| Pay model | Median | Typical range |
|---|---|---|
| Per video | $15 per video | $10 to $20 |
| Top bonus per video | $300 per video | $100 to $500 |
| Monthly base | $500 a month | $350 to $630 |
| CPM | $1 per 1,000 views | $1 |
UGC jobs typically pay a flat fee per video, sometimes with a monthly base or a one-off bonus when a video takes off. The easiest deal, and the one we recommend to brands, is $15 per video plus a bonus ladder: $100 at 100,000 views, $250 at 250,000 and $500 at 500,000. The tables below show what brands pay right now, from the live UGC jobs on viral.app, not what a survey or a rate card says they should.
The deal needs no CPM and no minimum views. Creators earn on every video they post, so they keep testing hooks, and brands know the most a single video can cost before anyone posts. For the other ways to structure creator pay, see our guide to creator compensation models.
UGC Rates Right Now
What live jobs pay for each pay model. Rates refresh as brands post, change and pause their jobs.
Figures as of November 2026, in US dollars, from live jobs on viral.app.
Median: half of the brands pay more, half pay less, with each brand counted once however many jobs it posts. Typical range: the middle half of brands, from the 25th to the 75th percentile.
UGC Rate Calculator: What Would a Job Pay You?
Most UGC jobs combine two or three ways to pay. Put in the terms of a job you are looking at, or the typical rates from the table, and see what a month adds up to. The calculator starts on a typical Canvas UGC job. Add the view bonus and how many videos you expect to hit it, and add a CPM only if the job pays one.
Rate calculator
What would a job pay you?
Your month, roughly
$390
- About 26 videos at $15
- $390
- 0 view bonuses at $100
- $0
- Monthly base
- $0
An estimate for one job before fees and taxes: 6 videos a week is about 26 a month. View bonuses and CPM depend on how each video does.
UGC Rates by Niche
What jobs pay per video, as a monthly base and per 1,000 views in each niche. Only niches with enough live jobs are listed, and a cell reads "Not enough jobs" until enough jobs in that niche pay that way.
UGC Rates by Country
What jobs open to creators in each country pay, counting jobs open worldwide too. Only countries with enough live jobs are listed, and a cell reads "Not enough jobs" until enough of them pay that way. Countries with their own job page link to it.
How UGC Creators Get Paid
Per video
A fixed amount for every video you make or post, and the easiest pay to plan with: more videos, more pay. Jobs that pay per video often set a minimum number of videos a week too.
View bonus
A one-off bonus when a video reaches a view milestone the brand set, such as $100 at 100,000 views. Many jobs use a ladder with a bigger bonus at each milestone. The table shows the top bonus a single video can earn on a typical job, not what every video earns.
Monthly base
A fixed amount every month, for as long as you work on the job. Brands often pair a monthly base with a lower per-video rate, which gives you a steady floor even in a slow month.
One-off fee
A single payment for a defined piece of work, such as a set of ad videos the brand runs itself. Usage rights, revisions and raw footage can be part of that price, so check what the fee includes.
CPM (optional)
CPM means cost per mille: pay per 1,000 views. Some jobs add it on top of per-video pay, mostly programs that buy reach at volume, such as clipping campaigns. A video with 50,000 views at a $1 CPM earns $50 in view pay. See which views count toward view pay on viral.app.
For how each model splits the risk between you and the brand, read our guide to UGC pricing models. Before you accept a job, check the red flags in how Canvas UGC creators get paid.
How Much Do UGC Creators Make a Month?
It depends on how many videos a job asks for and how many of them take off. On the easiest deal, a creator posting six videos a week makes about 26 videos a month: 26 × $15 is $390 before bonuses. If two of those videos pass 100,000 views, the month comes to $590. One video that reaches 500,000 views adds $500 on its own.
A monthly base, a higher per-video rate in a specialist niche, or several jobs at once all raise the month. UGC is usually paid per job, not as a salary, so a creator's income is the sum of the jobs they take on.
How Much Should Brands Pay UGC Creators?
Start with the easiest deal: $15 per published video plus a bonus at 100,000, 250,000 and 500,000 views. It is close to what live jobs pay today, it is one sentence in a job post, and it keeps your worst case per video fixed.
Pay more per video when:
- The niche needs expertise, such as finance, health or B2B software.
- You want to run the videos as ads. Usage rights and raw footage are worth a higher fee or a one-off payment.
- The creator posts to your accounts. When you control the hook, the offer and the account, guarantee more of the pay.
Add a CPM only when you are buying reach at volume, and cap it per month so one viral video cannot blow the budget. Our guide to creator compensation models charts the trade-offs, and creator payouts on viral.app pay creators from the rules you set.
FAQ
It depends on the pay model and how many videos you make. Jobs on viral.app typically pay a fixed amount per video, and many add view bonuses, a monthly base or a CPM. On the easiest deal, $15 per video plus view bonuses, 26 videos a month earn $390 before bonuses. The table on this page shows today's median and typical range for each pay model.
On organic UGC jobs, where creators post short videos to TikTok, Instagram or YouTube Shorts, a flat fee around $15 per video is common, with more for specialist niches. Videos a brand runs as ads usually cost more, because the fee includes usage rights. The live table shows the median and typical range per video.
Pay a flat fee for every published video and add a one-off bonus at view milestones. We recommend $15 per video plus $100 at 100,000 views, $250 at 250,000 and $500 at 500,000, with each video earning the highest bonus it reaches. No CPM and no minimum views, so a single video never costs more than $515.
A UGC rate card is a creator's list of prices: per video, for bundles, for usage rights or raw footage. This page works the other way round: it shows what brands actually pay in live jobs, so you can check a rate card or a job offer against the market.
Usually not as the main pay. CPM is pay per 1,000 views and suits programs that buy reach at volume, such as clipping. For most UGC jobs, pay per video plus view bonuses is easier to plan for both sides. When a job does pay CPM, compare the whole deal: a CPM is a good offer when the guaranteed part is fair too.
A view bonus is a one-off payment when a video reaches a view count the brand set, such as $100 at 100,000 views. With a ladder, each milestone pays more, and a video earns the highest bonus it reaches. The brief says which platforms count and how long views count after posting.
Usually a fixed amount per video, often with a monthly base, and sometimes a bonus or CPM when a video does well. You post several videos a week on an account for the brand's app, and the brand pays you through viral.app's integrated payout system.
No, not for most UGC work. Canvas UGC and UGC ads jobs pay for the videos, not for your audience: you post on an account for the brand's app or hand the videos to the brand. Only influencer jobs pay for reach on your own account.