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Getting started for brands
Set up tracking first, then use analytics, Creator Hub, workspace settings, and API workflows when your team needs them.
viral.app helps brands track creator content, review performance, find and hire creators, manage creator campaigns, and pay creators from the same workspace.
If you already work with creators, start with tracking their accounts. — Everything else depends on the accounts, videos, creators, projects, and campaign rules you connect after that:
- Add the creator accounts or individual videos you want to track.
- Review analytics after the first sync finishes.
- Onboarding creators you already work with.
- Set up campaigns before creators publish campaign content.
- Review Creator Hub analytics and payouts when content becomes eligible.
- Add tags, projects, integrations, API keys, and billing controls as your workflow grows.
Start with tracking and analytics
Tracking decides what viral.app watches. Add full creator accounts when you want ongoing monitoring, or add individual videos when you only need specific posts. Use tags and projects when your team needs clean reporting boundaries.
After tracking is live, use analytics to answer the first operational questions: which creators are posting, which videos are working, which platforms are carrying the campaign, and whether app installs or revenue are showing up after store integrations are connected.
Account and video tracking
Track creator accounts, add individual videos, exclude posts, and manage scheduled or manual refreshes.
Tracking analytics
Review workspace performance across tracked accounts, videos, platforms, projects, and app outcomes.
Tags
Create custom tags, tag videos, build rules, manage exclusions, and filter analytics by the slices your team reports on.
Build your Creator Hub workflow
Creator Hub is for creator operations. Use it when you need creator records, a hiring pipeline, campaign assignments, payout rules, and a review flow that finance can understand later.
If you still need creators, post a job on the Canvas UGC marketplace — marketplace creators apply to you, and every application carries the creator's portfolio, connected accounts, languages, and location. Create campaigns before content goes live. Some payout settings are locked after creation so historical calculations stay consistent. Once creators publish eligible content, Creator Hub analytics and payout queues show what needs review.
Creators
Add creators, connect tracked accounts, choose off-platform, invited, or marketplace onboarding, and keep internal notes tidy.
Marketplace jobs
Post jobs, review applications with full creator profiles, chat with applicants, and hire into campaigns.
Creator campaigns
Define campaign dates, assignments, base compensation, CPM tiers, flat bonuses, and eligibility rules.
Campaign analytics
Compare creator progress, campaign progress, eligible content, spend per video, paid CPM, and payout impact.
Creator payouts
Review upcoming, due, canceled, and paid payouts before creators receive claim links.
Creator chat
Message job applicants and active creators from one inbox, from the first reply to ongoing collaboration.
Configure the workspace around the workflow
Workspace settings support the day-to-day setup around tracking and Creator Hub. Add teammates, organize tags and projects, connect App Store and payout integrations, and keep an eye on plan limits before a large tracking or campaign expansion.
Organization settings
Manage organization details, members, projects, App Store integrations, payout integrations, and subscription navigation.
Billing and plan limits
Understand included usage, billed extra usage, tracked accounts, tracked videos, active creators, seats, and refresh credits.
Connect API, n8n, and agents
Use the API when your team needs reporting, checks, or internal tooling outside the viral.app UI. Start with read-only workflows: weekly performance reports, Slack alerts, spreadsheet updates, creator intake checks, and payout review summaries.
Agent workflows can give your team conversational access to analytics, tracking checks, live lookups, and Creator Hub data. Create a scoped API key, store it securely, and review the workflow before you let an agent take write actions.