Launchpoint runs campaigns for you: it contracts the creators, owns the videos and runs the ads. viral.app is software for your own program: you contract the creators you bring or hire, keep the videos, run ads on your own accounts and pay 3% instead of 10%. Launchpoint has the bigger vetted network and does the work for you.
The short version: Launchpoint sells creator marketing as a managed service: it matches creators from its network, engages them as its own contractors, owns what they submit and runs the ads. viral.app is software for running the program yourself: you contract creators directly, keep the videos, run ads on your own accounts and pay 3% instead of 10%. Pick Launchpoint to have it done for you; pick viral.app to own it.
We make viral.app, so read this with that in mind. Every Launchpoint fact below comes from Launchpoint's own site, terms, privacy policy, blog, case studies, developer docs and App Store listing, all checked on September 25, 2026, with links at the end. Where Launchpoint doesn't say something, we write "Not public". Where its own pages disagree, we show both. Launchpoint writes its name with a lowercase p, so we do too.
Are you a creator looking for paid UGC work? This page is for brands; join the Canvas UGC marketplace instead.
Each of these 9 jobs goes to the tool that does it better. Where they work differently, the better pick depends on your program.
Who runs the program: they work differently.
Launchpoint runs it on its network while you approve videos. On viral.app your team runs it.
Owning the creator relationship: viral.app does this better.
You contract creators directly. Launchpoint engages every creator as its own contractor (terms §1, §9).
Rights to the videos: viral.app does this better.
Yours and the creator's. Launchpoint's terms make submitted videos its property (§18, §19).
Running creator videos as ads: viral.app does this better.
On your own ad accounts. Launchpoint allows paid use only through itself, at 1% of ad spend (§19).
Fee on creator pay: viral.app does this better.
3%, paid by you. Launchpoint's pricing guide says 10%, several posts 20%, managed work included.
Creators outside the US: viral.app does this better.
180+ countries, with invoices. Launchpoint's creator guide asks for US-based creators paid by PayPal or Venmo.
A vetted network with fraud checks: Launchpoint does this better.
100,000+ vetted profiles by its count, with login-based view counts and bot and disclosure checks.
Work done for you: Launchpoint does this better.
Sourcing, contracts, shipping, briefs, review, posting and 1099s sit inside its fee.
Small budgets: Launchpoint does this better.
No subscription. With up to 10 creators, 10% costs less than Pro plus 3% below about $1,400 a month.
Launchpoint's terms are clear about what it is: a company that sells creator marketing services to brands and separately engages creators as its own independent contractors (terms §1). You buy results from its network. viral.app sells software, and the creators, contracts and videos stay with you.
In Launchpoint: Launchpoint's Darwin matches creators from its own network to your brief, and Launchpoint engages and pays them.
Sourcelaunchpointhq.com homepage, Sep 2026 (opens in a new tab)
In viral.app: On viral.app you post the jobs, pick the creators and contract them yourself.
In practice: on Launchpoint you rent a roster and a production line, and the output is licensed back to you. On viral.app you build a roster you keep, and viral.app finds, tracks, tests and pays on top. Launchpoint's homepage also says you can own your creator supply, and its API creates invite links for your own creators, but its terms still make every creator who joins its contractor.
Launchpoint is a serious operation. Its homepage shows Unilever, Uber, Capital One, Dr Pepper, C4 Energy, Higgsfield and Krea, and its case studies describe programs with hundreds or thousands of creators. It fits best when:
Sourcing, contracts, shipping, briefs, review, posting to brand accounts, payouts and 1099s, while your team approves or rejects.
Identity and fraud screening, a sample clip before approval, a 1 to 5 Trust Score, and 30,000+ college athletes by its count.
Multi-team approval before posting, contracts signed first, and ad disclosures checked before anyone is paid.
