they went out.

Every trend comes with its hook line, the first thing the viewer hears. These are quoted from past issues, unedited. Open any of the four in the clear to watch the three TikToks it was pulled from. The structure is what travels; the words are yours to swap for your product.

The rest are yours to steal.

Five more every issue, one click away.

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Readers · Brands, creators, agencies

Who reads it.

Everyone this is written for is on TikTok every day. Finding trends was never the hard part. Telling a format that is about to peak from one that is already tired is.

Brands

Brands running UGC

Hand creators a format that already works instead of a brief that hopes.

Creators

UGC creators

Five proven hooks to pitch, adapt, and shoot before the trend feels stale.

Agencies

Marketers and agencies

Know what's moving on TikTok this week without doom-scrolling for it.

Signal log · Trends decoded

Spotted, named, sent.

Each row is one email's lineup, lead trend first, in the words the email used.

  1. “Everything to do before…” or “Everything I did to…” format

    • The “Every day, every week, every month” format
    • The word-list hook
    • The overheard method hook
    • “X person asked me this…” format

  2. Pyramid ranking

    • “To everyone starting…”
    • The last-minute fix
    • “10 ways to…”
    • The hijack format, refreshed

  3. New obsession

    • “Kinda chic to…”
    • “When someone calls me pretty…”
    • The split-screen hook
    • “I've been ghosting you because I'm working”

Five more like these, every other week.

The format, why it works, how to shoot it, real examples. One email per issue.

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FAQ

Questions people ask before they subscribe.

Every other week. The last issues went out 10 to 14 days apart. There is no daily drip and no sales sequence behind it. One email per issue.

Latest sweep · Issue #13

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Issue #13 lands in your inbox right after you sign up. Then one email every other week, free, and one click to drop it if it is not for you.

“Keep an eye on the feed, test what fits your brand, and use the patterns before they start feeling overdone.”

The line every issue ends on