Modash or viral.app? Search for influencers, or pay creators on the views they get.

Mike SchneiderCo-Founder · October 2, 2026 · 12 min read

The short version: pick Modash if you search for influencers by their audience, pitch them by email and pay them with gifts, fixed fees or Shopify commissions. Pick viral.app if creators apply to your job and you pay them on the views they get, with their posts tracked on five platforms and a lower bill once creators are paid through the tool.

We make viral.app, so read this with that in mind. Every Modash fact below comes from Modash's own site, pricing page, help center, terms and blog, checked on October 2, 2026, with links at the end. Where Modash doesn't say something, we write "Not public". Where its own pages disagree, we show both.

Creators: Modash lists public profiles automatically, so there's nothing to join. Creators can join the Canvas UGC marketplace from any country.

Search for influencers, or have creators apply

Search is the center of Modash: every public Instagram, TikTok and YouTube profile with 1,000+ followers, with audience data, fake-follower rates and past brand deals, so you can vet a creator before the first email. Around it sit a CRM, email outreach, campaign tracking, payments and Shopify affiliates. Its own FAQ is clear about what it isn't: not an agency, and not a marketplace where creators browse and apply.

viral.app starts at the other end. You post a job, creators apply, and AI Matches ranks the creators who best fit it. Once they post, their videos are tracked and pay follows the views. So the question that decides it is where your creators come from and what you pay them for.

Who Modash is great for

Modash is a strong tool, and for many influencer programs it's the better one. It fits best when:

It also tracks and downloads Instagram Stories and long YouTube videos, flags missing ad disclosures, lets creators turn on automatic invoicing, and comes with 24/7 chat, a success manager on every plan and a 14-day trial without a card. If that's your program, Modash is a sound choice. If the creators you want already post about you, Archive finds those posts instead, and partnrUP, formerly Bounty, hands recruiting and outreach to AI agents. The rest of this page is about creators paid on views.

What each costs for your program

Modash meters the creators you track and how much you search (opened profiles and email unlocks), and only Performance and Enterprise list Payments. viral.app meters the creators you run in Creator Hub and the videos you track, and every plan pays creators. The chart uses monthly billing; yearly billing takes $100 a month off Modash and about 20% off viral.app. There's no cost calculator on this page: ours can't model Modash's yearly fee-free allowance and would overstate its cost, so the chart and fee table below do the math.

If creators are paid through the tool, viral.app costs less at every size: $99 against $599 for up to 10 creators, $299 against $599 for 50, and $499 against Modash Enterprise for 500. If you only need posts tracked, viral.app Pro at $99 ($79 yearly) tracks any public account by URL, up to 1,000 videos at once. Run creators in campaigns but pay them outside both tools, and Modash Essentials costs less on yearly billing from 11 up to 100 creators: $199 a month, against $239 on Ultra up to 50 and $399 on Scale up to 100. Up to 10 creators, viral.app Pro at $79 is cheaper.

Then the fee on creator pay. On Performance billed yearly, Modash charges nothing on the first $10,000 a year of payouts and commissions combined, then 5% above it. viral.app charges 3% on every payout, paid by you.

Below about $2,080 a month in creator pay, Modash's fee is lower. Above that, ours is lower, and the gap grows with the budget. With creators paid through the tool, and assuming Payments needs Performance, plan plus fee still favors viral.app at every size we checked: with 50 creators and $10,000 a month in pay, billed yearly, viral.app Ultra comes to $539 a month and Modash Performance to $957.

One gap in Modash's pages: its plan cards list Payments only on Performance and Enterprise, while its pricing and affiliate FAQs say every plan has a yearly fee-free allowance with 5% above it. They give the allowance only for Performance billed yearly ($10,000) and Enterprise ($100,000). Ask what yours is on Essentials or monthly billing before you sign.

Above these, Modash Enterprise starts at $14,700 a year for more than 250 creators, with 0% on the first $100,000 of payouts a year. Its APIs are priced separately from every platform plan. viral.app starts at Pro, $99 a month for 10 creators, and has a custom Enterprise plan with syncs up to every hour.

Which one should you pick?

Who pays what, and who does the paperwork

Both tools pay creators in 180+ countries and take the invoicing off your hands. They differ in who contracts with the creator and who pays the fee. Each column quotes that company's own marketing pages and terms.

Modash pays by bank transfer in 36 local currencies, in 1 to 3 business days. viral.app pays by bank, PayPal, Venmo, USDC or EURC, in EUR, GBP, CHF or USD, and creators need no account. Neither takes a cut of creator pay; banks or payment methods can still charge creators a fee. On Modash, Payments is switched on by its team on request (terms 3.1), and affiliate programs need Performance on yearly billing, a connected Shopify store and Payments enabled.

