Billo or viral.app? Buy ad videos by the piece, or pay your creators on views.

Mike SchneiderCo-Founder · November 8, 2026 · 11 min read

The short version: Billo sells ad videos by the piece: you buy a pack from $1,000, brief, pick a creator and get a finished, licensed file, from $99 a video. viral.app runs creators who keep posting: every post tracked, pay on the views it earns, payouts in 180+ countries, from $199 a month with a 14-day trial. Pick Billo if you need finished ad files at a fixed price per video; pick viral.app if you want creators posting every week and paid on results.

We make viral.app, so read this with that in mind. Every Billo fact below comes from Billo's own site, pricing page, help center, terms, blog and App Store listing, checked on November 8, 2026, with links at the end. Billo publishes its packs and starting price; the price of each video beyond that shows only in its app, so where it doesn't say something publicly, we write "Not public". Where its own pages disagree, we show both.

Are you a creator? This page is for brands. For paid UGC work in any country, join the Canvas UGC marketplace; if you're weighing the Billo Creator app, the questions at the end cover how it pays.

Buy a finished video, or pay a creator who keeps posting

Both tools find creators and put their videos in front of your buyers. The difference is what you pay for. On Billo you buy a video: a creator films it to your brief, you approve the file, and you run it as an ad. On viral.app you pay for posts: creators publish week after week, every post is tracked, and pay follows the views. Everything else on this page follows from that.

Billo's own guide to Canvas UGC draws the same line: traditional UGC is a flat fee per finished video, Canvas UGC is ongoing and often tied to performance, and it calls neither model strictly better, with the flat fee winning on predictability. Billo uses both. For its own marketing, it pays creators $30 for each post about Billo and up to $3,000 as the views grow, a month after posting.

Who Billo is great for

Billo has been making creator ads since 2019. It says 37,000+ brands trust it, and its about page counts 200,000+ videos delivered by January 2024. It fits best when:

It also runs the product shipping flow, captions and expert edits, extra hooks, crops, photos and raw footage, sells 30-day posts and partnership ad codes from its creators, and runs a managed service from $2,000 a month plus video costs. If you buy ad creative by the video, Billo is a sound choice. Clip also sells licensed videos by the piece, and Cohley sells a platform license, priced by content volume, to brands that sell physical products in the US and Canada. The rest of this page is about what changes when you want creators who keep posting.

What a month of videos costs

Billo prices by the video; viral.app by a plan plus what you pay creators. So the fair comparison is a month of videos. The chart uses Billo's lowest published price, $99 for a 15-second video from a regular creator, and the rate its biggest public pack works out to: $5,000 buys $5,700 of balance, about $87 a video. On the viral.app side it assumes Pro, with up to 15 creators paid $50 a video, views included, plus our 3% payout fee. $50 is the low end of the $50 to $100 per video that Billo's own rate guide gives for newer creators. Billo's $99 is its cheapest case: the order screen in its help center, shown above, prices a 30-second video at $139 with a regular creator and $189 with a Premium one, before the posting fee. Billo doesn't publish a full price list for longer videos and Premium creators, or the posting fees creators set, so they're left out.

The creator's rate decides it. On Pro, viral.app costs less than Billo's lowest price as long as what you pay a creator per video, views included, stays under about $77 at 10 videos a month and about $93 at 60; against the $5,000 pack rate, under about $65 and $81. Pay creators $99 a video and viral.app costs more: $2,238 for 20 videos against $1,980, because Billo's price already covers the creator, its platform and payment fees. On the other hand, the Billo lines leave out the posting fee each creator sets, while every viral.app video in the chart is posted and tracked.

Above Pro, viral.app Ultra is $399 a month ($279 yearly) for up to 100 creators and 5,000 tracked videos; Scale is $599 ($419 yearly) for unlimited creators and 20,000 videos. Every viral.app plan includes the API and MCP server, and yearly billing takes 30% off. On Billo, CreativeOps adds scripts, creator matching and analytics from $149 a month on its pricing page; its help center and launch post still list $300 a month for the first three months, then $500, and an Enterprise tier at $900. The managed service starts at $2,000 a month plus video costs.

Which one should you pick?

