Without viral.app
- Creator invoices chased across email and DMs
- Performance payouts rebuilt from exports and screenshots
- Finance stuck checking tax, payment method, and payout status by hand
UGC Creator Payments
UGC creator payment software
Calculate CPM, CPA, and milestone payouts, collect payout details, approve invoices, and keep payments tied to campaign performance.
Pay $0 today · Cancel anytime
Companies from startups to enterprise choose viral.app
Payouts without the end-of-month scramble
With viral.app
- Approved payout windows tied to campaign performance
- Creators claim payouts with their preferred method
- Invoices, records, and payment status stay attached to the campaign
How it works
01
Set the payout rules
Create the campaign, invite creators, define base fees, CPM rates, CPA rewards, milestone bonuses, caps, and the payout window before the work starts.
02
Review performance-backed payouts
Use tracked TikTok, Instagram Reels, YouTube Shorts, Facebook Reels, and campaign outcome data to review what each creator earned.
03
Let creators claim payment
Creators add their payout details once, choose an available method, and see payment status without another manual finance thread.
Creator payouts built into the campaign record
Pay from approved performance
Use the same creator, account, video, and campaign data your team already trusts for reporting when it is time to approve payment.
Model real compensation rules
Combine base fees, CPM rates, CPA rewards, bonuses, milestone triggers, caps, payout windows, and manual adjustments so payments match your creator contracts.
Keep creators out of finance limbo
Give creators a clear claim flow, payout status, and payment-method collection instead of asking them to chase the team for updates.
Use payments after tracking and campaigns
Creator payments sit downstream of campaign setup, creator assignments, public content tracking, analytics, attribution, payout review, and approval.
Approve before money moves
Review calculation details, payout line items, and any adjustments before the payout is sent, exported, or marked for manual handling.
Payout methods creators can actually use
Payments, invoicing, and finance operations
One-click claiming for creators
Creators can claim approved payouts through a simple flow instead of sending payment details, invoices, and reminders across separate threads.
Low-fee global payout rails
Run creator payments through embedded payout infrastructure that supports multi-currency settlement and flexible payment methods.
Invoices without the chase
Connect payout approval, self-billing, invoice records, reconciliation, and finance exports so teams spend less time matching creator messages to payment rows.
Merchant of Record support
Reduce finance complexity with payment infrastructure built for KYC, KYB, VAT, AML checks, self-billing, and Merchant of Record workflows where enabled.
Yield on unclaimed balances
For eligible high-volume programs, supported balances can generate yield before creators claim funds. Crypto and yield features stay optional.
Security & Compliance
Keep payout records private
Germany-hosted with strong data protection. Creator details, campaign terms, payout calculations, and payment records stay inside your organization.
Built for auditability
Payout work needs a clean paper trail. viral.app keeps campaign rules, calculation inputs, approval status, and payout records close together.
What others say
viral.app feels like the first serious solution for managing high-volume UGC campaigns.
Zack Hargett
Quizlet/Coconote, Co-Founder
viral.app has become core infrastructure for running organic marketing. It has helped us scale to over a billion organic views.
David Park
Jenni AI, Founder
viral.app has solved our biggest pain points. It's handling everything from global payouts to invoicing and tax accounting.
Julian Ivaldy
WhoLiked, Founder
We are running full-cycle campaigns for some of the UK's biggest D2C brands, and viral.app plays a key role in our tracking and client reporting.
Ashley Liddell
Deviation, Co-Founder
Very well-designed platform that helps us scale our creator program efficiently.
Dominik Gebhard
StudyFlash, Co-Founder
viral.app's clear performance tracking and payment automation are game changers for scaling UGC without the headache.
David Djokovic
Flashka, Co-Founder
We use viral.app for tracking and managing campaigns for all our customers. It has become the infrastructure backbone for scaling our agency.
Oliver Hale
Faircado, Chief Growth Officer
Our entire team is using viral.app for tracking, analytics, paying our creators, and also finding inspiration for the next content briefs.
Woundioun Sissoko
Gate Studios, Co-Founder
We use viral.app's API to power creator profiles on UGC Tank. Users just enter a username to get top videos and stats. We're tracking 10K videos with a smooth experience, without social logins or any hassles. Highly recommend!
Jedcal
UGC Tank, Co-Founder
Your product is great! I've already told friends to check you guys out, and I will continue doing so for sure.
Noah Berg
Brainly, Director of Marketing
viral.app lets me identify viral UGC outliers and helps me scale my TikTok marketing the right way.
Jonathan Liu
Chief Yapper
We are running our creator community on top of viral.app. It helps us track the performance of all accounts and allows us to build custom automations on top.
Mino Lee
Creator
We are tracking close to 100k videos with viral.app. It's been super reliable and a big help in scaling our UGC program into one of the biggest in the world.
Matthew Gittleson
Jenni AI, Growth
I was looking for a reliable campaign tracking system that could help me calculate performance-based payouts, and viral.app absolutely nailed it.
Frank Chen
Roamy, Co-Founder
viral.app feels like the first serious solution for managing high-volume UGC campaigns.
Zack Hargett
Quizlet/Coconote, Co-Founder
viral.app has become core infrastructure for running organic marketing. It has helped us scale to over a billion organic views.
David Park
Jenni AI, Founder
viral.app has solved our biggest pain points. It's handling everything from global payouts to invoicing and tax accounting.
Julian Ivaldy
WhoLiked, Founder
We are running full-cycle campaigns for some of the UK's biggest D2C brands, and viral.app plays a key role in our tracking and client reporting.
Ashley Liddell
Deviation, Co-Founder
Very well-designed platform that helps us scale our creator program efficiently.
Dominik Gebhard
StudyFlash, Co-Founder
viral.app's clear performance tracking and payment automation are game changers for scaling UGC without the headache.
David Djokovic
Flashka, Co-Founder
We use viral.app for tracking and managing campaigns for all our customers. It has become the infrastructure backbone for scaling our agency.
Oliver Hale
Faircado, Chief Growth Officer
Our entire team is using viral.app for tracking, analytics, paying our creators, and also finding inspiration for the next content briefs.
Woundioun Sissoko
Gate Studios, Co-Founder
We use viral.app's API to power creator profiles on UGC Tank. Users just enter a username to get top videos and stats. We're tracking 10K videos with a smooth experience, without social logins or any hassles. Highly recommend!
Jedcal
UGC Tank, Co-Founder
Your product is great! I've already told friends to check you guys out, and I will continue doing so for sure.
Noah Berg
Brainly, Director of Marketing
viral.app lets me identify viral UGC outliers and helps me scale my TikTok marketing the right way.
Jonathan Liu
Chief Yapper
We are running our creator community on top of viral.app. It helps us track the performance of all accounts and allows us to build custom automations on top.
Mino Lee
Creator
We are tracking close to 100k videos with viral.app. It's been super reliable and a big help in scaling our UGC program into one of the biggest in the world.
Matthew Gittleson
Jenni AI, Growth
I was looking for a reliable campaign tracking system that could help me calculate performance-based payouts, and viral.app absolutely nailed it.
Frank Chen
Roamy, Co-Founder
UGC creator payment questions
UGC creator payments are the payouts brands or agencies send to creators for campaign work. They can include fixed fees, CPM-based view pay, CPA rewards for installs or signups, milestone bonuses, caps, manual adjustments, and payment windows tied to campaign terms.
