Virlo or viral.app? Find out what goes viral, or run the creators who make it.
Virlo is an AI research tool for TikTok, Reels and Shorts: agents find the outlier videos in a niche, break down their hooks and formats, and write scripts and briefs, with a Meta ads library and alerts on top. viral.app runs the creator program: creators apply to your jobs, every post is tracked on five platforms, and pay follows the views.
Companies from startups to enterprise choose viral.app
Mike SchneiderCo-Founder · · 12 min read
The short version: pick Virlo to find out what to make. It hunts outlier videos in your niche across TikTok, Reels and Shorts, explains why they worked, and writes scripts and briefs from them. Pick viral.app to run the creators who make it: hire them on the Canvas UGC marketplace, track every post on five platforms and pay them on views. The two overlap less than it looks, so research in one and running creators in the other works too.
Entry price, billed monthly
$49 vs $99
Virlo Starter with 2,000 credits, against viral.app Pro, which tracks any public account up to 1,000 videos and pays up to 10 creators.
Tracking 25 creators every day
$199 vs $99
On Virlo that's 11,250 of Pro's 12,000 monthly credits. On viral.app it fits Pro with the latest 30 videos of each creator tracked.
Platforms
3 + Meta ads vs 5
Virlo researches TikTok, Reels and Shorts plus Meta ads. viral.app tracks TikTok, Instagram, YouTube, Facebook and Snapchat.
We make viral.app, so read this with that in mind. Every Virlo fact below comes from Virlo's own site, pricing page, feature pages, developer site, changelog and terms, checked on October 2, 2026, with links at the end. Where Virlo doesn't say something, we write "Not public". Where its own pages disagree, we show both.
Are you a UGC creator? Virlo sells creators trend research. To get paid for UGC work in any country, join the Canvas UGC marketplace.
At a glance
Who wins each job
VirloJobs won by Virlo
5
TieTies
0
viral.appJobs won by viral.app
5
Each of these 11 jobs goes to the tool that does it better. Where they work differently, the better pick depends on your program.
Finding what goes viral in a niche: Virlo does this better.
Virlo
Research agents turn one sentence into a ranked list of outlier videos across TikTok, Reels and Shorts, with each hook and format broken down. viral.app's library covers creator videos for apps and digital products.
Virlo
Scripts, briefs and client reports: Virlo does this better.
Virlo
Vee writes a script in your voice from a winning hook, and reports export to PDF, Excel, CSV or JSON. viral.app's Copilot writes creator briefs with sample videos.
Virlo
Competitors' paid ads: Virlo does this better.
Virlo
A Meta ads library matched to your research keywords, with each ad's copy, offer and days live. viral.app has no ad library.
Virlo
Alerts where your team works: Virlo does this better.
Virlo
Slack, Discord, email and signed webhooks when a video breaks out. viral.app has no built-in alerts yet.
Virlo
Entry price: Virlo does this better.
Virlo
Starter is $49 a month, or $34 billed yearly, against $99 or $79 for viral.app Pro.
Virlo
Paying creators on views: viral.app does this better.
viral.app
Base pay, CPM tiers, bonuses and caps, paid through a merchant of record in 180+ countries. Virlo's pages describe no creator payments.
viral.app
Creators who apply to your job: viral.app does this better.
viral.app
Post a job on the Canvas UGC marketplace, and AI Matches ranks the creators who best fit it. Virlo finds creators by search, and you contact them yourself.
viral.app
Tracking the creators you run: viral.app does this better.
viral.app
Any public account by URL, up to your plan's tracked videos. Virlo charges 15 credits per creator for each daily collection, so Pro's credits cover about 26 creators.
viral.app
Platforms tracked: viral.app does this better.
viral.app
TikTok, Instagram, YouTube, Facebook and Snapchat. Virlo covers TikTok, Reels and Shorts, plus Meta ads.
viral.app
Creator videos as ads: viral.app does this better.
viral.app
Create Ad turns any tracked post into a TikTok Spark Ad or an Instagram or Facebook partnership ad, with paid views kept out of creator pay.
viral.app
API and MCP: they work differently.
