Creator chat

Chat is the direct line between your team and the creators you work with. Open Chat to message creators who applied to your marketplace jobs and creators already active in your workspace. The same conversation carries you through before and after hiring.

Know who you can message

Every conversation is tied to a creator relationship. You can chat with applicants on your job postings and with creators in your workspace. There is no cold outreach in either direction: a conversation exists because the creator applied to you or already works with you.

Use New chat at the top of the list to start a conversation with any creator who has been invited to viral.app. Creators you manage off-platform are offered an invitation first. Owners, admins, and members can send messages. Viewers can read along.

Filter conversations

The conversation list has filter tabs for All, Unread, Groups, Applicants, Active Creators, and Past Creators. Relationship tabs show a dot when they contain unread messages, so you see where a reply is waiting without opening each conversation.

Use Applicants while you are hiring, and Active Creators for day-to-day campaign coordination. Archived conversations stay available from the list when you need older context.

Group chats and broadcasts

Click New group to chat with several creators at once. You choose the members by hand, take everyone assigned to a campaign, or include all your active creators. Campaign groups follow the campaign's assignments, so new creators join the group when they are assigned. Each group has an internal name for your team and a separate name creators see in their inbox.

Use Broadcast when one message should reach many creators at once. Pick specific creators, whole campaigns, all creators, or existing groups, check the recipient preview, and send. Creators, campaigns, and all creators receive it as separate direct messages; groups get one post in each selected group. In groups, creators are only notified when you @-mention them or the whole channel.

Reply to applications

The first message usually starts from the Applications table: reply to an application from its row and the conversation opens in Chat. Use it to ask follow-up questions, request an extra sample, and negotiate rates before you accept.

Rates agreed in chat stay attached to the creator's conversation history, so the terms are easy to find when you set up the campaign.

Keep collaborating after hiring

When you accept an applicant, the conversation moves with the relationship, and the same thread continues under Active Creators. Use it for briefs, revisions, posting schedules, and payout questions instead of scattering the relationship across email and DMs.

A typical flow: reply to the application, negotiate the rate, accept and onboard the creator into a campaign, then keep coordinating content in the same conversation.

Notifications and read states

Unread conversations are marked in the list, and the sidebar shows an unread count so new messages surface while you work elsewhere in viral.app.

When messages stay unread, viral.app sends a browser push notification (once you turn notifications on in Chat) and an email digest with the waiting conversations, including new activity in your groups, so a negotiation does not stall because nobody had the app open. Creators get the same treatment on their side, which keeps reply times short in both directions.

Work faster in a conversation

Pin important messages to the top of a conversation, search inside it, and reuse saved replies for answers you send often. Messages support reactions, @-mentions in groups, and file attachments.