When the post is the product

On Billo, a creator's post is a 30-day add-on to a video you already bought. On viral.app the post is the product, so how it's counted is how the creator is paid. Four things that matter once you pay on views:

Every difference, row by row

Thirty rows in five groups, starting with what you buy. "Yes" means the product does it, "Partly" means it covers part of the job, and "Not public" means we couldn't find it on Billo's public pages.

• Plain fact
• Not public
• No
• Partly
• Yes

5 groups · 30 rows

Billo

viral.app

At a glance · one mark per row, in table order

Every difference between Billo and viral.app, by group

What you need	Billo	viral.app
01What you buy and how you payWhere the two differ most
What you pay for	Billo A finished video per order, charged upfront. The price depends on length, editing, creator tier and add-ons, from $99; a 30‑second video is $139 or $189 by creator tier.	viral.app A plan from $199 a month, plus what you agree with each creator and 3% on each payout.
Pay on views	BilloNo Not for brand orders. Billo lists three fixed prices: the video, a 30‑day posting fee and a partnership ads fee.	viral.appYes Base pay per video by platform, fixed salary, CPM tiers and milestone bonuses, with caps and view windows.
Price known before anyone films	BilloYes An estimate by creator tier before you invite, and payment when you approve the creator.	viral.appPartly Base pay is fixed; view pay moves with results, up to the cap you set. Test the deal on recent videos first.
Show 2 more rows in What you buy and how you pay · Funding and minimums · Refunds and trial Folded rows: Funding and minimums; Refunds and trial.
02Finding creatorsBillo ranks on ad results; viral.app ranks matches for each job and reaches any country
Creator network	BilloYes 5,000+ vetted creators by Billo's count, in Regular and Premium tiers.	viral.appYes Canvas UGC marketplace: post a job, creators apply with portfolio, accounts, languages and location. Newer than Billo's.
Countries and languages	BilloPartly Creators live in the US, Canada or the UK, per its site; its creator terms (Oct 1, 2026) also admit Australia. Videos come in English, Spanish, Portuguese or French, or silent.	viral.appYes Each job sets countries of residence and languages, and creators are paid in 180+ countries.
How you pick creators	BilloYes Creators apply or you invite them. Filters include demographics, lifestyle, hook rate and CTR; CreativeOps matches creators on ad results.	viral.appYes Creators apply, or you invite from AI Matches, ranked by best fit to your job.
Show 2 more rows in Finding creators · Creators you already work with · Scripts and briefs Folded rows: Creators you already work with; Scripts and briefs.
03Getting the videoBillo's strongest area
What you receive	BilloYes An approved video file, checked by Billo's quality team, yours to download and run.	viral.appPartly Posts, tracked once they're live. You can download any tracked video for 3 credits.
Turnaround	Billo Most videos arrive within a week of the creator getting your product, often in about 4 days, per its UGC ads FAQ; an older help article says 7 to 12 days. Editing adds 1 to 2 business days, each reshoot or edit request 2 to 5.	viral.app Creators post on the cadence in your deal, and numbers refresh every 12 or 8 hours by plan.
Review before it goes live	BilloYes Approve, or send up to 2 reshoot and 2 edit requests per piece of content.	viral.appNo Not built in. Posts are tracked once they're live.
Show 3 more rows in Getting the video · Editing, hooks and formats · Product shipping · Rights to the video Folded rows: Editing, hooks and formats; Product shipping; Rights to the video.
04Posting, tracking and adsWhere viral.app goes further
Creators post on their own accounts	BilloPartly An add-on: TikTok or Instagram, one per brief, live for 30 days, for a fee each creator sets.	viral.appYes Influencer jobs post on creators' own accounts; Canvas UGC jobs on brand-owned or ambassador accounts.
Views tracked	BilloPartly Its hub says it tracks results of the posts it ordered; creative analytics reads your connected Meta ads.	viral.appYes Every post on every tracked account, on TikTok, Instagram, YouTube, Facebook and Snapchat, plus on-demand refreshes on Ultra and up for 3 credits per video.
Accounts beyond your orders	BilloNot public Not described.	viral.appYes Any public account from a URL, competitors included, plus a viral video library updated several times a day.
Show 2 more rows in Posting, tracking and ads · Ad results per creator · Spark Ads and partnership ads Folded rows: Ad results per creator; Spark Ads and partnership ads.
05Paying creators, terms and teamDifferent models, different paperwork
Who pays the creator	Billo Billo, as your payment agent, out of the video price (terms 2). Brands can't pay or tip creators directly.	viral.app Our payout partner, as merchant of record, in its own name.
Fee on creator pay	Billo Built into the video price with software and transaction fees; Billo's share isn't public. On extra footage it adds 25% on top.	viral.app 3% on each payout, paid by you. None of it comes out of creator pay.
Taxes and paperwork	BilloPartly Its terms leave taxes and withholding to you, for your country and the creator's (6.8).	viral.appYes Merchant of record: invoices for you and in each creator's name, KYC, AML and sanctions checks, and DAC7 reporting.
Show 6 more rows in Paying creators, terms and team · Payout methods and timing · Who the creator contracts with · 4 more Folded rows: Payout methods and timing; Who the creator contracts with; Working with a creator outside the platform; Done-for-you service; API; Team seats.