It also runs product seeding with Shopify shipping, link-in-bio attribution, Slack and Discord workflows, and creator pay tied to ad spend or sales, which Trybe also offers for Meta ads. If you'd rather not build a creator program yourself, Launchpoint is a sound choice. Other done-for-you options are Playkit, a full-service Tech UGC agency for consumer apps, and Noise, which sells views from its creator network on a daily budget. The rest of this page is about what changes when you do want to own it.
You contract creators directly and keep the videos. Creators you bring are never shown to other brands.
Track creators you already work with from a URL, and hire best-fit matches on the Canvas UGC marketplace.
Spark Ads and Meta partnership ads from any tracked post, with paid views kept out of creator pay.
A merchant of record, invoices in each creator's name, and EUR, GBP, CHF or USD by bank, PayPal, Venmo or stablecoin.
Any public account on TikTok, Instagram, YouTube, Facebook and Snapchat, plus a viral video library updated several times a day.
Run a pay deal on one of your creators' recent videos and see what they would have earned.
Launchpoint has no plans. Its pricing guide says it charges 10% on top of creator pay, with no subscription. viral.app charges a plan plus 3% on payouts. So the fair match is by creators and creator pay. Launchpoint's fee also buys managed work that viral.app leaves to your team, and the rows below say so.
| Launchpoint at 10% | Launchpoint at 20% (some of its posts) | viral.app Ultra + 3% | |
|---|---|---|---|
| $0 | 0 | 0 | 299 |
| $5K | 500 | 1,000 | 449 |
| $10K | 1,000 | 2,000 | 599 |
| $15K | 1,500 | 3,000 | 749 |
| $20K | 2,000 | 4,000 | 899 |
| $25K | 2,500 | 5,000 | 1,049 |
| $30K | 3,000 | 6,000 | 1,199 |
Its no-subscription model wins at small budgets: with up to 10 creators, Launchpoint's 10% costs less than viral.app Pro below about $1,400 a month in creator pay. With 11 to 50 creators the crossover is about $4,300, and with more, about $7,100. Past those points viral.app costs less every month, and the gap grows with the budget.
Neither fits?
Thirty-eight rows in six groups, starting with contracts and rights. "Yes" means the product does it, "Partly" means it covers part of the job, and "Not public" means we couldn't find it on Launchpoint's public pages.
At a glance one mark per row, in table order
| What you need | Launchpoint | viral.app |
|---|---|---|
| 01Contracts, rights and moneyWhere the two differ most | ||
| Who contracts the creator | Launchpoint Launchpoint, as its own independent contractor. Brands and creators never contract with each other (terms §1, §15). | viral.app You, directly. viral.app is not a party; our payout partner handles each payout. |
| Rights to the videos | Launchpoint Launchpoint owns submitted videos. You may use them for the campaign, channels and time you bought; its sample contract shows 12 months (§18, §19). | viral.app Only what you agree with the creator. viral.app claims no rights to campaign videos. |
| Creators you bring yourself | LaunchpointPartly Invite them to a program by link. Under its terms they join as Launchpoint's contractors and it pays them (§9). | viral.appYes Tracked from a URL without signing up, paid through us or by you, and never shown to other brands. |
| Working with creators outside the platform | Launchpoint Its terms bar it for 12 months, at $1,000 per creator (§8). Its SideShift comparison posts say you can keep relationships off-platform without penalty. | viral.app Creators you bring: never under a non-circumvention clause. Creators met on the marketplace: 24 months, at least EUR 1,000. |
| How you pay | Launchpoint A prepaid campaign budget held as credits with no cash value. Unapplied credits are refunded on request within 30 days (§9, §10). | viral.app A monthly or yearly plan; creator pay funded by free bank transfer, with 3% on each payout. |
| Data protection | LaunchpointPartly A privacy policy with a California (CCPA) section; no GDPR statement. | viral.appYes Built in Germany, under GDPR; databases on Hetzner in Germany and Finland, the web app on Vercel. |