Every difference, row by row

Thirty-four rows in five groups, starting with how you find creators. "Yes" means the product does it, "Partly" means it covers part of the job, and "Not public" means we couldn't find it on Modash's public pages.

• Plain fact
• Not public
• No
• Partly
• Yes

5 groups · 34 rows

Modash

viral.app

At a glance · one mark per row, in table order

Every difference between Modash and viral.app, by group

What you need	Modash	viral.app
01Finding creatorsModash's strongest area; viral.app has creators apply instead
Search a creator database	ModashYes Every public Instagram, TikTok and YouTube profile with 1,000+ followers, searchable with AI, an image or 37 filters. Its homepage and help center say 350M+, its discovery and pricing pages 380M+, its API help article 250M+.	viral.appPartly Matches for each live job on the Canvas UGC marketplace, ranked by fit. No open database search.
Creators who apply to you	ModashNo Its homepage FAQ says Modash is not a marketplace: creators don't browse and apply.	viral.appYes Post a job; creators apply with portfolio, accounts, languages and location. Applicants are unlimited.
Audience data and fake followers	ModashYes Followers' age, gender, location, language and interests, plus a fake-follower rate, refreshed monthly.	viral.appPartly Views by country per account and video. No audience demographics or fake-follower score.
Show 3 more rows in Finding creators · Past brand collaborations · Outreach · Fans and customers who create Folded rows: Past brand collaborations; Outreach; Fans and customers who create.
02Paying creatorsModash pays fixed fees and commissions; viral.app pays on views
Pay calculated from views	ModashNo Not among its payment types. Reports show views and CPM, so a view-based amount is worked out by hand and sent as a fixed fee.	viral.appYes Base pay per video by platform, CPM tiers and milestone bonuses, with caps and how many days views count.
Affiliate commissions on sales	ModashYes Shopify only, on Performance billed yearly or Enterprise: percentage or fixed per order, tiers, new vs returning customers, hold periods of 7 to 365 days.	viral.appNo Not offered.
Fee on creator pay	Modash Every plan has a yearly fee-free allowance, then 5% above it: $10,000 on Performance billed yearly, $100,000 on Enterprise (then by tier). The allowance on Essentials and monthly billing isn't published.	viral.app 3% on each payout, paid by you. None of it comes out of creator pay.
Show 5 more rows in Paying creators · Test a deal before launch · Invoices and tax · 3 more Folded rows: Test a deal before launch; Invoices and tax; How creators claim; Currencies and methods; Timing and approval.
03Tracking postsModash covers more formats; viral.app more platforms and accounts
Platforms	ModashPartly Instagram, TikTok and YouTube. No Facebook or Snapchat.	viral.appYes TikTok, Instagram, YouTube, Facebook and Snapchat.
Formats	ModashYes Posts, Reels, videos and Stories, long-form YouTube included. No TikTok Stories.	viral.appPartly Instagram Reels, TikTok videos and photo carousels, YouTube Shorts, Facebook Reels and Snapchat Spotlight. No Stories, Instagram feed posts or long YouTube videos.
How many creators or accounts	Modash 100, 250 or custom tracked creators at once, shared across active campaigns. A creator's profiles on the other two platforms come free.	viral.app Any public account by URL; each account's videos count toward 1,000, 5,000 or 20,000 tracked videos by plan.
Show 8 more rows in Tracking posts · Which posts are picked up · Refresh · 6 more Folded rows: Which posts are picked up; Refresh; Instagram views on reels shared to Facebook; Sales per creator; Competitor tracking; Alerts; Download creator content; Exports and reports.
04Shopify, ads and AI
Product gifting	ModashYes Gift links from your Shopify store, with eligible products, a budget cap and an expiry; order status tracked.	viral.appNo Not offered.
Launch Spark Ads and partnership ads	ModashNot public Not described on its pages.	viral.appYes Create Ad from any tracked post: Spark Ads on TikTok, partnership ads on Instagram and Facebook, on your own ad accounts, without opening Ads Manager.
AI in the app	ModashPartly AI and image search to find creators. Its alternatives guide says Modash has no built-in AI agents.	viral.appYes Copilot answers analytics questions and builds campaigns and briefs, with your approval.
API and MCP	ModashYes Creator-data APIs on their own plan: Discovery from $16,200 a year, Raw from $10,000, with an MCP server for agents. Free test credits; unused Discovery credits roll over. No monthly option.	viral.appYes API and MCP server for your workspace, included on Ultra and Scale.
05Plans, team and terms
Team seats and roles	Modash 2 on Essentials, 5 on Performance, more on Enterprise. One owner; everyone else is a teammate.	viral.app 1 on Pro, 10 on Ultra, 20 on Scale, then $15 each. Scoped roles, including view-only.
Trial and cancelling	Modash 14‑day trial, no card. Yearly plans renew unless cancelled 60 days before the term ends (terms 7.6); fees aren't refunded (7.3).	viral.app 7‑day free trial on Pro and Ultra.
Switching and onboarding	Modash Free migration in under a week, overlapping fees from your old contract covered. Two months of onboarding, a success manager and 24/7 chat.	viral.app Account migration done for you and a personalized onboarding call.
Show 2 more rows in Plans, team and terms · Who is in the creator pool · Where data is hosted Folded rows: Who is in the creator pool; Where data is hosted.