Show all 30 rows

15 more rows in 5 groups, folded to keep the page short. Nothing is left out.

A month of posts from one creator, term by term

Here is the kind of deal a Canvas UGC program runs: one creator posting about five videos a week, with a base per video and pay that grows with views. This is the deal behind the $50 a video in the chart above.

The deal's terms, and whether Billo and viral.app can run each one

Deal term	Billo	viral.app
01$30 base pay for each posted video	Partly	Yes
02Posted on the creator's TikTok or Instagram	Partly	Yes
03$1 per 1,000 views	No	Yes
04$100 for each video past 100K views	No	Yes
05Run the best video as a Spark Ad on your own ad account	Yes	Yes

Partly: Billo sets each video's price itself, from $99, and posting on the creator's account is a 30‑day add-on with a fee each creator sets. No: Billo lists three fixed prices, the video, the posting fee and the ads fee, and none of them depends on views.

What the creator is owed

Example month

20 videos · base pay

$600

300,000 views in 30‑day windows

$300

1 video past 100K views

$100

Creator receives

$1,000

Your 3% payout fee

$30

20 videos on Billo, from

$1,980

Invoice and tax paperwork

handled

viral.app counts each video's views for 30 days after posting and shows this breakdown before you approve the payout. The Billo line is its lowest price per video, before any posting fee.

When a payout is approved, the creator gets one link and picks how to be paid. They don't need an account, and none of your 3% fee comes out of their pay.

A campaign, start to finish, in real screens

These are the actual viral.app screens, not illustrations. Under each step is what the same step looks like on Billo.

1. Full size, opens in a new tab
   1

   Find creators

   Post a job on the Canvas UGC marketplace and get matches ranked by best fit to your job. Or add creators you already work with by URL.

   In Billo

   Write a brief; creators from its network apply, or you invite them, filtered by demographics, hook rate and CTR.

2. Full size, opens in a new tab
   2

   Write the deal

   Put the agreed terms in the campaign: base pay per video by platform, CPM tiers, bonuses and caps.

   In Billo

   Billo prices each video by length, editing and creator tier; posting and ad fees are set by each creator.

3. Full size, opens in a new tab
   3

   Track every post

   Every creator's account and post across TikTok, Reels, Shorts, Facebook and Snapchat lands in one dashboard.

   In Billo

   Ordered posts stay up for 30 days; creative analytics reads the Meta ads you run with Billo videos.

4. Full size, opens in a new tab
   4

   Approve and pay

   Check each calculated payout, adjust it if needed, then pay up to 50 creators at once.

   In Billo

   You approve the file; Billo pays the creator through Stripe or PayPal, out of the video price.

Where each one is better

What teams running creator programs say

Running both, or moving creators over

You don't have to pick one for everything. Billo is built to deliver ad files; viral.app to run creators who post. Some teams order finished edits on Billo and run their posting creators in viral.app. Two things to check before you move anyone: Billo's terms bar hiring or paying a creator you met there outside Billo for 12 months after your last order or message (section 16), and Pack balances expire 12 months after purchase, with a 25% fee on refunds after 30 days. Creators you found yourself can start in viral.app today.

Questions about Billo

Other Billo alternatives