| Pay model | Median | Typical range |
|---|---|---|
| Per video | $16 per video | $13 to $20 |
| Monthly base | $500 a month | $360 to $640 |
| CPM | $1 per 1,000 views | $1 to $1.15 |
| Top bonus per video | $230 per video | $64 to $500 |
These numbers come from the live UGC jobs on viral.app and refresh continuously as brands post, change and pause their jobs. They show what brands pay creators right now, not what a survey or a rate card says they should.
Figures as of September 2026, in US dollars, from live jobs on viral.app.
Median: half of the brands pay more, half pay less, with each brand counted once however many jobs it posts. Typical range: the middle half of brands, from the 25th to the 75th percentile.
What Would a UGC Job Pay You?
Most UGC jobs combine two or three ways to pay. Put in the terms of a job you are looking at, or the typical rates from the table, and see what a month adds up to. The calculator starts on a typical Canvas UGC job.
Rate calculator
What would a job pay you?
Your month, roughly
$480
- About 30 videos at $16
- $480
- Monthly base
- $0
- Views at $0 CPM
- $0
An estimate for one job before fees and taxes: 7 videos a week is about 30 a month. Bonuses and view pay depend on how each video does.
Pay by Niche
What jobs pay per video, per 1,000 views and as a monthly base in each niche. Only niches with enough live jobs are listed, and a cell reads "Not enough jobs" until enough jobs in that niche pay that way.
Pay by Country
What jobs open to creators in each country pay, counting jobs open worldwide too. Only countries with enough live jobs are listed, and a cell reads "Not enough jobs" until enough of them pay that way. Countries with their own job page link to it.
How UGC Creators Get Paid
Per video
A fixed amount for every video you make or post, and the easiest pay to plan with: more videos, more pay. Jobs that pay per video often set a minimum number of videos a week too.
Monthly base
A fixed amount every month, for as long as you work on the job. Brands often pair a monthly base with a lower per-video rate, which gives you a steady floor even in a slow month.
CPM
CPM means cost per mille: pay per 1,000 views. It rewards videos that travel, and it usually comes on top of per-video pay or a base rather than instead of it. A video with 50,000 views at a $1 CPM earns $50 in view pay.
Performance bonus
A one-time bonus when a video reaches a view milestone the brand set. The table shows the top bonus a single video can earn on a typical job, not what every video earns.
One-off fee
A single payment for a defined piece of work, such as a set of ad videos the brand runs itself. Usage rights, revisions and raw footage can be part of that price, so check what the fee includes.
For how each model splits the risk between you and the brand, read our guide to UGC pricing models. Before you accept a job, check the red flags in how Canvas UGC creators get paid.
FAQ
It depends on the pay model and how many videos you make. Jobs on viral.app pay per video, a monthly base, a CPM on views, or a mix of these. The table on this page shows today's median and typical range for each model, and the calculator turns a job's terms into a monthly figure.
CPM is pay per 1,000 views. For UGC it usually comes on top of per-video pay or a base, so compare the whole deal rather than the CPM alone. A CPM at or above the typical range in the table is a good offer when the guaranteed part of the deal is fair too.
Usually a fixed amount per video, often with a monthly base, and sometimes a bonus or CPM when a video does well. You post several videos a week on an account for the brand's app, and the brand pays you through viral.app's integrated payout system.
No, not for most UGC work. Canvas UGC and UGC ads jobs pay for the videos, not for your audience: you post on an account for the brand's app or hand the videos to the brand. Only influencer jobs pay for reach on your own account.