Creators

Creator records connect the people you work with to tracked accounts on different platforms, campaigns, analytics, and payouts.

Open Creators to add creators, review their status, and manage their campaign assignments. The page has three tabs: Requests for creators asking to join through an invitation link, Active for the creators you work with, and Archived.

Add a creator

Create a creator record before you assign the creator to campaigns or review creator-level performance. Add the creator's name, email, internal notes, and tracked accounts.

Connect tracked accounts whenever possible. A creator can have multiple accounts across platforms, and those accounts feed Creator Hub analytics and payout calculations.

Choose the onboarding mode

You can manage a creator off-platform, invite the creator to the creator platform, share an invitation link, or hire creators from the Canvas UGC marketplace.

Use off-platform management when your team handles communication directly and only needs the creator record for reporting, assignments, and payouts.

Use an invitation when the creator needs to join the creator platform, complete onboarding, or participate through the platform flow. Each creator record shows an invitation status: Not invited, Invitation sent, Invitation rejected, or Joined. Archiving is separate from that, so an archived creator keeps their invitation history.

Use an invitation link when you onboard many creators at once. Click Invitation Links in the Creators toolbar, then Create Link, and share the link. Creators who sign up through it appear under Requests, where you approve or reject them before they become active creators; a rejection can include a message that is emailed to the creator. Regenerate a link to invalidate the old URL, or revoke it. Members and above can manage links and requests.

Use the marketplace when you still need creators: post a marketplace job and review the creators who apply. Accepting an application creates the creator record for you, so marketplace hires arrive ready for campaign assignments.

Creators you invite stay private to your workspace. They appear on the marketplace only if they join it themselves, so inviting a creator never exposes your roster to other brands. The marketplace is live for every workspace — for the discovery and shortlist strategy around it, see the creator sourcing workflow.

Assign creators to campaigns

Assign creators to campaigns from the creator record or campaign workflow. Assignments connect tracked content to the correct campaign rules.

Before you assign a creator, confirm that:

• The creator record uses the right email address.
• The creator's tracked accounts are connected.
• The campaign payout rules are final.
• The creator understands which accounts or videos count for the campaign.

Message creators

Active creator rows have a chat button with an unread badge; creators who were never invited are offered an invitation first. See Creator chat for groups and broadcasts.

Use internal notes

Internal notes are for your team's creator relationship context. Use them for details such as niche, communication preferences, content strengths, or follow-up reminders.

Do not add private payment credentials, passwords, or sensitive personal data to notes.

Archive or remove creators

Archive creators when you no longer work with them but want to preserve past campaign history. Delete a creator only when you do not need the record for future review.

Archived creators stay out of active workflows while historical campaign and payout context remains easier to audit.