Show all 34 rows

18 more rows in 4 groups, folded to keep the page short. Nothing is left out.

The same view-based deal in both tools

On Modash you pay a creator by typing a fixed amount into a payment, with the contract attached. On viral.app the campaign holds the pay rules and works out the amount. Here are both screens.

One creator, about five videos a week: $30 a video plus pay on views. The last row is the reverse: Modash pays Shopify commissions, viral.app can't.

The deal's terms, and whether Modash and viral.app can run each one

Deal term	Modash	viral.app
01$30 base pay for each posted video	Partly	Yes
02$1 per 1,000 views	No	Yes
03$100 for each video past 100K views	Partly	Yes
04Views count for 30 days after posting	Not public	Yes
0510% commission on Shopify sales from their code	Yes	No

Partly: on Modash, base pay and bonuses are fixed-fee payments you type in by hand, with the contract attached. No: views aren't an input to its payments, so pay per 1,000 views is worked out outside Modash. Not public: its pages don't describe a view window for pay. The commission row is the reverse: viral.app doesn't run affiliate programs.

What the creator is owed

Example month

20 videos · base pay

$600

300,000 views in 30‑day windows

$300

1 video past 100K views

$100

Creator receives

$1,000

Your 3% payout fee

$30

On Modash: one $1,000 fixed fee, summed by hand

manual

Invoice and tax paperwork

handled

viral.app counts each video's views for 30 days after posting and shows this breakdown before you approve the payout. On Modash the views are in the campaign report, and the sum is yours to do.

When a payout is approved, the creator gets one link and picks how to be paid. They don't need an account, and none of your 3% fee comes out of their pay.

A campaign, start to finish, in real screens

These are viral.app's real screens. Under each step is what the same step looks like on Modash.

1. Full size, opens in a new tab
   1

   Find creators

   Post a job on the Canvas UGC marketplace and invite the creators AI Matches ranks as the best fit. Or add creators you already work with by URL.

   In Modash

   Search the database with AI or filters, vet the audience, unlock emails and send a sequence from Gmail or Outlook.

2. Full size, opens in a new tab
   2

   Write the deal

   Put the agreed terms in the campaign: base pay per video by platform, CPM tiers, bonuses and caps.

   In Modash

   Attach the contract, add the creator's rate, and assign a commission tier and a Shopify discount code or link.

3. Full size, opens in a new tab
   3

   Track their posts

   Each creator's accounts and latest posts across TikTok, Reels, Shorts, Facebook and Snapchat land in one dashboard.

   In Modash

   Everything creators post on Instagram, TikTok and YouTube during the campaign window, Stories included, refreshed about every 12 hours.

4. Full size, opens in a new tab
   4

   Approve and pay

   Check each calculated payout, adjust it if needed, then pay up to 50 creators at once.

   In Modash

   Create a fixed-fee payment; the creator signs up once, uploads an invoice or uses automatic invoicing, and Modash pays their bank in 1 to 3 business days.

Where each one is better

What teams running creator programs say

Running both, or moving over

You don't have to pick one for everything. Modash is built to find influencers and run Shopify programs; viral.app to run creators paid on views. Some teams search and vet in Modash and run the creators they pay on views in viral.app, where any public account is tracked from its URL.

Before you move fully: yearly Modash plans renew unless you cancel 60 days before the term ends (terms 7.6), fees aren't refunded (7.3), and your data is deleted 90 days after you cancel, so export first. Its terms also limit the data Modash shows you to informational purposes (9.1) and ask you to delete data you received from it when the agreement ends (12.4), so check what that covers before you carry contact lists over.

Questions about Modash

Other Modash alternatives

Want another influencer database rather than a different model? Modash's own guide weighs it against GRIN, Upfluence, CreatorIQ, Aspire, HypeAuditor, Influencity, Shopify Collabs and Traackr; we haven't compared those with viral.app. These are the tools we have compared that come closest: