Coming soon
The Meta Ads integration is not available yet. This page describes what it will do so you can plan for it. Contact support if you want to know when it launches.
Meta Ads integration
Coming soon: the paid and organic view split and in-app boosting for Instagram and Facebook.
The Meta Ads integration will do for Instagram Reels and Facebook Reels what the TikTok Spark Ads integration does for TikTok. Once your Meta ad account is connected:
- Boosted Instagram and Facebook videos show organic and paid views separately across analytics.
- View-based campaign payouts count organic views only.
- Every boosted post appears in one list with its spend, status, and performance.
- You can boost a creator's video from inside viral.app.
Until then, Instagram and Facebook videos report their public view counts as they do today, and campaign payouts use those counts.