Exolyt or viral.app? Research all of TikTok, or run the creators you pay.

Mike SchneiderCo-Founder · October 2, 2026 · 11 min read

The short version: pick Exolyt if your job is TikTok research: what is trending, what people say in the comments, how they feel about a brand and who the audience is, across the whole platform. Pick viral.app if you run creators: their posts tracked on five platforms, their pay worked out from views, and every payout invoiced, from $99 a month.

We make viral.app, so read this with that in mind. Every Exolyt fact below comes from Exolyt's own site, pricing page, terms, privacy policy and blog, checked on October 2, 2026, with links at the end. Where Exolyt doesn't say something publicly, we write "Not public". Where its own pages disagree, we show both.

Are you a creator? Exolyt sells analytics, not brand deals. For paid UGC work in any country, join the Canvas UGC marketplace.

Research TikTok, or run the creators you pay

Exolyt calls itself a TikTok social intelligence platform, and that is the job it does well: look at any TikTok account, hashtag or sound, follow trends by country, read the comments and their sentiment, and see who the audience is. It has influencer campaigns too, but its own guide says it is not an influencer management tool: outreach and negotiation happen outside Exolyt.

viral.app starts from the creators you work with. You track their accounts on five platforms, write the deal into a campaign, and the payout follows the views. The UGC analytics cover every tracked account; Creator Hub adds the campaign, the pay rules and the payouts. So the question is whether you are researching TikTok or running a creator program on it.

Who Exolyt is great for

Exolyt is run by The Extravagant Company Oy in Helsinki and has been building TikTok analytics since 2020. It lists McCann Paris, Ogilvy, P&G, Shiseido and Mercado Libre among its customers and is ISO 27001 certified. It fits best when:

If the brief is a TikTok sentiment study, a sound trend report or a share-of-voice benchmark, Exolyt is a sound choice, and comparing creator performance across platforms doesn't replace it. For short-form research beyond TikTok, Virlo covers Reels, Shorts and the Meta Ads Library; for brand reports across six networks, see Socialinsider. The rest of this page is about running the creators you pay.

What Exolyt costs

Exolyt picks the currency from your country. Its pricing page showed us euros, before VAT; the US dollar prices come from the same page as search engines index it. Both are below. Payment is by card or PayPal through Paddle, its merchant of record, or by invoice on request.

Every plan has 10 seats, unlimited folders and chat support; paid plans add an onboarding call. To try it, Exolyt's sign-up page offers 7 days of all features without a card, and its terms allow one trial per company. On cancelling, its pages differ: the pricing page says you can cancel any time with no minimum term, while its terms say notice takes effect at the end of the next billing cycle and fees aren't refunded unless the law requires it.

Matched by price, here are its two paid plans next to the closest viral.app plans. Both tiers start with 10 seats on the Exolyt side, so the question is what the plan meters: TikTok accounts, hashtags and sounds on Exolyt, creators and tracked videos on viral.app.

viral.app starts lower, at Pro: $99 a month ($79 yearly) with 1 seat, 10 creators and 1,000 tracked videos. Its Enterprise plan is custom, with syncs up to every hour. There's no cost calculator on this page: Exolyt meters TikTok accounts, hashtags and sounds and doesn't pay creators, viral.app meters creators and tracked videos and does, so one total would compare two different jobs. See plan limits and fees before you size a workspace.

Which one should you pick?

When a TikTok report isn't enough

Suppose your creators post on TikTok and Instagram, and some videos also go to YouTube Shorts. A TikTok report answers part of the question: in our data, only 23% of TikTok breakouts broke out again as Reels. At the campaign review you still need to know who delivered, which posts count for the campaign, and what each creator is owed.

General analytics count every view on your tracked videos; campaign analytics count only eligible posts and views inside each creator's assignment, with effective CPM and payout totals. That matters when an older video keeps getting views after the campaign ends. The campaign analytics docs explain what counts.

If you boost a creator's TikTok post, its public view count includes the reach you bought. With an active, synced TikTok Spark Ads connection, viral.app separates paid and organic views and pays on organic views only. If the connection errors or access is revoked, payouts fall back to total views until it syncs again, so check it before a payout review.

Since the September campaign update, you can also create campaigns through the API or build them with Copilot, which shows the proposed payout rules for your approval first. Here is what a campaign works out for each creator:

Exolyt's campaign tracker covers the reporting side of the same job: you add the influencers, their TikTok videos and a budget, and it shows reach, comments, sentiment and CPM. Paying creators isn't described on its pages.

Every difference, row by row

Twenty-eight rows in four groups, starting with research. "Yes" means the product does it, "Partly" means it covers part of the job, and "Not public" means we couldn't find it on Exolyt's public pages.

• Plain fact
• Not public
• No
• Partly
• Yes

4 groups · 28 rows

Exolyt

viral.app

At a glance · one mark per row, in table order

Every difference between Exolyt and viral.app, by group

What you need	Exolyt	viral.app
01Research and listeningExolyt's strongest area
Social listening	ExolytYes 3 or 15 projects on Essentials and Advanced: UGC about a brand or topic, share of voice, who posts it and their demographics.	viral.appNo Not offered. viral.app reports on the accounts you track.
Hashtags and sounds across TikTok	ExolytYes 1, 50 or 300 tracked hashtags and sounds by plan, with growth over time, related hashtags and hotness scores.	viral.appPartly Tag rules sort your tracked videos by hashtag or caption. No tracking of a hashtag or sound across TikTok.
Sentiment analysis	ExolytYes NLP sentiment on brand and competitor videos, filterable as positive, negative or neutral, on Advanced. Audio sentiment is marked coming soon.	viral.appNo Not offered.
Show 4 more rows in Research and listening · Comments · Audience demographics · 2 more Folded rows: Comments; Audience demographics; Trends and industry insights; Paid promotion on a video.
02Tracking accounts and videosExolyt goes deeper on TikTok; viral.app covers five platforms
Platforms	ExolytPartly TikTok only.	viral.appYes TikTok, Instagram, YouTube, Facebook and Snapchat.
How many accounts	Exolyt 1, 50 or 300 tracked TikTok accounts by plan; looking up other accounts is limited on Basic and unlimited on paid plans.	viral.app Any public account by URL; each account's tracked videos count toward 1,000, 5,000 or 20,000 by plan.
How often numbers update	ExolytYes 1, 2 or 6 times a day by plan. Its terms offer a subscription extension of up to 30 days if tracked data is stale for over 48 hours.	viral.appYes Every 24 or 12 hours by plan, custom times on Scale, up to every hour on Enterprise, and any account or video on demand for 3 credits per video.
Show 4 more rows in Tracking accounts and videos · History in charts · Competitor tracking · 2 more Folded rows: History in charts; Competitor tracking; Exports; Organizing what you track.
03Creators and campaignsWhere viral.app goes further
Pay calculated from views	ExolytNot public Campaigns track a budget and CPM; view-based pay rules aren't described.	viral.appYes Base pay per video by platform, CPM tiers and milestone bonuses, with caps and how many days views count.
Paying creators	ExolytNot public Not described on its pages.	viral.appYes Merchant of record: invoices for you and in the creator's name, KYC, AML and DAC7. 3% on each payout, paid by you.
Influencer campaigns	ExolytYes 1, 10 or 100 by plan: add influencers, videos and a budget, then compare reach, demographics, comments, sentiment and CPM.	viral.appYes Campaigns with eligible posts, effective CPM and payout totals per creator, across five platforms.
Show 4 more rows in Creators and campaigns · Finding creators · Outreach and negotiation · 2 more Folded rows: Finding creators; Outreach and negotiation; Creator videos as ads; App revenue next to views.
04Plans, team and terms
Plan price	Exolyt Basic €0; Essentials $400 or €250 a month, $330 or €210 billed yearly; Advanced $950 or €600, $790 or €500 billed yearly. The currency follows your country.	viral.app Pro $99, Ultra $299, Scale $499 a month, or $79, $239 and $399 billed yearly.
Team seats	Exolyt 10 on every plan. Each seat is one named person, reassigned at most once a month, and shared logins aren't allowed (terms 5 and 11).	viral.app 1 on Pro, 10 on Ultra, 20 on Scale, then $15 each. Scoped roles, including view-only.
Trial	Exolyt 7 days of all features without a card, one per company, with a work email.	viral.app 7‑day free trial on Pro and Ultra.
Show 4 more rows in Plans, team and terms · Cancelling and refunds · API · 2 more Folded rows: Cancelling and refunds; API; AI in the app; Where data is stored.

Show all 28 rows

16 more rows in 4 groups, folded to keep the page short. Nothing is left out.

A campaign, start to finish, in real screens

These are viral.app's real screens. Under each step is what the same step looks like on Exolyt.

1. Full size, opens in a new tab
   1

   Find creators

   Post a job on the Canvas UGC marketplace and invite the creators AI Matches ranks as the best fit. Or add creators you already work with by URL.

   In Exolyt

   Search the TikTok influencer database by followers, industry, account type and demographics, then reach out outside Exolyt.

2. Full size, opens in a new tab
   2

   Write the deal

   Put the agreed terms in the campaign: base pay per video by platform, CPM tiers, bonuses and caps.

   In Exolyt

   Agreed outside Exolyt. The campaign holds the influencers, videos and budget.

3. Full size, opens in a new tab
   3

   Track their posts

   Each creator's accounts and latest posts across TikTok, Reels, Shorts, Facebook and Snapchat land in one dashboard.

   In Exolyt

   The campaign's TikTok videos, with reach, audience, comments, sentiment and CPM, updated 1 to 6 times a day.

4. Full size, opens in a new tab
   4

   Approve and pay

   Check each calculated payout, adjust it if needed, then pay up to 50 creators at once.

   In Exolyt

   Not described on its pages; the campaign's budget tracks spend against CPM.

When a payout is approved, the creator gets one link and picks how to be paid. They don't need an account, and none of your 3% fee comes out of their pay.

Where each one is better

What teams running creator programs say

Running both, or moving over

You don't have to pick one for everything. A team can use Exolyt for TikTok research and viral.app for the creator program around it: Exolyt shows which sounds and topics are rising, viral.app tracks and pays the creators who post about them. Test the overlap before you replace a tool your researchers rely on.

If you move fully, export first. Adding the same accounts to viral.app doesn't bring Exolyt's history with it: each video comes in with its current views, and day-by-day growth starts from the day you add it. Exolyt's paid plans export CSV with history, and its terms let it delete your saved lists and reports 30 days after the subscription ends.

Questions about Exolyt

Other Exolyt alternatives