Campaign analytics

Creator Hub analytics focus on creator operations. They connect creator assignments, campaign rules, tracked content, and payout activity.

Open Creator Hub Overview when you need to understand how creator campaigns are performing.

Read the dashboard

The overview includes metrics such as effective CPM, total views, payouts, spend per video, posted videos, active creators, active accounts, eligible videos, paid CPM, and paid payouts.

Use these metrics to compare creator output, campaign cost, and payout progress. General analytics show all tracked content. Creator Hub analytics focus on the content and creators connected to your campaign workflow.

Use the setup empty state

If Creator Hub is empty, follow the setup steps on the overview page:

1. Add creators in Creators.
2. Create a campaign in Campaigns.
3. Assign creators to the campaign.
4. Set up the payout provider in Payout integrations.
5. Review due payouts in Payouts.

This order gives Creator Hub enough context to calculate creator performance and payout timing.

Compare creator progress

Use creator performance views to find who is ahead, on track, or behind. These views help your team decide when to follow up, request more content, or review campaign expectations.

Creators need connected tracked accounts or individual videos before their performance appears in Creator Hub analytics.

Compare campaign progress

Use campaign performance views to compare output, spend, and eligible content across active campaigns. This is useful when multiple teams, products, or markets run campaigns at the same time.

Filter the dashboard to focus on the campaigns, creators, or date ranges that match your review.

Review payout impact

Creator Hub analytics include payout metrics so you can connect spend to creator output. Use paid CPM, paid payouts, and spend per video to understand how compensation rules affect campaign performance.

If a payout looks early or delayed, review the campaign's eligibility window, payout cycle, and publication scope.