Different
Virlo sells its API and MCP server pay as you go, with no subscription needed. viral.app includes both on Ultra and Scale, for your own workspace's data.
Different
Research what to make, or run the creators who make it
Virlo's homepage FAQ draws the line well: a dashboard shows what already happened on your own accounts, while Virlo shows what is working in a whole niche right now and turns it into hooks, scripts and briefs. That is trend discovery, done by agents. viral.app starts where that ends. Someone still has to film the videos, post them and get paid, and that work is what viral.app runs, from hiring creators through the built-in marketplace to the payout.
VVirlo
In Virlo: Virlo starts with a sentence: an agent searches TikTok, Instagram and YouTube and comes back with the outlier videos for that niche, ranked by score.
In viral.app: viral.app's viral video library holds creator videos for apps and digital products, each with its views and outlier factor. The videos you pay for are tracked separately, on five platforms.
Who Virlo is great for
Virlo is a focused research tool, and for content teams it can be the better one. It fits best when:
You need ideas for a niche
Research agents rank outlier videos across TikTok, Reels and Shorts, once or every day, week or month, and break down each hook and format.
You write scripts and briefs every week
Vee turns a winning hook into a script in your voice, and a week of outliers into a creative brief or a client report.
You watch competitors, paid and organic
A Meta ads library matched to your keywords, daily tracking of any creator, and alerts in Slack or Discord when a video breaks out.
It also suits agencies that run many client niches from one account, and developers: its API and MCP server work without a Virlo subscription. Virlo says 1,700+ teams use it, and names AppSumo, WatchMojo and Whop among them. If your team mostly does research and competitor monitoring, Virlo belongs in the conversation, and you may not need a campaign system yet. Exolyt goes deeper on TikTok research, including sentiment and sound tracking, and GetViraly is a lighter campaign tracker still in beta. The rest of this page is about what changes once you pay creators to post.
What Virlo costs, and what its credits buy
Virlo sells three app plans metered in credits, plus a separate pay-as-you-go API. Every plan includes research agents, Vee, account tracking and exports; the credits decide how much of it you can run.
Its own pages disagree in places. The Pro plan cards add the Meta Ads Library, and on the homepage Slack and Discord alerts, as Pro features, while its plan table, FAQ and integrations page put both on every plan. Enterprise is "from $499" on the card and Custom in the table. The pricing FAQ says credits never roll over; its terms keep them for the whole term on annual plans. The trial is 7 days on its homepage plan cards, 3 or 7 days "depending on the offer" with a card entered first in its refund policy, a free demo with no card in an older FAQ, and a first niche "permanently free" on its mobile-apps page. Ask which applies before you pay: after the trial, Virlo gives no refunds.
What tracking the creators you run costs
This is where the two meters part ways. Virlo charges credits per creator for each daily collection. viral.app tracks any public account by URL and counts each account's videos toward the plan's tracked-video limit.
Monthly prices, 30-day month. For viral.app the table assumes the latest 30 videos of each creator stay in tracking (1,000 tracked videos on Pro, 5,000 on Ultra); creators who post more need more room. Virlo's tracking adds an AI report on what changed and its research agents on top; viral.app's adds pay on views, and paying a creator through viral.app counts them as an active creator, 10, 50 or 500 by plan.
There's no cost calculator here: Virlo's pages describe no creator payments, so a fee comparison would be empty, and its credits fund research as well as tracking, so any total depends on how many agents you run.
Shaded side has the edge
Tie
Different: depends on your program
Around $50 to $100 a monthVVirloStarter$49Ahead on 3 linesviral.appPro$99Ahead on 3 linesvs1 tie, 2 lines depend on your program1 tie2 differ
Virlo Starterviral.app Pro
Billed yearly
Virlo Starter: $34 / month, $408 a year
viral.app Pro: $79 / month
Edge: Virlo
What the plan meters
Virlo Starter: 2,000 credits a month
viral.app Pro: 10 active creators, 1,000 tracked videos
Different, depends on your program
Niche research
Virlo Starter: Research agents, 100 credits a run: about 20 a month
viral.app Pro: Viral video library, on every plan
Edge: Virlo
Tracking creators
Virlo Starter: 15 credits per creator a day: 4 use 1,800 credits
viral.app Pro: Any public account by URL, up to 1,000 videos
Edge: viral.app
Alerts
Virlo Starter: Slack and Discord, per its plan table
viral.app Pro: Not built in yet
Edge: Virlo
Paying creators
Virlo Starter: Not described
viral.app Pro: Up to 10 creators, 3% on payouts
Edge: viral.app
Hiring creators
Virlo Starter: Creator search and contact exports
viral.app Pro: 1 live job, 10 invites a day
Different, depends on your program
Team seats
Virlo Starter: None listed
viral.app Pro: 1, then $15 each
Edge: viral.app
Free trial
Virlo Starter: 7 days, or 3 by offer per its refund policy
viral.app Pro: 7 days
Tie
Around $200 to $300 a monthVVirloPro$199Ahead on 3 linesviral.appUltra$299Ahead on 3 linesvs4 lines depend on your program4 differ
Virlo Proviral.app Ultra
Billed yearly
Virlo Pro: $139 / month, $1,671.60 a year
viral.app Ultra: $239 / month
Edge: Virlo
What the plan meters
Virlo Pro: 12,000 credits a month
viral.app Ultra: 50 active creators, 5,000 tracked videos
Different, depends on your program
Niche research
Virlo Pro: Up to 120 agent runs a month, plus Meta ads
viral.app Ultra: Viral video library and Copilot
Edge: Virlo
Tracking creators
Virlo Pro: About 26 a day if every credit goes to tracking
viral.app Ultra: Any public account by URL, up to 5,000 videos, every 12 hours
Edge: viral.app
Alerts and automations
Virlo Pro: Slack, Discord, email, webhooks, Zapier and n8n
viral.app Ultra: Signed webhooks; no built-in alerts yet
Edge: Virlo
Paying creators
Virlo Pro: Not described
viral.app Ultra: Up to 50 creators, 3% on payouts, merchant of record
Edge: viral.app
Hiring creators
Virlo Pro: Creator search and contact exports
viral.app Ultra: 2 live jobs, unlimited applicants, 25 invites a day
Different, depends on your program
Team seats
Virlo Pro: 3, then $10 each
viral.app Ultra: 10, then $15 each
Edge: viral.app
API and MCP
Virlo Pro: Separate, pay as you go
viral.app Ultra: Included
Different, depends on your program
Support
Virlo Pro: Priority support
viral.app Ultra: Migration done for you, onboarding call
Different, depends on your program
Above these, Virlo Enterprise lists 10 seats, API and app access on shared credits, a dedicated account manager, a Slack channel and founder support. viral.app Scale is $499 a month ($399 yearly) with 500 active creators, 20,000 tracked videos, 20 seats and custom sync times, and Enterprise is custom, with syncs up to every hour.
Which one should you pick?
Choose Virlo if…
You need to know what to post: outlier videos, hooks and formats in a niche, found by agents that keep watching.
You write scripts, briefs and client reports from that research, or study competitors' Meta ads.
You want alerts in Slack or Discord, or short-form data in your own AI tools without a subscription.
Our product
Choose viral.app if…
You pay creators to post, on base pay, CPM tiers, bonuses and caps, tested on real videos first.
You want creators to apply to your jobs, and every post they make tracked on five platforms.
You need payouts invoiced and compliant in 180+ countries, or creator videos launched as ads.
Neither fits?
Look at these instead
Deep TikTok research and social listening? Exolyt.
Benchmark competitors' accounts across six networks? Socialinsider.
Find the posts creators already made about you? Archive.
Every difference, row by row
Thirty-eight rows in six groups, starting with what each tool is for. "Yes" means the product does it, "Partly" means it covers part of the job, and "Not public" means we couldn't find it on Virlo's public pages.
Plain fact
Not public
No
Partly
Yes
6 groups · 38 rows
Virlo
viral.app
At a glance · one mark per row, in table order
Every difference between Virlo and viral.app, by group
What you need
Virlo
viral.app
01What each is built forWhere the two differ most
The job it does
Virlo
Short-form research: agents find outlier videos in a niche, explain their hooks and formats, and turn them into scripts, briefs and reports.
viral.app
Running creators: hire them on the Canvas UGC marketplace, track their posts on five platforms and pay them on views.
Research a niche you don't track
VirloYes
Content Research Agents take one sentence or 1 to 20 keywords, run once or daily, weekly or monthly, and rank outlier videos across TikTok, Reels and Shorts. A run takes about a minute per its homepage, 15 to 20 minutes per its about page.
viral.appPartly
The viral video library: creator videos for apps and digital products on TikTok and Reels, added several times a day and searchable in plain language.
Paying creators
VirloNot public
Its pages describe no creator payments, campaigns or payout tools.
viral.appYes
Base pay per video by platform, fixed salary, CPM tiers and milestone bonuses, with caps, paid through a merchant of record in 180+ countries.
Creators who apply to your job
VirloNot public
No marketplace or job board described. You find creators by search and contact them yourself.
viral.appYes
Post a job; creators apply with portfolio, accounts, languages and location. Applicants are unlimited.
What the plan meters
Virlo
Credits: 2,000, 12,000 or 20,000+ a month. An agent run costs 100, tracking a creator 15 and a video 10 per daily collection.
viral.app
Active creators, tracked videos and seats: 10, 50 or 500 creators and 1,000, 5,000 or 20,000 videos by plan.
Who it's for
Virlo
Agencies, social media managers, UGC creators and clippers, e-commerce and TikTok Shop sellers, app growth teams and developers, per its about page.
viral.app
Brands and apps running creators who post every week and get paid on views.
Folded rows: Creators who apply to your job; What the plan meters; Who it's for.
02Research and ideasVirlo's strongest area
Outlier detection
VirloYes
Ranks videos that beat their creator's usual views. Its exports FAQ measures outliers against follower count instead.
viral.appYes
Every video in the viral video library shows its outlier factor, and you can filter and sort by it.
Hooks and formats
VirloYes
Every video broken down into hook, hook type, format and angle. Its Hooks API holds 950k+ opening lines.
viral.appPartly
For library videos: why it worked, how to replicate it, the hook style and on-screen text. Copilot can score the hook of a tracked video.
Scripts and briefs
VirloYes
Vee writes scripts in your voice, beat by beat, and creative briefs from a week of outliers.
viral.appPartly
Copilot writes creator briefs with proven hooks and 3 to 5 sample videos for your niche.
Competitors' paid ads
VirloYes
Facebook and Instagram ads matched to your agent's keywords, with copy, offer and days live. No spend figures; Meta doesn't publish them.
viral.appNo
Not offered. Create Ad launches ads from your own tracked posts instead.
Sounds, hashtags and trends
VirloYes
Breakout sounds, 500K+ hashtags ranked by views, and trends by region.
viral.appNo
Not offered.
Audience data
VirloYes
Age, gender, language and country of a creator's engaged audience, read from commenters.
viral.appPartly
Views by country per account and video. No audience demographics.
Search for creators
VirloYes
Creator search by name, platform and followers, with creators shortlisted by their outlier videos. Since September, exports carry email, website and booking link, within a daily reveal limit.
viral.appPartly
AI Matches ranks marketplace creators for each live job. No open search of public creators.
AI video and image generation
VirloYes
Media Generation for AI video, images and voiceovers, per its terms and e-commerce page; its pricing page doesn't list it.
viral.appNo
Not offered.
Folded rows: Competitors' paid ads; Sounds, hashtags and trends; Audience data; Search for creators; AI video and image generation.
03Tracking accounts and postsVirlo watches a market; viral.app counts every post you pay for
Platforms
VirloPartly
TikTok, Instagram Reels and YouTube Shorts, plus Meta ads. Its pages list no Facebook or Snapchat videos, and an older FAQ page still says Reels are coming soon.
viral.appYes
TikTok, Instagram, YouTube, Facebook and Snapchat.
Track creators and competitors
VirloYes
Any creator or video, collected daily, with an AI report on what changed and the creator's posting cadence.
viral.appYes
Any public account by URL, competitors included; each account's videos count toward 1,000, 5,000 or 20,000 tracked videos.
What tracking costs
Virlo
15 credits per creator and 10 per video for each daily collection, about 450 and 300 a month. Pro's 12,000 credits cover about 26 creators.
viral.app
Included in the plan, up to its tracked-video limit. On-demand refreshes cost 3 credits per video.
How often numbers refresh
VirloYes
Daily for tracked creators and videos; recurring agents run daily, weekly or monthly. Its agency FAQ says scrape frequency depends on the plan.
viral.appYes
Every 24 or 12 hours by plan, custom times on Scale, up to every hour on Enterprise, and on demand for 3 credits per video.
Alerts
VirloYes
Outlier thresholds (5x, 10x, 20x+), new results, creator activity and follower spikes, by email, Slack, Discord or webhook.
viral.appNo
Not built in yet. Copilot, the API and MCP can report on demand.
Instagram views on reels shared to Facebook
VirloNot public
Not described.
viral.appYes
Instagram-only counts, so Facebook views don't inflate the number or the pay.
App revenue next to views
VirloNot public
Not described.
viral.appYes
RevenueCat revenue, trials and subscribers per project, plus App Store data.
Exports and reports
VirloYes
Excel, CSV, JSON, Markdown, PDF and Google Sheets, emailed to up to 3 people. Exports carry Virlo's branding.
viral.appYes
Every table to CSV, plus day-by-day gains per video, and API access on Ultra and Scale.
Folded rows: How often numbers refresh; Alerts; Instagram views on reels shared to Facebook; App revenue next to views; Exports and reports.
04Running and paying creatorsviral.app's side of the job
Campaigns with each creator's deal
VirloNot public
Not described.
viral.appYes
Base pay, CPM tiers, bonuses, caps and how many days views count, set per campaign.
Test a deal before launch
VirloNot public
Not described.
viral.appYes
Simulate the payout for one of your creators on their recent videos.
Invoices and tax
VirloNot public
Not described.
viral.appYes
Merchant of record: an invoice for you and a self-billed one in the creator's name, KYC, AML and sanctions checks, and DAC7 reporting.
How creators get paid
VirloNot public
Not described.
viral.appYes
One claim link, no account needed: bank transfer, PayPal, Venmo, USDC or EURC. 3% on each payout, paid by you, none of it from creator pay.
Creator videos as ads
VirloNot public
Its Meta Ads Library shows other brands' ads; launching your own isn't described.
viral.appYes
Create Ad from any tracked post: Spark Ads on TikTok, partnership ads on Instagram and Facebook, with paid views kept out of creator pay.
Folded rows: How creators get paid; Creator videos as ads.
05AI, API and integrations
AI assistant in the app
VirloYes
Vee (Copilot) is the home screen: it finds videos, hooks and creators in plain English and runs agents from chat.
viral.appYes
Copilot answers analytics questions, searches the viral video library and builds campaigns and briefs, with your approval.
API
VirloYes
A separate pay-as-you-go product, no subscription: $0.50 per agent run or creator lookup, reads free. From a $10 deposit, or $5 per its agency page.
viral.appYes
REST API for your workspace's data, included on Ultra and Scale. Live lookups cost 3 credits per request.
MCP server
VirloYes
49 tools on its MCP page (46 on its developer site) for Claude, Cursor, VS Code and more, on the API's credits.
viral.appYes
Included on Ultra and Scale. Connects ChatGPT, Claude, Cursor and other agents with one URL and a browser sign-in.
Webhooks and automations
VirloYes
Signed webhooks, Slack, Discord, Zapier and n8n, up to 10 integrations per account.
viral.appYes
Signed webhooks for chat, creators, campaigns, payouts, jobs and applications, on Ultra and Scale.
06Plans, team and terms
Price
Virlo
Starter $49 and Pro $199 a month, or $34 and $139 billed yearly. Enterprise from $499 on its plan card, Custom in its table.
viral.app
Pro $99, Ultra $299, Scale $499 a month, or $79, $239 and $399 billed yearly.
Team seats
Virlo
None listed on Starter, 3 on Pro then $10 each, 10 on Enterprise.
viral.app
1 on Pro, 10 on Ultra, 20 on Scale, then $15 each.
Free trial
Virlo
7 days for $0 on its homepage plan cards. Its refund policy says 3 or 7 days by offer, with a card entered first; an older FAQ offers a free demo without a card.
viral.app
7‑day free trial on Pro and Ultra.
Cancelling, refunds and credits
Virlo
Cancel any time; access runs to the end of the period. No refunds after the trial. Credits don't roll over per its FAQ; its terms keep them for the term on annual plans.
viral.app
Cancel any time, effective at the end of the billing period. Fees already paid aren't refunded.
Your private data
VirloYes
Its terms and privacy policy say private workspace content isn't used to train AI models, its own or its providers'.
viral.appYes
Customer environments stay separate: your tracked accounts, prompts and searches never generate results for other customers.
Where data is processed
Virlo
Operated from the US by Red Lab, LLC; data processed in the US, with its database provider in the US or EU.
viral.app
Built in Germany, under GDPR; databases on Hetzner in Germany and Finland, the web app on Vercel.
Support
Virlo
Standard support; priority on Pro; founder support, an account manager and a Slack channel on Enterprise.
viral.app
Account migration done for you and a personalized onboarding call.
Folded rows: Cancelling, refunds and credits; Your private data; Where data is processed; Support.
19 more rows in 5 groups, folded to keep the page short. Nothing is left out.
From a viral idea to a paid post, in real screens
These are viral.app's real screens. Under each step is what the same step looks like on Virlo, which is strongest at the first one.
Each payout is worked out from the deal: base pay, CPM tiers, bonuses and caps. Check it, adjust it if needed, then pay up to 50 creators at once.
In Virlo
Its pages describe no creator deals or payments.
When a payout is approved, the creator gets one link and picks how to be paid. They don't need an account, and none of your 3% fee comes out of their pay.
Creators claim by bank transfer, USDC, EURC, PayPal or Venmo.
Where each one is better
V
Where Virlo is better
01
1. Research any niche from a sentence
Agents search TikTok, Reels and Shorts and rank outlier videos, once or on a schedule.
02
2. Hooks,formats and scripts
Every outlier broken into hook and format, and Vee writes the script in your voice.
03
3. Paid and organic side by side
Meta ads matched to your keywords, next to the organic outliers for the same niche.
04
4. Alerts where your team works
Slack, Discord, email and signed webhooks when a video breaks out, plus Zapier and n8n.
05
5. Sounds,hashtags and trends
Breakout sounds, 500K+ hashtags and trends by region, with creator audiences read from comments.
06
6. A cheap start and an open API
$49 a month to start, and an API and MCP server you can use without a subscription.
Where viral.app is better
01
1. Creators who apply to you
Canvas UGC and Influencer jobs, with AI Matches ranking the creators who fit each one best.
02
2. Pay on views,tested first
Base pay, CPM tiers, bonuses and caps, run on a creator's recent videos before launch.
03
3. Track every creator you run
Any public account by URL on five platforms, up to your plan's tracked videos, competitors included.
04
4. Compliant payouts,180+ countries
Merchant of record, invoices in the creator's name, and payouts by bank, PayPal, Venmo or stablecoin.
05
5. Creator videos as ads
Spark Ads and Meta partnership ads from any tracked post, with paid views kept out of creator pay.
06
6. Views and revenue together
RevenueCat revenue, trials and subscribers next to views, and views by country per account.
What teams running creator programs say
David ParkJenni AI Founder
“viral.app has become core infrastructure for running organic marketing. It has helped us scale
to over a billion organic views.”
Zack HargettQuizlet/CoconoteCo-Founder
“viral.app feels like the first serious solution for managing high-volume UGC campaigns.”
Julian IvaldyWhoLiked Founder
“viral.app has solved our biggest pain points. It’s handling everything from global payouts to
invoicing and tax accounting.”
Using both, or moving creators over
You don't have to pick one for everything. Virlo is built to tell you what to make; viral.app to run the creators who make it. A workable split: research niches, hooks and competitors' ads in Virlo, then brief, hire, track and pay creators in viral.app, where a campaign report shows which creators and formats paid off. If you track your own creators in Virlo today, moving that tracking over frees its credits for research agents.
Before you change a Virlo plan: there are no refunds after the trial, cancelling takes effect at the end of the billing period, and its pricing FAQ says unused credits don't roll over. Export your reports first.
1
Day 1
Add the creators you track
Paste their account URLs, or send us the list and we add them. Nobody has to sign up.
2
Day 1
Write your deals as rules
Base pay per video, CPM tiers and bonuses, tested on recent videos before anyone posts.
3
First week
Hire where you need more
Post a Canvas UGC or Influencer job and invite the matches that fit it best.
4
Before renewal
Decide what stays on Virlo
Keep it for niche research, scripts and ad research, or cancel before the next charge.
Questions about Virlo
Virlo is a short-form research tool from Red Lab, LLC, a Delaware company founded in 2024. You describe a niche in one sentence or a few keywords, and a Content Research Agent searches TikTok, Instagram Reels and YouTube Shorts for outlier videos, the ones that beat their creator's usual views, once or on a schedule. Vee, its AI assistant, breaks each video into hook and format and writes scripts, briefs and reports from them. It also tracks creators daily, matches Meta ads to your keywords and sends alerts to Slack, Discord or email.
Virlo tells you what to make: it researches outlier videos, hooks, sounds and competitors' ads across a niche and writes scripts and briefs. viral.app runs the creators who make it: creators apply to your jobs, every post is tracked on TikTok, Instagram, YouTube, Facebook and Snapchat, and they are paid on views through a merchant of record.
For tracking and running creators, yes. For niche research, only partly: viral.app's viral video library covers creator videos for apps and digital products, while Virlo's agents research any niche you describe. If you pay creators to post, viral.app replaces the spreadsheet around Virlo; if you only need ideas, Virlo is the closer fit.
Yes. On October 2, 2026 its pricing page listed Starter at $49 a month with 2,000 credits and Pro at $199 with 12,000 credits and 3 seats, or $34 and $139 a month billed yearly. Enterprise is from $499 a month with 20,000 credits on its plan card and Custom in its plan table. The API and MCP server are a separate pay-as-you-go product with no subscription. viral.app's plans are Pro $99, Ultra $299 and Scale $499 a month, with their limits in the plans and limits docs.
Credits are spent on actions in the web app: 100 per research agent run, 15 per tracked creator and 10 per tracked video for each daily collection. They reset every month. Virlo's pricing FAQ says unused credits don't roll over; its terms say annual plans keep the full allotment for the whole term. API credits are separate, prepaid in dollars, and don't expire.