| Folded rows: Working with creators outside the platform; How you pay; Data protection. | ||
| 02Finding creatorsLaunchpoint's network is bigger; viral.app ranks matches for each job | ||
| Creator network | LaunchpointYes 100,000+ vetted profiles on its homepage; about 125,000, with 93,000+ verified, in a September post. Other posts say 70,000+ or 20,000+. | viral.appYes Canvas UGC marketplace: post a job, creators apply with portfolio, accounts, languages and location. Newer than Launchpoint's. |
| How creators are vetted | LaunchpointYes Identity checks, engagement-fraud screening, a sample clip and a content review, then a 1 to 5 Trust Score; below 4 locks creators out of premium briefs. | viral.appYes Location verified before a creator is matched; an optional sample-video challenge; 10 applications a day per creator. |
| How matches are made | LaunchpointYes Its AI, Darwin, matches creators to your brief on what they post. Filters for location, niche, school, sport, gender and platform. | viral.appYes AI Matches ranks the creators who best fit each live job. |
| Who picks the creators | LaunchpointPartly Launchpoint matches and engages them. You can review applications and pick top-rated creators. | viral.appYes You: review applicants, or invite ranked matches, 10, 25 or 50 a day by plan. |
| College athletes | LaunchpointYes 30,000+ verified athletes across 1,000+ US colleges and 35+ sports, by its count. | viral.appNo No athlete network. |
| Creator countries | LaunchpointPartly Its creator guide asks for US-based creators 18+. Its homepage lists international payments, and its iPhone app is on the US, UK, Canadian, German and Australian stores. | viral.appYes Each job sets countries of residence and languages; creators are paid in 180+ countries. |
| Folded rows: Who picks the creators; College athletes; Creator countries. | ||
| 03Running campaignsLaunchpoint's strongest area | ||
| Who does the day-to-day work | Launchpoint Launchpoint: briefs, shipping, review, posting to brand accounts, payouts and 1099s. You approve or reject. | viral.app Your team, in the software. Copilot drafts briefs and builds campaigns with your approval. |
| Review videos before they post | LaunchpointYes Multi-team approval flows; Capital One's legal team clears every post, per its case study. | viral.appNo Not built in. Posts are tracked once they're live. |
| Contracts | LaunchpointYes Signed before anything goes live and re-signed automatically when pay rules change. Agencies can upload their own. | viral.appNo Not built in. |
| Ad disclosure checks | LaunchpointYes Disclosures enforced before money moves, checked by AI and by people. | viral.appPartly Copilot briefs list a disclosure as a must-include; nothing checks it before payout. |
| Product seeding | LaunchpointYes Shipping through Shopify with live shipment tracking. | viral.appNo Not offered. |
| Talking to creators | LaunchpointYes Messages in its app, a Discord integration with a channel per creator, and Slack. | viral.appYes Chat with applicants and active creators, with group chats and broadcasts. |
| Folded rows: Ad disclosure checks; Product seeding; Talking to creators. | ||
| 04Tracking and fraudDifferent sources, different reach | ||
| Where view counts come from | LaunchpointYes Creators connect TikTok, Instagram, YouTube and Snapchat by login, so counts come from the platforms. | viral.appYes Public data from a URL on TikTok, Instagram, YouTube, Facebook and Snapchat. No creator login needed. |
| Accounts outside your campaigns | LaunchpointNot public Not described on its pages. | viral.appYes Unlimited public accounts from a URL. Mark any as a competitor and see its top videos next to yours. |
| Fake views and bots | LaunchpointYes View and engagement signals checked against payout thresholds before money moves. | viral.appPartly Paid ad views are left out and Instagram counts stay Instagram-only. No separate bot check. |
| The same video cross-posted | LaunchpointYes Video and audio fingerprinting; pay goes to the copy with the most verified views. | viral.appYes Visual matching groups copies as one creative: base pay once, performance on the best copy. |
