Changelog

Snapchat Spotlight 👻

Snapchat is now a first-class platform in viral.app, alongside TikTok, Instagram Reels, YouTube Shorts and Facebook Reels.

Paste a public profile or snap URL and it tracks like every other platform in viral.app:

• snapchat.com/@username for an account and its recent Spotlight snaps
• snapchat.com/@username/spotlight/… for a single snap

Three things Snapchat does differently:

• Likes are Spotlight hearts, called boosts. We track them as the like count, matching what Snapchat's own web player shows on a snap.
• Creators can hide view counts on individual snaps. Hidden views show as N/A instead of 0, and virality is not computed for those snaps.
• Only a creator's 30 most recent snaps are trackable. A newly added account cannot access the full video catalog, but can build historic data over time.

Creator Job Marketplace for Everyone 🤝

Finding creators used to be your job: scout them somewhere else, invite them one by one. Now they come to you. The creator marketplace has finished its gradual rollout and is on for every workspace.

• Post a job, receive applications: publish a job and creators who signed up to the viral.app marketplace can apply. Review and reply under Jobs → Applications.
• Judge work, not promises: every application carries the creator's full profile — portfolio videos, connected accounts, languages, and location.
• Chat on both sides: message applicants before you hire and keep the conversation going after, in Creator Hub → Chat.
• Creators join on their own: anyone can sign up as a creator, build a profile, and apply to jobs matched to their country and languages — payouts included. Creators you've invited to your workspace stay private — they're only discoverable if they join the marketplace themselves.

RevenueCat Integration 💰

Views tell you what spread. Revenue tells you what worked. Connect RevenueCat and your app's revenue shows up right in your analytics dashboard.

Apple and Android in one connection: revenue from the App Store and Google Play syncs automatically, no per-store setup.

If you still use the native Apple integration: it is deprecated and will be removed. RevenueCat replaces it in a few minutes and covers Android too — migrate now.

---

TikTok Spark Ads Integration 📣

Once a video gets boosted, its public view count stops telling the truth: you can't tell earned reach from paid reach. Connect your TikTok Ads account under Integrations and viral.app splits it for you.

• Organic vs. paid views: boosted videos show both, separately, across your analytics.
• Pay creators for organic views only: campaign payouts exclude views you already paid TikTok for.
• All your Spark Ads in one place: every ad with its spend, status, and performance, synced daily.

Meet Your AI Copilot ✨

Your workspace has a new teammate: the viral.app Copilot. Open it from the sidebar (or press ⌘I) and ask anything about your accounts, videos, creators, campaigns, and payouts — it answers from your live data, not generic advice.

• Grounded in your workspace: 70+ tools across analytics, tracking, creators, and payouts pull real numbers before it answers.
• Rich answers: interactive charts, playable video cards, and account cards instead of walls of text.
• Acts only with your approval: anything that changes data or spends credits pauses for an explicit yes first.
• Deep AI video analysis: the Copilot can watch videos and analyze them for you.

The Copilot is in beta and rolling out to all users today. Turns are metered as credits from actual model usage — you'll see them in your subscription breakdown.

Post Jobs & Hire Creators 🤳

A new chapter for viral.app begins: We're starting to roll out our new creator marketplace in two phases:

1. Today, you can start posting & publishing jobs for your brand.
2. Next week, we'll onboard 10,000+ creators to the job marketplace and they will start applying.

Publish early this week — when creators land, the first published jobs sit at the top of their feed.

Important: Your creators stay your creators: All creators, that you invite to the platform yourself, will never been exposed to the open job platform in their dashboard.

AI Tag Workflows 🪄

Tags now apply themselves. Create a workflow in Tags and it runs on every new video automatically:

• Metric rules tag or exclude videos by views, engagement rate, platform, publish date, hashtags, or caption keywords. Instant and free.
• AI rules watch each video using Gemini 3.6 Flash and decide which of your tags to apply — guided by context you give. Test on a single video now or backfill your entire library. Uses credits.

Start from one of the built-in templates or read the workflows docs.

New Credit System 💳

We rebuilt credits with one goal: no surprise bills.

• More included credits: Pro 10,000, Ultra 30,000, Scale 50,000 per month.
• Your subscription page shows a per-feature breakdown of where credits go.
• No automatic overage charges. When your balance runs out, credit-based actions pause; pay-as-you-go only kicks in if you explicitly enable it.

More Flexible Campaign Rules 💸

The campaign builder now handles setups that used to need separate campaigns:

• Minimum view threshold before a video qualifies for the base payout
• Platform-specific base rates, CPM bonuses, and flat performance bonuses in a single campaign
• An optional cap on total performance bonuses per payout period
• Rules are now editable on live campaigns: changes apply going forward, and issued payouts keep the rules they were paid under

Organization with Tags 🏷️

You can now organize tracked accounts & videos with Tags and use them across the whole app. Create custom tags, assign countries, or use your existing projects in the same filter. Apply tags directly from the videos & accounts tables.

Auto-Migrate Projects to Tags 🪄

Before tags, single projects such as <Product> · <Country> · <Hook> were common. Tags let you split that into a product-, country-, and any custom-tags.

We've prepared an easy migration prompt for you to migrate with our new MCP: Find the full guide in our docs or contact our support team for help.

Deprecation Notice ⚠️

Project-related API query parameters are deprecated and will be removed after the migration window. Filter by tags instead, including virtual project/product tags when you need the old project membership. Read more in our docs.

New API-powered MCP for Agents 🤖

We rebuilt the viral.app MCP from the ground up, powered by our API.

