UGC Campaign Management

UGC campaign management software

Plan campaigns, assign creators, monitor posting, report performance, and review payouts across TikTok, Reels, Shorts, and Facebook Reels.

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viral.app creator hub overview

Companies from startups to enterprise choose viral.app

Campaigns without the manual ops drag

Without viral.app

  • Creator rosters split across spreadsheets
  • Posting checks done platform by platform
  • Payout rules rebuilt from screenshots and exports

With viral.app

  • Campaigns, creators, and tracked content in one workspace
  • Performance data tied to each creator and campaign
  • CPM rates, bonuses, and payout windows calculated from live metrics

How it works

01

Build the campaign

Create the campaign, set the timing, add creators, and attach the accounts or videos you want to track.

02

Track creator execution

Monitor posting cadence, views, engagement, top videos, campaign progress, and creator output across every short-form channel.

03

Review payouts and reports

Use the same performance data for stakeholder updates, creator follow-up, CPM calculations, bonuses, and payout approval.

Everything teams need to run performance UGC campaigns

Campaign setup, posting checks, and creator control

Create every campaign in one place

Set up campaign periods, creator groups, payout logic, and tracking requirements without rebuilding the same tracker for every launch.

Assign creators with context

Keep creator assignments, campaign participation, tracked accounts, and performance history tied together in one operational view.

Track live campaign performance

See whether creators are posting, which videos are growing, and how the campaign is pacing before the final report is due.

Use flexible payout rules

Set the payout rules that belong to the campaign, then hand the detailed payment review to the payout workflow when the window closes.

Track the right posts

Use account tracking, video tracking, hashtag tracking, and AI-assisted tags to separate campaign content from unrelated posts.

Views for day-to-day campaign operations

UGC campaign management overview in viral.app

Operations and reporting for active creator campaigns

Creator-facing clarity

Invite creators into a shared workflow where campaign details, performance, and payment status are easier to understand.

Performance-first management

Use views, engagement, posting cadence, top videos, and payout metrics to decide who needs feedback, more budget, or a new brief.

Payout operations

Keep payout readiness visible during the campaign so finance is not rebuilding context after the final report.

Reports your team can reuse

Share campaign performance through dashboards, exports, Slack or Discord updates, API access, n8n, OpenClaw, and AI-agent workflows.

Competitor and market context

Track competitors and category accounts beside your campaign so briefs improve while the program is still running.

Security & Compliance

Keep campaign data private

Germany-hosted with strong data protection. Your creators, campaigns, payout records, and reports stay inside your organization.

Reliable enough for payout work

Campaign teams need the record to hold up when reports and payouts are reviewed. viral.app keeps data backed up and available when teams need it.

What others say

viral.app feels like the first serious solution for managing high-volume UGC campaigns.

Zack Hargett

Zack Hargett

Quizlet/Coconote, Co-Founder

viral.app has become core infrastructure for running organic marketing. It has helped us scale to over a billion organic views.

David Park

David Park

Jenni AI, Founder

viral.app has solved our biggest pain points. It's handling everything from global payouts to invoicing and tax accounting.

Julian Ivaldy

Julian Ivaldy

WhoLiked, Founder

We are running full-cycle campaigns for some of the UK's biggest D2C brands, and viral.app plays a key role in our tracking and client reporting.

Ashley Liddell

Ashley Liddell

Deviation, Co-Founder

Very well-designed platform that helps us scale our creator program efficiently.

Dominik Gebhard

Dominik Gebhard

StudyFlash, Co-Founder

viral.app's clear performance tracking and payment automation are game changers for scaling UGC without the headache.

David Djokovic

David Djokovic

Flashka, Co-Founder

We use viral.app for tracking and managing campaigns for all our customers. It has become the infrastructure backbone for scaling our agency.

Oliver Hale

Oliver Hale

Faircado, Chief Growth Officer

Our entire team is using viral.app for tracking, analytics, paying our creators, and also finding inspiration for the next content briefs.