| Paid views kept out of creator pay | LaunchpointPartly Its AI classifies views as organic or paid; how that feeds into pay isn't described. | viral.appYes With TikTok or Meta connected, view-based pay counts organic views only. |
| How fresh the numbers are | LaunchpointNot public Described as live and real time; no refresh interval published. | viral.appYes Every 24 or 12 hours by plan, custom times on Scale, up to hourly on Enterprise, and on demand for 3 credits per video. |
| Reporting extras | LaunchpointYes Performance by brief, a geographic map, demographics, and link-in-bio clicks with UTM attribution. | viral.appYes Views by country, RevenueCat revenue and App Store data per project, and a viral video library updated several times a day. |
| Folded rows: The same video cross-posted; Paid views kept out of creator pay; How fresh the numbers are; Reporting extras. | ||
| 05Paying creatorsDifferent fees, reach and timing | ||
| Fee | Launchpoint 10% on top of creator pay in its pricing guide; 20% in several other posts; 1% of ad spend in its Trybe comparison. | viral.app 3% on each payout, paid by you. None of it comes out of creator pay. |
| Where and how creators are paid | LaunchpointPartly ACH, PayPal or Venmo in its terms, for US-based creators in its creator guide. Its homepage lists international payments. | viral.appYes 180+ countries; USD, EUR, GBP or CHF; bank, PayPal, Venmo, USDC or EURC. |
| Tax forms, invoices and liability | LaunchpointYes Creators are its contractors: W-9 or W-8 collected, TINs matched, 1099s filed in its name. Launchpoint invoices you in its own name. | viral.appYes Our payout partner is merchant of record: invoices for you and in each creator's name, KYC, DAC7, and liability for unregistered creators. |
| Pay structures | LaunchpointYes Flat fees, view-bonus ladders, prompt bonuses, bonus-only trial videos, shared pay-per-view pools, and a share of ad spend or sales. | viral.appYes Base pay per video by platform, fixed salary, CPM tiers and milestone bonuses, with caps and view windows. |
| Test a deal before launch | LaunchpointNot public Not described on its pages. | viral.appYes Simulate the payout for one of your creators on their recent videos. |
| View window and timing | Launchpoint Views typically count for the first 14 days, videos stay live a year, and pay follows about 14 days later (§7, §22). Its homepage says creators are paid the moment the numbers clear. | viral.app You set how many days views count and the payout cycle per campaign, then approve up to 50 payouts at once. |
| Paying creators yourself | LaunchpointNo Launchpoint makes every payment in its own name; brands can't direct one to a creator (§9). | viral.appYes Creators you bring: record payments you make yourself, with no fee. Marketplace hires are paid through our payout partner. |
| Folded rows: Pay structures; Test a deal before launch; View window and timing; Paying creators yourself. | ||
| 06Ads, API and team | ||
| Spark Ads and partnership ads | LaunchpointYes Launched by Launchpoint, including bulk Meta uploads. Paid use is allowed only through it, at 1% of ad spend (§19). | viral.appYes Create Ad from any tracked post on your own TikTok and Meta ad accounts, for views, traffic, installs or conversions. |
| Creator pay tied to ad results | LaunchpointYes A share of ad spend or of attributed sales, next to a base rate. | viral.appNo Not yet. Creators are paid on organic performance. |
| API | LaunchpointPartly In private preview for partners it approves; no self-serve access. | viral.appYes Included on Ultra and Scale, read and write. |
| MCP server | LaunchpointYes Reads programs, posts, payouts and contracts, and sends creator messages. | viral.appYes Also manages tracking and tags; connects ChatGPT, Claude, Cursor and other agents with one URL. |
| Team seats | LaunchpointNot public Not public. | viral.app 1 on Pro, 10 on Ultra, 20 on Scale, then $15 each. |
| Trying it first | LaunchpointNot public No trial or pricing page on its site; brands book a demo. | viral.appYes 7‑day free trial on Pro and Ultra. |
| Folded rows: MCP server; Team seats; Trying it first. | ||
20 more rows in 6 groups, folded to keep the page short. Nothing is left out.