There's no free plan on its pricing page, but there is a free trial: its homepage plan cards say 7 days for $0 on Starter and Pro. Its refund policy says the trial is 3 or 7 days depending on the offer and that you enter a card before it starts. An older FAQ page still describes a free demo without a card, and its mobile-apps page promises a first niche free for good. viral.app has a 7-day free trial on Pro and Ultra.
Yes, Virlo is a real company: Red Lab, LLC, founded in 2024 by Nicolas Mauro and Deniz Sancar, which says 1,700+ teams use it, including AppSumo, WatchMojo and Whop. On October 2, 2026 its claimed Trustpilot page showed 4.1 from 91 reviews, while Virlo's own pages still say 4.4. Reviewers praise how fast it finds viral content and its staff; the critical reviews we read mostly concern slow email support, charges and the developer API. Its iPhone app had 4.0 from 4 ratings on the US App Store.
TikTok, Instagram Reels and YouTube Shorts for organic videos, and Meta ads on Facebook and Instagram, on every plan per its pricing FAQ. An older FAQ page still says Reels are coming soon. viral.app tracks TikTok, Instagram, YouTube, Facebook and Snapchat, without the ad library.
It can help find them: Vee and its creator search rank creators by outlier performance, and since September 2026 exports include a creator's email, website or booking link, within a daily limit. You then contact them yourself. Its pages describe no marketplace, campaigns or creator payments. On viral.app, creators apply to your job on the Canvas UGC marketplace and are paid on views.
Yes. Post a job from Creator Hub, review applications that carry each creator's full profile with portfolio videos, connected accounts, languages and location, then chat with applicants and hire. Payouts run through a merchant of record for a 3% fee on your side, which covers unlimited applicants and the full payout stack. None of it comes out of creator pay, though creators may pay a fee for some payout methods, such as PayPal or international bank transfers.
Yes. Campaigns combine base pay per video by platform, a fixed salary, CPM tiers, milestone bonuses, caps and view windows, and you can test the deal on one of your creators' recent videos before launch. Each payout is calculated from tracked views and waits for your approval.
Yes, plus Facebook Reels and Snapchat Spotlight, from any public account's URL with no creator login. Instagram reels shared to Facebook count Instagram's own views, so the number you pay on isn't inflated.
Yes, both, as a separate pay-as-you-go product you can use without a Virlo subscription: deposit from $10 (its agency page says $5), then $0.50 per agent run or creator lookup and $0.25 per tracking cycle, with reads free. The MCP server works with Claude, Cursor, VS Code and other clients. viral.app includes its API and MCP server on Ultra and Scale, for the data in your own workspace.
No. viral.app keeps customer environments separate and doesn't use one customer's tracked accounts, prompts, search queries or other non-public data to generate results for other customers. The viral video library is built from public keyword research, never from your account data. Details are in the viral.app privacy policy. Virlo's terms likewise say it doesn't train AI models on your private workspace content.
You can cancel any time in billing settings, and access runs to the end of the period you paid for. Virlo gives no refunds after the trial, on monthly or annual plans, except at its discretion for an outage of more than 48 hours or a billing error. Unused credits aren't refunded.
When your team mostly needs research: outlier videos and hooks in a niche, scripts and briefs, competitors' Meta ads, sounds and hashtags, and alerts in Slack or Discord, without paying creators through the tool. It is also cheaper to start, at $49 a month.
Virlo compares itself with vidIQ, TubeBuddy, Pentos, Exolyt, Socialinsider, Shortimize, Hootsuite, Brandwatch and Sprinklr, among others. viral.app fits when you pay creators to post and want every post tracked and paid on views. Exolyt fits deep TikTok research, LightReel an AI that watches TikToks and Reels for ideas, Shortimize short-form tracking with alerts, and Archive finding posts creators already made about your brand.
Yes. Research niches, hooks and competitors' ads in Virlo, then hire, track and pay the creators who post in viral.app. Tracking your creators in viral.app also frees Virlo's credits for research agents.