Launchpoint runs campaigns for you: it contracts the creators, owns the videos and runs the ads. viral.app is software for your own program: you contract the creators you bring or hire, keep the videos, run ads on your own accounts and pay 3% instead of 10%. Launchpoint has the bigger vetted network and does the work for you.
The short version: Launchpoint sells creator marketing as a managed service: it matches creators from its network, engages them as its own contractors, owns what they submit and runs the ads. viral.app is software for running the program yourself: you contract creators directly, keep the videos, run ads on your own accounts and pay 3% instead of 10%. Pick Launchpoint to have it done for you; pick viral.app to own it.
We make viral.app, so read this with that in mind. Every Launchpoint fact below comes from Launchpoint's own site, terms, privacy policy, blog, case studies, developer docs and App Store listing, all checked on September 25, 2026, with links at the end. Where Launchpoint doesn't say something, we write "Not public". Where its own pages disagree, we show both. Launchpoint writes its name with a lowercase p, so we do too.
Are you a creator looking for paid UGC work? This page is for brands; join the Canvas UGC marketplace instead.
Launchpoint's terms are clear about what it is: a company that sells creator marketing services to brands and separately engages creators as its own independent contractors (terms §1). You buy results from its network. viral.app sells software, and the creators, contracts and videos stay with you.
Launchpoint's Darwin matches creators from its own network to your brief, and Launchpoint engages and pays them. Source: launchpointhq.com homepage, Sep 2026
On viral.app you post the jobs, pick the creators and contract them yourself.
In practice: on Launchpoint you rent a roster and a production line, and the output is licensed back to you. On viral.app you build a roster you keep, and viral.app finds, tracks, tests and pays on top. Launchpoint's homepage also says you can own your creator supply, and its API creates invite links for your own creators, but its terms still make every creator who joins its contractor.
Launchpoint is a serious operation. Its homepage shows Unilever, Uber, Capital One, Dr Pepper, C4 Energy, Higgsfield and Krea, and its case studies describe programs with hundreds or thousands of creators. It fits best when:
Sourcing, contracts, shipping, briefs, review, posting to brand accounts, payouts and 1099s, while your team approves or rejects.
Identity and fraud screening, a sample clip before approval, a 1 to 5 Trust Score, and 30,000+ college athletes by its count.
Multi-team approval before posting, contracts signed first, and ad disclosures checked before anyone is paid.
It also runs product seeding with Shopify shipping, link-in-bio attribution, Slack and Discord workflows, and creator pay tied to ad spend or sales. If you'd rather not build a creator program yourself, Launchpoint is a sound choice. The rest of this page is about what changes when you do want to own it.
You contract creators directly and keep the videos. Creators you bring are never shown to other brands.
Track creators you already work with from a URL, and hire more on the Canvas UGC marketplace, ranked on the views they actually get.
Spark Ads and Meta partnership ads from any tracked post, with paid views kept out of creator pay.
A merchant of record, invoices in each creator's name, and EUR, GBP, CHF or USD by bank, PayPal, Venmo or stablecoin.
Any public account on TikTok, Instagram, YouTube, Facebook and Snapchat, plus a viral video library updated several times a day.
Run a pay deal on one of your creators' recent videos and see what they would have earned.
Launchpoint has no plans. Its pricing guide says it charges 10% on top of creator pay, with no subscription. viral.app charges a plan plus 3% on payouts. So the fair match is by creators and creator pay. Launchpoint's fee also buys managed work that viral.app leaves to your team, and the rows below say so.
10 creators, $2,000 pay a month
50 creators, $10,000 pay a month
Its no-subscription model wins at small budgets: with up to 10 creators, Launchpoint's 10% costs less than viral.app Pro below about $1,400 a month in creator pay. With 11 to 50 creators the crossover is about $4,300, and with more, about $7,100. Past those points viral.app costs less every month, and the gap grows with the budget.
Neither fits?
Thirty-eight rows in six groups, starting with contracts and rights. "Yes" means the product does it, "Partly" means it covers part of the job, and "Not public" means we couldn't find it on Launchpoint's public pages.