It can handle live calls across TikTok, Instagram, YouTube, and Facebook, and it reaches into the rest of your viral.app workspace: historical analytics, creator hub, campaigns, payouts, and the management actions your team already uses in the UI.

That makes it useful for real agent automations & workflows. Ask an agent to build a weekly leaderboard, check live platform data before tracking a creator, pull payout context, or extract the analytics behind a campaign report.

Getting started is now the easy path: open API Agents, pick your MCP client, and connect with OAuth.

ChatGPT App and Claude connector support are coming next.

Faster Analytics ⚡

Analytics pages and Creator Hub reporting as a whole should now feel faster and more reliable, especially for larger campaigns with more tracked content.

New Tracking Options 🔄

Unlimited Video Tracking

No more manual tracking limit adjustments. You can now manage tracking with clearer account-level options: use the new option to always track all videos for an account. Contact our support for more info about this new subscription add-on.

Stop Tracking

Stopped working with a creator but want to keep old videos without tracking new ones? Use our new "stop tracking" option to disable tracking for an existing account. Available for everyone with "data retention" (subscription add-on available with Ultra plans and beyond).

New User-Facing Docs 📚

We added a dedicated user docs experience for brands and creators. Access it under viral.app/docs.

The new docs make it easier to answer setup questions without leaving viral.app, whether you are inviting creators, setting up tracking, reviewing billing, or building with the API.

Improved Command Menu & Search 🔎

The command menu and site search now surface docs directly, so you can jump from a question to the right guide faster.

Access the revamped menu with the new "Search" option at the top of your sidebar or open it via ⌘ + K or ⌘ + Shift + P.

New Charts 📊

The analytics overview & video details now have a much more capable charting experience, including:

• Support for more than two data series at once.
• Control interpolation, color, aggregation, cumulative mode, and per-metric settings.
• Stack compatible metrics by platform or content type (video, slideshow).
• Save your chart setup for later.

More Improvements

• Added an in-app command menu for faster navigation. Try it now after closing the changelog with ⌘ + K or ⌘ + Shift + P.
• Added live chat support inside the app.

Facebook Support 📘

Facebook Reels are now natively supported across the whole app. Start tracking Facebook pages and videos now!

More Improvements

• We've added a dedicated Affiliate Portal to the app: Invite your friends & earn!
• We now offer free trials for new customers.
• Campaigns can now run on a daily cadence.
• Payout tables can hide zero-amount rows, which makes payout review less noisy.

Agent Skill 🤖

You can now install the viral.app skill from the new Agents section in API and use it in Open Claw, Claude Code, Codex, and other skill-based agents.

It gives your agent direct access to tracked analytics, Viral Video Library research, account discovery, and creator payout reporting, so you can go from question to useful output much faster.

Setup is simple: create an API key, install the skill, and start with one of the built-in prompt examples.

Viral Video Library 🎬

Browse a growing library of viral videos and open a full breakdown for each one inside viral.app.

Features

• New Viral Video Library page for discovering viral UGC-style videos in one place.
• Filter results by keyword, matched term, brand, region, date range, minimum views, outlier factor, and AI-detected attributes.
• Open each result in a detailed view with preview, performance KPIs, creator metadata, caption, hashtags, matched terms, and AI insights.

Now Live for Everyone: Creator Hub 🪴

We're excited to announce that the creator hub is now live for everyone! Start managing your creators, campaigns, and payouts with viral.app today.

Creator Hub Overview

• Added new dedicated overview page with detailed analytics and KPIs for creators and campaigns.
• Inluding views for tracking creator activity, performance, videos, and financials.
• Access new single-campaign overview pages from the campaigns table including additional metadata like campaign rule breakdowns.
• Everything in the creator hub is also accessible via dedicated API endpoints.

Campaign Improvements

• Multi-currency support: Create campaigns & issue payouts in USD, EUR, GBP, and more.
• New publication scope setting: Choose whether performance bonus calculations should include videos published in earlier billing periods.
• Various minor improvements, tweaks, and bug fixes.

Other Improvements

• Added new /api/v1/live API endpoints to get real-time data from TikTok, Instagram, and YouTube.
• Added new publication mode filter to analytics overview page (include only posted videos).
• Added new 'Posted Videos' time series on analytics overview chart.
• Added new 'Post Activity' widget in accounts table showing posted videos in the last 10 days.
• Added Passkey support for authentication.

Try it now: Creator Hub 🚀

We're starting to roll out our new creator, campaign, and payout features in private beta. If you're interested in getting onboarded, book a demo call now!

Creator Management

• Associate multiple tracked accounts with a single creator profile and get creator-based analytics across the platform.

Campaign Setup

• Define custom campaigns with the most flexible payout rules engine in the industry: Base Fees, Fixed Salaries, Flat Performance Bonuses, CPM Performance Tiers, and more.

Automated Payouts

• We're offering automated payout processing at the end of each billing period. Spreadsheets are a thing of the past.
• Creators claim payouts with a single link via bank transfer, PayPal, and more.

We will not stop here. Over the next weeks, we will improve the system with features like creator onboarding, content briefs, bulk payouts, multi-currency support, and more.

Book a demo call now!

Features

• The in‑app changelog dialog and a dedicated changelog page make it easy to catch up on product updates at any time. – You can disable auto-opening of the dialog at any time.

Fixes

• Bulk project assignment now behaves consistently when applied to multiple items.
• Hashtag filtering is now case‑insensitive, so results no longer depend on exact casing.
• Settings forms keep their state when switching organizations.