Set your creators, your team and what you pay creators each month. The calculator picks the cheapest option on each side, fees included. It counts Launchpoint's 10% from its pricing guide; at the 20% some of its posts quote, its fee doubles. Launchpoint doesn't publish team seat limits, so those show as an open item. viral.app's 3% is charged on your side, none of it comes out of creator pay, and every payout comes with its invoices. Creator pay itself is the same with either tool and not in the totals.
Your program
Cheapest plan that fits
Per month
Launchpoint Managed
Total per month$1,000
Not published: the limit on seats, so Managed may not be enough.
viral.app Ultra
Total per month$599
Ultra is needed for more than 10 active creators.
From prices checked Sep 25, 2026. Illustrative, not a quote.
The creator count sets viral.app's plan, and creator pay sets both fees. Below the crossover points above, Launchpoint's 10% costs less than any viral.app plan plus 3%. Above them, every extra $1,000 of creator pay costs $100 on Launchpoint and $30 on viral.app. Keep in mind what the 10% includes: Launchpoint's team runs sourcing, contracts, shipping, briefs, review and posting. On viral.app, that time comes from your team.
Both tools can pay the kind of deal Canvas programs run: a base per video, pay per view, and a bonus when a video takes off. Launchpoint's pricing guide puts Canvas base pay at $20 to $40 a video. Here is one such deal, term by term, and what the creator is owed in a month of 20 videos.
| Deal term | Launchpoint |  viral.app |
|---|---|---|
| $30 base pay per video | Yes | Yes |
| $1 per 1,000 views | Yes | Yes |
| $150 for each video past 100K views | Yes | Yes |
| Views count for 14 days after posting | Yes | Yes |
| Test the deal on last month's videos first | Not public | Yes |
| Run the best video as a Spark Ad on your own ad account | Partly | Yes |
Not public: Launchpoint doesn't describe testing a deal on past videos. Partly: its terms allow Spark Ads on your ad account only when placed through Launchpoint, at 1% of the ad spend.
viral.app counts each video's views for 14 days after posting and shows this breakdown before you approve the payout.
Creators get one link when a payout is approved and choose how to be paid. They don't need an account, and none of your 3% fee comes out of their pay.
These are the actual viral.app screens, not illustrations. Under each step is who does the same step on Launchpoint.
Post a job on the Canvas UGC marketplace and get matches ranked by best fit to your job. Or add creators you already work with by URL.
In Launchpoint
Launchpoint matches creators from its network to your brief; you can review applications.
Put the agreed terms in the campaign: base pay per video by platform, CPM tiers, bonuses and caps.
In Launchpoint
Launchpoint prices each creator and signs the contract; you approve the scope, rates and budget.
Every creator's account and post across TikTok, Reels, Shorts, Facebook and Snapchat lands in one table.
In Launchpoint
Views pulled through creators' connected accounts, with fraud and duplicate checks, in its dashboard.
Check each calculated payout, adjust it if needed, then pay up to 50 creators at once.
In Launchpoint
Launchpoint pays creators itself by ACH, PayPal or Venmo and files their 1099s.
1. The work done for you
Sourcing, contracts, shipping, briefs, review, posting, payouts and 1099s, in one fee.
2. A large vetted network
100,000+ vetted profiles by its count, college athletes included, scored on reliability.
3. Checks before money moves
Views read through creators' own logins, bot and duplicate checks, and a disclosure gate.
4. Approval built for enterprise
Multi-team and legal review before posting, plus Slack and Discord workflows.
1. Your creators, your videos
You contract creators directly and keep the videos. Creators you bring are never shown to other brands.
2. Ads on your own accounts
Spark Ads and partnership ads from any tracked post, with paid views kept out of creator pay.
3. 3% instead of 10%
A flat 3% on payouts, paid by you, never taken from creator pay.
4. Payouts beyond the US
180+ countries, EUR, GBP, CHF or USD, invoices in each creator's name, and DAC7 reporting.
5. Track anyone, competitors included
Any public account from a URL, next to every creator you work with, plus a viral video library updated several times a day.
