Companies from startups to enterprise choose viral.app
With Archive
Strong UGC capture and listening
AI creator and content discovery
Demo-first pricing
Best for finding content already posted
Payout-rule workflow less public
With viral.app
Creator tracking and campaign analytics
Canvas UGC marketplace: post jobs, creators apply
Flexible campaign management
Powerful payout rules
API, agent, and chat workflows
Payouts and invoices on autopilot
Archive captures UGC and social mentions. viral.app runs the campaign.
Archive is strong at capturing brand mentions, discovering creators, tracking content performance, and turning community UGC into usable assets. Its public story includes AI creator search, Radar, super search, campaign reporting, and shoppable UGC.
viral.app is stronger when the work is not only capturing content, but operating the performance UGC program: creators, campaigns, payout rules, invoices, alerts, API workflows, and reports.
Where teams feel it
The real problem starts after the first creator says yes
Finding every mention is valuable. Performance UGC teams also need to know which creators are in the program, what they are owed, and how each post ties back to campaign goals.
That work gets brittle in a spreadsheet because the data has to move between people:
Growth wants to know which hooks, creators, and formats are worth scaling.
Creator ops needs a clean view of who posted and who needs follow-up.
Finance needs payout numbers that are not rebuilt from screenshots.
Leadership wants a campaign report without asking five people for context.
Creator roster
Track creators as campaign participants, rather than sourcing-list names.
Campaign analytics
Read short-form performance in the same workspace where campaign decisions happen.
Payout logic
Turn performance terms into payout records your team can review later.
Core comparison
The feature difference that matters
Most comparison pages try to win every row. This one is simpler: Archive is a capture and activation layer. viral.app is the operating layer for managed performance UGC.
Feature
Analytics
Included
Included
Included
Not included
Included
Included
Included
Included
Included
Included
Included
Available with caveats
Included
Not included
Creator Hub
Included
Available with caveats
Included
Included
Included
Not included
Included
Not included
Included
Available with caveats
Monitoring & Reporting
Included
Not included
Included
Available with caveats
Included
Available with caveats
Included
Available with caveats
Included
Available with caveats
Included
Available with caveats
Content Library
Included
Included
Included
Available with caveats
Security & Compliance
Included
Not included
Included
Available with caveats
Included
Available with caveats
Included
Available with caveats
Included
Available with caveats
Choose Archive if...
Choose Archive if your biggest gap is detecting, collecting, searching, and repurposing UGC that customers and creators already post.
If that is the only job, Archive belongs in the conversation. You may not need a dedicated performance UGC operating system yet.
Choose viral.app if...
Choose viral.app if your team needs to run creators proactively, track campaign performance, and automate payout operations. The discovery direction differs too: Archive finds creators who already posted about you, while viral.app's marketplace reaches the ones you have not met yet: post a job and they apply with full profiles.
That is the point where analytics, creator management, payout math, and reporting need to live together. The workflow needs memory.
Best fit
UGC ops
Creator tracking, approvals, payouts, reporting, and analytics in one workspace.
Organic views tracked
1B+
Tracked across creator programs run through viral.app.
Creator payouts
$5M+
Processed across performance-based creator programs.
Satisfaction guarantee
100%
Satisfaction guarantee included for teams switching to viral.app.
A useful buying test
If the next action after seeing a winning creator post still happens in Slack, Sheets, or a separate payout tracker, viral.app is probably the stronger fit.
Pricing comparison
Archive pricing vs. viral.app pricing
Archive is powerful for capture and discovery, while viral.app is easier to evaluate as the operating layer for payouts and performance programs.
Archive Growth Plan
Custom
For teams evaluating Archive as a UGC capture and social listening platform.
Public pricing routes to demo. Help-center materials describe credit-based Startup, Growth, Enterprise, and Agency plans.
What customers say after switching to a campaign OS
These are real viral.app customer quotes from teams running creator programs, agency workflows, and performance UGC at scale.
"viral.app has become core infrastructure for running organic marketing. It has helped us scale to
over a billion organic views."
David ParkJenni AI Founder
"viral.app feels like the first serious solution for managing high-volume UGC campaigns."
Zack HargettQuizlet/Coconote Co-Founder
"viral.app has solved our biggest pain points. It's handling everything from global payouts to
invoicing and tax accounting."
Julian IvaldyWhoLiked Founder
$120 migration gift
We handle the switch
Switching tools should not mean rebuilding account lists, tracking rules, and onboarding notes by hand. viral.app gives teams a white-glove migration path, a personalized onboarding call, a 7-day free trial, and a satisfaction guarantee before the switch becomes permanent.
One more thing: how we handle your data
Private campaign data stays private
Your data is not sold, reused, or shared in any way. With viral.app, all your tracked accounts, tracked videos, creators, and campaign data stay private.
viral.app keeps customer environments separated. Your tracked accounts, videos, creator rosters, payout rules, prompts, search queries, and campaign data are not used to generate results, insights, or AI content for another customer.
We also do not sell your private campaign data. The boring version is the right version here: your workspace data is used to provide the product, support the workflows you asked us to run, and meet legal or payment obligations. For the full policy language, read the viral.app privacy policy.
Frequently Asked Questions
Archive is best understood as a UGC capture and social listening platform. viral.app is built for operating performance UGC campaigns with creator tracking, campaign analytics, payout rules, team workflows, and reporting.