Woundioun Sissoko

Woundioun Sissoko

Gate Studios, Co-Founder

We use viral.app's API to power creator profiles on UGC Tank. Users just enter a username to get top videos and stats. We're tracking 10K videos with a smooth experience, without social logins or any hassles. Highly recommend!

Jedcal

Jedcal

UGC Tank, Co-Founder

Your product is great! I've already told friends to check you guys out, and I will continue doing so for sure.

Noah Berg

Noah Berg

Brainly, Director of Marketing

viral.app lets me identify viral UGC outliers and helps me scale my TikTok marketing the right way.

Jonathan Liu

Jonathan Liu

Chief Yapper

We are running our creator community on top of viral.app. It helps us track the performance of all accounts and allows us to build custom automations on top.

Mino Lee

Mino Lee

Creator

We are tracking close to 100k videos with viral.app. It's been super reliable and a big help in scaling our UGC program into one of the biggest in the world.

Matthew Gittleson

Matthew Gittleson

Jenni AI, Growth

I was looking for a reliable campaign tracking system that could help me calculate performance-based payouts, and viral.app absolutely nailed it.

Frank Chen

Frank Chen

Roamy, Co-Founder

viral.app feels like the first serious solution for managing high-volume UGC campaigns.

Zack Hargett

Zack Hargett

Quizlet/Coconote, Co-Founder

viral.app has become core infrastructure for running organic marketing. It has helped us scale to over a billion organic views.

David Park

David Park

Jenni AI, Founder

viral.app has solved our biggest pain points. It's handling everything from global payouts to invoicing and tax accounting.

Julian Ivaldy

Julian Ivaldy

WhoLiked, Founder

We are running full-cycle campaigns for some of the UK's biggest D2C brands, and viral.app plays a key role in our tracking and client reporting.

Ashley Liddell

Ashley Liddell

Deviation, Co-Founder

Very well-designed platform that helps us scale our creator program efficiently.

Dominik Gebhard

Dominik Gebhard

StudyFlash, Co-Founder

viral.app's clear performance tracking and payment automation are game changers for scaling UGC without the headache.

David Djokovic

David Djokovic

Flashka, Co-Founder

We use viral.app for tracking and managing campaigns for all our customers. It has become the infrastructure backbone for scaling our agency.

Oliver Hale

Oliver Hale

Faircado, Chief Growth Officer

Our entire team is using viral.app for tracking, analytics, paying our creators, and also finding inspiration for the next content briefs.

Woundioun Sissoko

Woundioun Sissoko

Gate Studios, Co-Founder

We use viral.app's API to power creator profiles on UGC Tank. Users just enter a username to get top videos and stats. We're tracking 10K videos with a smooth experience, without social logins or any hassles. Highly recommend!

Jedcal

Jedcal

UGC Tank, Co-Founder

Your product is great! I've already told friends to check you guys out, and I will continue doing so for sure.

Noah Berg

Noah Berg

Brainly, Director of Marketing

viral.app lets me identify viral UGC outliers and helps me scale my TikTok marketing the right way.

Jonathan Liu

Jonathan Liu

Chief Yapper

We are running our creator community on top of viral.app. It helps us track the performance of all accounts and allows us to build custom automations on top.

Mino Lee

Mino Lee

Creator

We are tracking close to 100k videos with viral.app. It's been super reliable and a big help in scaling our UGC program into one of the biggest in the world.

Matthew Gittleson

Matthew Gittleson

Jenni AI, Growth

I was looking for a reliable campaign tracking system that could help me calculate performance-based payouts, and viral.app absolutely nailed it.

Frank Chen

Frank Chen

Roamy, Co-Founder

Plans that grow with your creator program

Learn more about billing & plan limits in our docs

UGC campaign management questions

UGC campaign management is the process of planning creator campaigns, assigning creators, tracking content, reviewing performance, reporting results, and handling creator payouts. For performance UGC teams, it also means connecting views and engagement to compensation rules.