Noise or viral.app? It comes down to who picks the creators and who owns the videos.

Eligible creators join on their own; its UGC guide says you can't choose directly and Noise removes creators on request. Its pricing page lists handpicking on Unlimited, and its homepage shows an approve-applicants step.

You hire from applicants with portfolio, accounts, languages and location, or bring creators you already work with.

Noise, for videos made since January 1, 2026 (terms 7.3, 7.10). You get a non-exclusive license to use them as delivered (7.7).

Only what you agree with the creator. viral.app claims no rights to campaign videos.

No creator limit per campaign; Noise sets payouts on dynamic pricing, reviews posts and pays creators.

10, 50 or 500 active creators by plan, more on Enterprise. You hire them and approve their payouts.

Crops, trims, captions and required disclosures only; no end cards, overlays, music or automatic ad-platform edits (7.7), unless you buy the rights.

As you agree with the creator.

A Rights Purchase, priced at checkout, for an exclusive license. Noise keeps ownership and the right to use the video for its marketing and model training (7.8).

Not needed: there are no platform rights to buy back.

Brands must not contact creators outside Noise for campaign work unless Noise allows it (5.3). No time limit or penalty is stated.

Creators you bring: no restriction. Creators met on the Canvas UGC marketplace: hiring them outside viral.app within 24 months costs at least EUR 1,000 per deal in damages.

Its homepage counts 2M+ creators and, in another spot, 2M+ creator app downloads. Its App Store listing says hundreds of thousands of creators earn.

Canvas UGC marketplace: post a job, creators apply with portfolio, accounts, languages and location. Newer than Noise's.

The US, Canada, UK and Australia, per its creator FAQ, and its iPhone app was listed only in those four of the 19 App Stores we checked. Its homepage says creators come from across the globe.

Each job sets countries of residence, languages and a minimum age; creators are paid in 180+ countries.

By level: slideshows open to all, UGC to Gold and up with verified accounts, and Dedicated, unlocked after a call with Noise's team.

AI Matches for each live job, ranked by best fit.

Its FAQ says you don't make any content: playbooks start from Noise's templates, either slideshows assembled into a unique post per creator or a UGC brief with an example video.

Briefs with sample videos for a campaign, single creators or everyone at your brand. Copilot can draft one with proven hooks and sample videos for your niche.

Its docs: every post is checked automatically against your campaign, you pay only for approved posts, and other approval setups are on request. Its homepage shows drafts you approve or reject before they post. Struck posts are refunded.

Posts aren't reviewed before they go live. You approve, and can adjust, each payout before it's paid.

Often on new accounts about a brand or topic; no followers or on-camera face needed, per its creator page. Dedicated campaigns use dedicated accounts.

Canvas UGC jobs on brand-owned or ambassador accounts; Influencer jobs on creators' own accounts.

Not described. Its homepage shows campaigns open to all or with applicants to approve; its docs say eligible creators join on their own.

An optional application challenge: applicants submit a sample video.

Built-in messages and group chats, per its homepage.

Chat with applicants and hired creators.

Views on approved posts, billed as they accrue past a billing threshold and at month end.

A plan from $99 a month, plus what you agree with each creator and 3% on each payout.

A percentage of each CPM, which its FAQ calls small, kept by Noise; the creator gets the rest. The percentage isn't published.

3% on each payout, paid by you.

Its docs: by default Noise prices payouts from your daily budget, with no rates to tune, or you pick a fixed CPM per country and platform. Its FAQ says you set the CPM and a monthly budget.

You, with each creator: base pay per video by platform, fixed salary, CPM tiers and milestone bonuses.

About $2 per 1,000 views on open campaigns and $5 to $8 on Dedicated, per its docs. Creators earn 50 cents to several dollars per 1,000 views, per its creator page.

Set by you and the creator.

Its homepage says no minimums and its pricing page any daily budget; its docs set a $50 minimum daily budget on dynamic-pricing campaigns. Unlimited is a $99 monthly minimum.

The plan price. No minimum creator pay.

A daily target that can run over in a campaign's learning phase and evens out over a week, or a 30‑day budget plus a maximum payout per post on fixed-rate campaigns.

A cap on performance pay per period, tier ranges and how many days views count, set per campaign.

An optional bonus per post on fixed-rate campaigns, capped per creator per day.

Base pay per video, set by platform.

One CPM per country and platform; tiers aren't described.

Tiers per video or across the period.

Not described.

Simulate the payout for one of your creators on their recent videos.

Noise, from your campaign spend. Creators cash out to a bank account from $100.

Our payout partner, as merchant of record. Creators claim with one link by bank, PayPal, Venmo, USDC or EURC.

Noise bills you and pays creators itself, so you deal with one vendor; invoices sit under owner-only billing. Creators handle their own taxes and give Noise tax documents (6.1).

Merchant of record: an invoice for you and a self-billed one in the creator's name, KYC, AML and sanctions checks, and DAC7 reporting.

Noise's share comes out of the rate the brand pays, and its terms allow a service fee on creator payouts (6.1).

Nothing to viral.app. Local bank payouts in EUR, GBP, CHF and USD are free; PayPal, Venmo and wires can carry a method fee.

A payment method on file, charged as views accrue. Its getting-started guide offers to set up invoicing and billing cadence to match how your team pays.

Free bank transfer by SEPA, UK Faster Payments, US ACH, wire or SWIFT. Cards aren't accepted.

Views, spend, posts and creators lag about 5 minutes. Installs arrive daily and can shift for about 5 days as the stores finalize.

Every 24 or 12 hours by plan, up to hourly with extra sync slots, and any video on demand for 3 credits.

Its brand docs say campaigns pay for TikTok and Instagram posts. Its creator pages also name YouTube Shorts.

TikTok, Instagram, YouTube, Facebook and Snapchat.

Daily installs from App Store Connect and Google Play, or SensorTower estimates, for the whole brand, not per campaign. Its AI agent also reports App Store search and Apple Search Ads.

RevenueCat revenue, trials and subscribers per project, covering App Store and Google Play.

A unique campaign hashtag in each caption. Posts whose caption was edited land in Custom Posts.

Every post on each tracked account, with an eligibility window per campaign.

Not described. Its docs report on your campaign's approved posts.

Any public account from a URL, competitors included, with no creator login.

Run approved posts as Meta or TikTok ads in your connected ad account, from the dashboard or its AI agent.

Create Ad from any tracked post: Spark Ads on TikTok, partnership ads on Instagram and Facebook, on your own ad accounts.

A Content License Fee on any ad spend behind each video, Spark and partnership codes and agency spend included, set per brand; the standard rate is in the brand dashboard (6.3). The creator gets a share (6.6). Ad accounts must stay connected, and Noise may audit your ad spend (5.4, 6.3).

None from viral.app.

Not described.

With TikTok or Meta connected, view-based pay counts organic views only.

An MCP server that reads your data and, after you confirm, sets up a brand, changes budgets and rates, edits playbooks and creates ads, also on a schedule.

Copilot in the app answers analytics questions and builds campaigns and briefs, with your approval. MCP on Ultra and Scale.

A read-only Reporting API: daily spend, views, posts, creators, CPM and installs, plus per-post data.

API and MCP server, included on Ultra and Scale.

Meta Ads, TikTok Ads, Shopify, App Store Connect, Google Play and AI clients, per its homepage.

RevenueCat, TikTok for Business and Meta Ads. No Shopify.

Owner and member roles, custom permissions on request. No seat limit published.

1 on Pro, 10 on Ultra, 20 on Scale, then $15 each; scoped roles, including view-only.