Creator briefs

A brief is what you tell your creators: the goals, the do's and don'ts, and sample videos that show the kind of content you want. Open the Briefs tab under Campaigns in Creator Hub to write one, then choose who reads it:

• A campaign's creators. Link the brief to a campaign and every creator assigned to it reads it. A campaign holds one brief, and one brief can serve several campaigns.
• Creators you pick. Send it to creators directly, with or without a campaign: a trial for creators who just joined, or a one-off idea for a few of them.
• Everyone at your brand. Brand-wide guidelines that every creator reads, including creators who join later.

Every creator a brief reaches has to read it before they continue. Members and above can create, edit, and share briefs; viewers open them read-only.

Create a brief

Click Create Brief and pick how you want to start:

• Build it with Copilot: the Copilot asks a few questions, including who should read the brief, finds proven hooks and sample videos in your niche, and drafts the brief. You approve the draft before it is created, and you approve again before it is shared. The brief then shows up as a card in the chat.
• Write it yourself: start in the editor, for example when you already have a brief to paste in.
• Duplicate a brief: start from one you already have (shown once you have one). The copy keeps the text and sample videos, but nobody reads it until you choose an audience. It opens in the editor.

A brief that nobody reads yet is a draft. Its card is dimmed until you share it.

You can also pick a brief from the Brief column of the campaigns table, which also offers Create New Brief, and on the first step of a new campaign. A brief that everyone at your brand reads can't be a campaign's brief: campaign pickers list it as unavailable.

Write the brief

The editor has four parts:

• Brief Name is internal. Your team sees it on the Briefs page and wherever you choose a brief; creators never do.
• Audience decides who reads the brief. Choose Everyone at your brand, or Selected campaigns and creators and pick campaigns, creators, or both. Campaign creators get it including those whose assignment starts later; only campaigns that have not ended can be linked. If a campaign already uses another brief, saving moves it to this one, and the editor warns you first. Creators who have not joined viral.app yet read the brief once they accept their invitation. You can leave the audience empty and share the brief later.
• Brief Content is what creators read. Use headings, lists, links, and images. Type $ to insert a variable such as the creator's first name, the brand name, the campaign's video target, the payout cycle, or the creator's start date. Each creator sees their own values. A creator without a campaign sees "the agreed number of videos", "every payout period", and "your start date" for the campaign variables, and the editor reminds you when that applies.
• Sample Videos show the kind of content you are after. Drag the tiles to reorder them. Each tile has a label field above it: name the hook, format, or line the video demonstrates, and creators see it above the video as "1. Money-glitch hook". Unlabeled videos still get their number, so the brief text can point at "sample 2".

Keep the brief short and concrete: say what the one idea is, what must be in the video, what to avoid, and which sample comes closest. For a full brief blueprint (hook family, beat sheet, CTA package), see how to brief UGC creators.

Add sample videos

Click Add Videos in the editor for three ways to add samples:

• Pick from tracked videos: choose an account you track, then the videos. Nothing changes for these videos, but if you stop tracking a video or its account, it drops out of the brief.
• Add new video links: paste links to videos you do not track. viral.app keeps them synced as reference only. They stay out of your analytics and payouts, but they use tracked-video capacity like any individually tracked video, and they are untracked again when no brief needs them anymore.
• Find videos with Copilot: the brief is saved first, then the Copilot suggests videos from your tracked accounts or the viral video library, and you pick which to attach.

Once a brief is saved, you can also right-click a video on Videos or in the viral video library and choose Add to Brief. The dialog takes the same optional label. Library videos are added as reference-only samples, like pasted links.

Share a brief

Click the pencil next to the audience on a brief's card, or Assign… in its menu, to change who reads it without opening the editor. The same choices apply: everyone at your brand, or campaigns and creators.

Before you save, viral.app tells you how many creators the change newly reaches: "3 creators will have to read it on their next visit." Saving a change in the editor that reaches new creators asks you to confirm the same thing. Turning on Everyone removes the brief from its campaigns and creators (the dialog says so first), because everyone reads it now.

To send a brief from the creator's side, use Send Brief… in a creator's menu, on the creator page, or for several creators at once from the bulk bar in the Creators table. A creator who already gets the brief through a campaign keeps it after that campaign ends. See Creators for the Briefs section on each creator.

Save or notify

Save stores your changes quietly. Creators who open the brief see the new version, but nobody is pinged. Turn on Notify creators and the button becomes Save & Notify: every creator who reads the brief gets an in-app notification and an email, and has to read it again.

When you share a brief with new creators, the switch notifies only those new creators. A notification reaches creators who have joined viral.app. Creators who have not read your previous brief notification yet are skipped, since they will see the newest version anyway. When nobody would receive it, the switch does not appear.

The chat message only lands in a conversation you already have with the creator, so your inbox never fills up with new chats. The email always goes out.

What creators see

When a brief reaches a creator, or was updated with a notification, they get a must-read dialog the next time they open viral.app. They scroll to the end and click Mark as Read. After that the brief stays on their page for your brand, with the sample videos below it. Variables are filled in with the creator's own details.

A brief that reaches the creator through a campaign is called Campaign Brief. One you sent them directly, or one for everyone at your brand, is called Brand Brief. With several, the creator switches between them, campaign briefs first. Creators see your brand as the sender. They never see the brief's internal name or your campaign names.

A creator who joined your brand but was never on a campaign there sees your brand brief at the top of their page for your brand, instead of an empty campaigns list.

Read status

Click the check icon on a brief's card, or Read Status in its menu, to see who has read it. Each creator shows how the brief reaches them (a campaign, sent directly, or everyone) and whether they read the current version, an earlier one, or not yet. Creators who have not joined viral.app yet are counted at the end. The card itself shows "12/15 read".

To nudge creators who have not read it, click Message on their row. The chat opens with a short draft you can edit before sending, and Read Status comes back where you left it when you close the chat. Message N unread writes to all of them at once through a broadcast (up to 500 creators).

Manage briefs

From a brief's menu you can edit, share, check the read status, duplicate, or delete it, and copy its name or ID. Deleting a brief removes it for its creators without a notification. When you move a campaign to another brief, its creators are notified only if you turn on Notify creators for that save. Removing a brief from a campaign or a creator never notifies anyone.

Use the Copilot

The Copilot has two guided flows for briefs: Create a creator brief and Find sample videos for a brief. Both are in its prompt library. The finished brief shows up as a card in the chat, with a button to open it in the editor. You can also ask it in plain words, for example to shorten a brief, to share it with everyone, or to tell you who hasn't read it yet. The Copilot always asks before it changes who reads a brief.