Showing 18 of 38 rows. Each section starts with the rows that decide most choices.
| What you need | | |
|---|---|---|
| Contracts, rights and moneyWhere the two differ most | ||
| Who contracts the creator | Launchpoint Launchpoint, as its own independent contractor. Brands and creators never contract with each other (terms §1, §15). | viral.app You, directly. viral.app is not a party; our payout partner handles each payout. |
| Rights to the videos | Launchpoint Launchpoint owns submitted videos. You may use them for the campaign, channels and time you bought; its sample contract shows 12 months (§18, §19). | viral.app Only what you agree with the creator. viral.app claims no rights to campaign videos. |
| Creators you bring yourself | Launchpoint PartlyInvite them to a program by link. Under its terms they join as Launchpoint's contractors and it pays them (§9). | viral.app YesTracked from a URL without signing up, paid through us or by you, and never shown to other brands. |
| Working with creators outside the platform | Launchpoint Its terms bar it for 12 months, at $1,000 per creator (§8). Its SideShift comparison posts say you can keep relationships off-platform without penalty. | viral.app Creators you bring: never under a non-circumvention clause. Creators met on the marketplace: 24 months, at least EUR 1,000. |
| How you pay | Launchpoint A prepaid campaign budget held as credits with no cash value. Unapplied credits are refunded on request within 30 days (§9, §10). | viral.app A monthly or yearly plan; creator pay funded by free bank transfer, with 3% on each payout. |
| Data protection | Launchpoint PartlyA privacy policy with a California (CCPA) section; no GDPR statement. | viral.app YesBuilt in Germany, under GDPR; databases on Hetzner in Germany and Finland, the web app on Vercel. |
| Finding creatorsLaunchpoint's network is bigger; viral.app ranks on real views | ||
| Creator network | Launchpoint Yes100,000+ vetted profiles on its homepage; about 125,000, with 93,000+ verified, in a September post. Other posts say 70,000+ or 20,000+. | viral.app YesCanvas UGC marketplace: post a job, creators apply with portfolio, accounts, languages and location. Newer than Launchpoint's. |
| How creators are vetted | Launchpoint YesIdentity checks, engagement-fraud screening, a sample clip and a content review, then a 1 to 5 Trust Score; below 4 locks creators out of premium briefs. | viral.app YesLocation checked against device clock, TikTok region, phone and IP; an optional sample-video challenge; 10 applications a day per creator. |
| How matches are made | Launchpoint YesIts AI, Darwin, matches creators to your brief on what they post. Filters for location, niche, school, sport, gender and platform. | viral.app YesRanked on real views on canvas-style accounts, measured posting and niches read from their posts, after a location check. |
| Who picks the creators | Launchpoint PartlyLaunchpoint matches and engages them. You can review applications and pick top-rated creators. | viral.app YesYou: review applicants, or invite ranked matches, 10, 25 or 50 a day by plan. |
| College athletes | Launchpoint Yes30,000+ verified athletes across 1,000+ US colleges and 35+ sports, by its count. | viral.app NoNo athlete network. |
| Creator countries | Launchpoint PartlyIts creator guide asks for US-based creators 18+. Its homepage lists international payments, and its iPhone app is on the US, UK, Canadian, German and Australian stores. | viral.app YesEach job sets countries of residence and languages; creators are paid in 180+ countries. |
| Running campaignsLaunchpoint's strongest area | ||
| Who does the day-to-day work | Launchpoint Launchpoint: briefs, shipping, review, posting to brand accounts, payouts and 1099s. You approve or reject. | viral.app Your team, in the software. Copilot drafts briefs and builds campaigns with your approval. |
| Review videos before they post | Launchpoint YesMulti-team approval flows; Capital One's legal team clears every post, per its case study. | viral.app NoNot built in. Posts are tracked once they're live. |
| Contracts | Launchpoint YesSigned before anything goes live and re-signed automatically when pay rules change. Agencies can upload their own. | viral.app NoNot built in. |
| Ad disclosure checks | Launchpoint YesDisclosures enforced before money moves, checked by AI and by people. | viral.app PartlyCopilot briefs list a disclosure as a must-include; nothing checks it before payout. |
| Product seeding | Launchpoint YesShipping through Shopify with live shipment tracking. | viral.app NoNot offered. |
| Talking to creators | Launchpoint YesMessages in its app, a Discord integration with a channel per creator, and Slack. | viral.app YesChat with applicants and active creators, with group chats and broadcasts. |
| Tracking and fraudDifferent sources, different reach | ||