6. Self-serve, deals tested first
Start on a 7‑day trial, and run every deal on real videos before launch.
David ParkJenni AI Founder“viral.app has become core infrastructure for running organic marketing. It has helped us scale to over a billion organic views.”
Zack HargettQuizlet/Coconote Co-Founder“viral.app feels like the first serious solution for managing high-volume UGC campaigns.”
Julian IvaldyWhoLiked Founder“viral.app has solved our biggest pain points. It’s handling everything from global payouts to invoicing and tax accounting.”
You don't have to choose one for everything. A managed network can run one program while you build your own roster in viral.app. Before you move anyone, check two things in Launchpoint's terms: creators you worked with through Launchpoint fall under its 12-month clause, at $1,000 per creator (§8), and videos made through it stay Launchpoint's, usable only within the rights you bought (§18, §19). Its blog says relationships are yours to keep, so ask Launchpoint to confirm in writing. Creators you only ever worked with directly can start in viral.app today.
Day 1
Add your own creators' accounts
Paste the account URLs, or send us the list and we add them. They stay private to your workspace.
Day 1
Write your deals as rules
Enter each creator's terms and test them on recent videos before anyone posts.
First cycle
Hire where you need more
Post a job on the Canvas UGC marketplace and invite the best-fit matches.
After that
Pay from viral.app
Creators claim with one link, in 180+ countries. Ask Launchpoint to refund unapplied campaign credits (terms §10).
The public pages behind the facts on this page, and the date we last checked each one.
Checked Sep 25, 2026
Pages on other sites14
Launchpoint homepage: network size, Darwin matching, fraud checks, contracts, taxes and disclosures, feature table, customer logos
launchpointhq.comCheckedLaunchpoint terms of service (updated Sep 11, 2026): §1, §8, §9, §10, §11, §13, §15, §18, §19, §22
launchpointhq.com/Launchpoint privacy policy (updated Aug 4, 2026)
launchpointhq.com/Launchpoint pricing guide: 10% on top of creator pay, what it includes, Canvas rates
launchpointhq.com/Launchpoint on managed UGC services: a flat 20% usage fee
launchpointhq.com/Launchpoint on ad-spend share deals: a 1% fee and its 20% usage fee
launchpointhq.com/Launchpoint vs. Trybe: about 125,000 profiles, 1% of ad spend, pay structures, bulk Meta ads
launchpointhq.com/Launchpoint vs. SideShift: 70,000+ network, off-platform relationships
launchpointhq.com/Launchpoint Canvas jobs for creators: US-based creators, sample clip, Trust Score, trial and weekly pay
launchpointhq.com/Launchpoint Discord integration for agencies: vetting, connected-account tracking, agency margins
launchpointhq.com/Launchpoint on duplicate payouts: fingerprinting and connected-account view counts
launchpointhq.com/Launchpoint case studies: Higgsfield, Krea, Uber, Capital One, C4 Energy
launchpointhq.com/Launchpoint developer docs: API in private preview, invite links, MCP server
docs.launchpointhq.comCheckedLaunchpoint creator app on the US App Store: 4.7 from about 1,100 ratings, iPhone only
apps.apple.com/Pages on viral.app5
viral.app plans and limits
viral.app/viral.app payout rules
viral.app/viral.app creator payments: merchant of record, invoices, KYC, DAC7
viral.app/viral.app ads: Spark Ads, Meta partnership ads, organic-only creator pay
viral.app/viral.app jobs, Discovery and creator privacy
viral.app/Last updated:
Playkit runs Tech UGC campaigns for consumer apps as a full-service agency, from $60k for 8 weeks. viral.app is software for running that program yourself. Here is what each costs, who owns the creators and the videos, and where each one wins.
Mike Schneider
Co-Founder
Hootsuite runs the channels your brand owns: publishing, one inbox, listening and reports, priced per user. viral.app runs creators who post on their own accounts and get paid on views. Here is what each costs for a team, what each one tracks, and where each one wins.
Mike Schneider
Co-Founder
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