| Where view counts come from | Launchpoint YesCreators connect TikTok, Instagram, YouTube and Snapchat by login, so counts come from the platforms. | viral.app YesPublic data from a URL on TikTok, Instagram, YouTube, Facebook and Snapchat. No creator login needed. |
| Accounts outside your campaigns | Launchpoint Not publicNot described on its pages. | viral.app YesUnlimited public accounts from a URL. Mark any as a competitor and see its top videos next to yours. |
| Fake views and bots | Launchpoint YesView and engagement signals checked against payout thresholds before money moves. | viral.app PartlyPaid ad views are left out and Instagram counts stay Instagram-only. No separate bot check. |
| The same video cross-posted | Launchpoint YesVideo and audio fingerprinting; pay goes to the copy with the most verified views. | viral.app YesVisual matching groups copies as one creative: base pay once, performance on the best copy. |
| Paid views kept out of creator pay | Launchpoint PartlyIts AI classifies views as organic or paid; how that feeds into pay isn't described. | viral.app YesWith TikTok or Meta connected, view-based pay counts organic views only. |
| How fresh the numbers are | Launchpoint Not publicDescribed as live and real time; no refresh interval published. | viral.app YesEvery 24 or 12 hours by plan, custom times on Scale, up to hourly on Enterprise, and on demand for 3 credits per video. |
| Reporting extras | Launchpoint YesPerformance by brief, a geographic map, demographics, and link-in-bio clicks with UTM attribution. | viral.app YesViews by country, RevenueCat revenue and App Store data per project, and a viral video library updated several times a day. |
| Paying creatorsDifferent fees, reach and timing | ||
| Fee | Launchpoint 10% on top of creator pay in its pricing guide; 20% in several other posts; 1% of ad spend in its Trybe comparison. | viral.app 3% on each payout, paid by you. None of it comes out of creator pay. |
| Where and how creators are paid | Launchpoint PartlyACH, PayPal or Venmo in its terms, for US-based creators in its creator guide. Its homepage lists international payments. | viral.app Yes180+ countries; USD, EUR, GBP or CHF; bank, PayPal, Venmo, USDC or EURC. |
| Tax forms, invoices and liability | Launchpoint YesCreators are its contractors: W-9 or W-8 collected, TINs matched, 1099s filed in its name. Launchpoint invoices you in its own name. | viral.app YesOur payout partner is merchant of record: invoices for you and in each creator's name, KYC, DAC7, and liability for unregistered creators. |
| Pay structures | Launchpoint YesFlat fees, view-bonus ladders, prompt bonuses, bonus-only trial videos, shared pay-per-view pools, and a share of ad spend or sales. | viral.app YesBase pay per video by platform, fixed salary, CPM tiers and milestone bonuses, with caps and view windows. |
| Test a deal before launch | Launchpoint Not publicNot described on its pages. | viral.app YesSimulate the payout for one of your creators on their recent videos. |
| View window and timing | Launchpoint Views typically count for the first 14 days, videos stay live a year, and pay follows about 14 days later (§7, §22). Its homepage says creators are paid the moment the numbers clear. | viral.app You set how many days views count and the payout cycle per campaign, then approve up to 50 payouts at once. |
| Paying creators yourself | Launchpoint NoLaunchpoint makes every payment in its own name; brands can't direct one to a creator (§9). | viral.app YesCreators you bring: record payments you make yourself, with no fee. Marketplace hires are paid through our payout partner. |
| Ads, API and team | ||
| Spark Ads and partnership ads | Launchpoint YesLaunched by Launchpoint, including bulk Meta uploads. Paid use is allowed only through it, at 1% of ad spend (§19). | viral.app YesCreate Ad from any tracked post on your own TikTok and Meta ad accounts, for views, traffic, installs or conversions. |
| Creator pay tied to ad results | Launchpoint YesA share of ad spend or of attributed sales, next to a base rate. | viral.app NoNot yet. Creators are paid on organic performance. |
| API | Launchpoint PartlyIn private preview for partners it approves; no self-serve access. | viral.app YesIncluded on Ultra and Scale, read and write. |
| MCP server | Launchpoint YesReads programs, posts, payouts and contracts, and sends creator messages. | viral.app YesAlso manages tracking and tags; connects ChatGPT, Claude, Cursor and other agents with one URL. |
| Team seats | Launchpoint Not publicNot public. | viral.app 1 on Pro, 10 on Ultra, 20 on Scale, then $15 each. |
| Trying it first | Launchpoint Not publicNo trial or pricing page on its site; brands book a demo. | viral.app Yes7-day free trial on Pro and Ultra. |
20 more rows across 6 sections. Nothing is left out, only folded to keep the page short.
Set your creators, your team and what you pay creators each month. The calculator picks the cheapest option on each side, fees included. It counts Launchpoint's 10% from its pricing guide; at the 20% some of its posts quote, its fee doubles. Launchpoint doesn't publish team seat limits, so those show as an open item.
$0 Managed plan + 10% fee on creator pay ($1,000)
$299 Ultra plan + 3% payout fee ($300)
Ultra is needed for more than 10 active creators.
Software alone: Launchpoint $0 vs viral.app $299. Launchpoint is $299 a month less before fees.
viral.app's 3% is charged on your side, none of it comes out of creator pay, and every payout comes with its invoices. Creator pay itself ($10,000) is the same with either tool and not included above.
From prices checked Sep 25, 2026. Illustrative, not a quote.
The creator count sets viral.app's plan, and creator pay sets both fees. Below the crossover points above, Launchpoint's 10% costs less than any viral.app plan plus 3%. Above them, every extra $1,000 of creator pay costs $100 on Launchpoint and $30 on viral.app. Keep in mind what the 10% includes: Launchpoint's team runs sourcing, contracts, shipping, briefs, review and posting. On viral.app, that time comes from your team.
Both tools can pay the kind of deal Canvas programs run: a base per video, pay per view, and a bonus when a video takes off. Launchpoint's pricing guide puts Canvas base pay at $20 to $40 a video. Here is one such deal, term by term, and what the creator is owed in a month of 20 videos.
Not public: Launchpoint doesn't describe testing a deal on past videos. Partly: its terms allow Spark Ads on your ad account only when placed through Launchpoint, at 1% of the ad spend.
viral.app counts each video's views for 14 days after posting and shows this breakdown before you approve the payout.
Creators get one link when a payout is approved and choose how to be paid. They don't need an account, and none of your 3% fee comes out of their pay.
These are the actual viral.app screens, not illustrations. Under each step is who does the same step on Launchpoint.
Post a job on the Canvas UGC marketplace and get matches ranked on the views creators actually get. Or add creators you already work with by URL.
In Launchpoint:Launchpoint matches creators from its network to your brief; you can review applications.
Put the agreed terms in the campaign: base pay per video by platform, CPM tiers, bonuses and caps.
In Launchpoint:Launchpoint prices each creator and signs the contract; you approve the scope, rates and budget.
Every creator's account and post across TikTok, Reels, Shorts, Facebook and Snapchat lands in one table.
In Launchpoint:Views pulled through creators' connected accounts, with fraud and duplicate checks, in its dashboard.
Check each calculated payout, adjust it if needed, then pay up to 50 creators at once.
In Launchpoint:Launchpoint pays creators itself by ACH, PayPal or Venmo and files their 1099s.
"viral.app has become core infrastructure for running organic marketing. It has helped us scale to over a billion organic views."
David ParkJenni AI Founder"viral.app feels like the first serious solution for managing high-volume UGC campaigns."
Zack HargettQuizlet/Coconote Co-Founder"viral.app has solved our biggest pain points. It's handling everything from global payouts to invoicing and tax accounting."
Julian IvaldyWhoLiked FounderYou don't have to choose one for everything. A managed network can run one program while you build your own roster in viral.app. Before you move anyone, check two things in Launchpoint's terms: creators you worked with through Launchpoint fall under its 12-month clause, at $1,000 per creator (§8), and videos made through it stay Launchpoint's, usable only within the rights you bought (§18, §19). Its blog says relationships are yours to keep, so ask Launchpoint to confirm in writing. Creators you only ever worked with directly can start in viral.app today.
Written by the viral.app team. We re-check these facts every quarter. If something here is wrong, email us and we will fix it within a week.
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Both find creators, track their posts and pay them. Here is who owns the creators and the videos, what each costs for the same number of creators, and where each one wins.
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