partnrUP or viral.app? Let AI agents recruit influencers, or pay creators on the views they get.

Mike SchneiderCo-Founder · October 2, 2026 · 13 min read

The short version: pick partnrUP if you want AI agents to find and invite influencers for gifting, paid posts and affiliate deals on Instagram and TikTok, approve every post before it goes live, and reuse the videos on Amazon and retail pages. Pick viral.app if creators post every week and you pay them on the views they get, with every post tracked on five platforms, a 3% fee instead of 10 to 20%, and nothing taken from creator pay.

Searching for Bounty? It's the same company under a new name. gen.video bought the Bounty Shopify app in 2024 and launched partnrUP, and bounty.co now says only that Bounty is now partnrUP.

We make viral.app, so read this with that in mind. Every partnrUP fact below comes from partnrUP's own site, pricing pages, terms, influencer agreement, blog, press releases and Shopify App Store listing, checked on October 2, 2026, with links at the end. Where partnrUP doesn't say something, we write "Not public". Where its own pages disagree, we show both.

Are you a creator? This page is for brands. partnrUP's creator network is called Creator Opportunity; the questions at the end cover its fees and payouts. For paid UGC work in any country, join the Canvas UGC marketplace.

Bounty is now partnrUP

Bounty started in 2021 as a Shopify app that gave customers and creators cash back for posting about a brand on TikTok and Instagram. In September 2024 gen.video, a Boston influencer marketing company, bought it and launched partnrUP. Today it's one product, run by Expo Communications, Inc.:

• bounty.co shows a single notice, "Bounty is now partnrUP", and links creators to Creator Opportunity, partnrUP's creator network.
• gen.video and lionize.ai redirect to partnrup.ai, and partnrUP's terms still list bounty.co and gen.video among its sites.
• The Bounty Shopify app lives on as partnrUP: Loyalty & Gifting. Its four reviews, all from 2023, still name Bounty. The old Bounty listing and help center are gone.

None of Bounty's old reward rules are published anymore. What brands buy now is an AI influencer marketing platform, priced by plan plus a fee on creator pay, and an agency that can run it for them. The rest of this page compares that product.

AI agents that recruit, or creators who apply

Both tools get creators posting about your product. The difference is how they find them and what they pay them for. On partnrUP, AI agents named Kyle and Lilly search Instagram and TikTok for creators who match your brief, vet them and email them invites; the ones who accept sign partnrUP's influencer agreement, submit content for your approval, and get a fixed fee, a gift or a commission. On viral.app you post a job, creators apply, and you pay them on the views their posts get.

partnrUP's pricing table shows which plan gets which agent, and the fee on each.

Who partnrUP is great for

partnrUP's case studies come from consumer brands such as Boon, AliveCor, Lenovo and Jimmy Dean, and its press releases name Dole and Red's All Natural as customers. It fits best when:

It also has a free plan, AI-written briefs, contracts and SMS messaging on every plan, and an agency team for brands that want it all done for them, including white-label workspaces for agencies. If you'd rather search and email influencers yourself, Modash is built around that. If your customers already post about you, Archive finds those posts, and Social Tip rewards shoppers for posting, the model Bounty started with. The rest of this page is about creators paid on views.

What partnrUP costs, fees included

partnrUP charges in two places: a monthly plan, and a percentage of what you pay creators through it. Creators on its free membership pay a second fee out of their own pay. Here is the full list, next to ours.

partnrUP's own pages don't agree on all of this. The pricing page in its menu calls the percentage an AI coordination fee. An older pricing page that's still online (Starter $0, Lite $99, Pro $299) and its CreatorIQ pricing post call it a creator payout processing fee, charged only when a creator is paid through the platform, at 20%, 15% or 10%. Its pricing table leaves gifting out of Free and Pro, while its FAQ says gifting is built in. And its Shopify app charges per post, while its Shopify Customer UGC page sells monthly plans. Ask which applies before you sign.

Around these: partnrUP Growth is $699 a month with the same 10% fee, 5 active campaigns, double the recruiting volume, gifting campaigns and priority support. Scale is custom, done for you by a dedicated team, with 3+ brand workspaces and a fee of 0 to 10%. viral.app Scale is $499 a month ($399 yearly) for 500 active creators, 20,000 tracked videos, 3 live jobs and 20 seats, with a custom Enterprise plan above it.

Which one should you pick?

Every difference, row by row

Thirty-six rows in five groups, starting with how creators get paid. "Yes" means the product does it, "Partly" means it covers part of the job, and "Not public" means we couldn't find it on partnrUP's public pages.

• Plain fact
• Not public
• No
• Partly
• Yes

5 groups · 36 rows

partnrUP

viral.app

At a glance · one mark per row, in table order

Every difference between partnrUP and viral.app, by group

What you need	partnrUP	viral.app
01Paying creators and feesWhere the two differ most
Fee on creator pay, your side	partnrUP 20% on Free, 10% on Pro and Growth, 0 to 10% on Scale, called an AI coordination fee. An older pricing page and its CreatorIQ pricing post call it a creator payout processing fee (20%, 15% or 10%), charged when a creator is paid through the platform.	viral.app 3% on each payout, paid by you. None of it comes out of creator pay.
Pay calculated from views	partnrUPNot public Not described. Its pages cover fixed fees, gifts and affiliate commissions; the view-based incentives announced with the Bounty purchase in 2024 aren't on them.	viral.appYes Base pay per video by platform, CPM tiers and milestone bonuses, with caps and how many days views count.
Affiliate commissions on sales	partnrUPYes Affiliate tracking and commission campaigns. Since Oct 1, 2026 an add-on pays commissions through CJ, Rakuten and impact.com, alone or on top of a fee.	viral.appNo Not offered.
Show 6 more rows in Paying creators and fees · What creators pay · Test a deal before launch · 4 more Folded rows: What creators pay; Test a deal before launch; How and when creators are paid; Invoices and tax; Who the creator contracts with; Countries and payout methods.
02Finding creatorspartnrUP's strongest area
AI search for new creators	partnrUPYes Kyle searches live Instagram and TikTok data for creators who fit your brief; Kyle's own page adds YouTube. On Pro and up.	viral.appPartly Matches for each live job on the Canvas UGC marketplace, ranked by fit. No open search of social platforms.
Outreach	partnrUPYes Lilly vets creators and emails personalized invites and follow-ups, with opens and replies tracked. Pro and up; Free has manual invites only.	viral.appPartly No cold email. Invite matched creators to apply, 10, 25 or 50 a day by plan.
Creators you already work with	partnrUPPartly Invite them or send a campaign link to bring them into the platform.	viral.appYes Tracked from a URL without signing up, paid through us or by you, and never shown to other brands.
Show 4 more rows in Finding creators · Creators who apply to you · Audience data · 2 more Folded rows: Creators who apply to you; Audience data; Briefs; Contracts and messaging.
03Content, gifting and commerceBuilt for product brands
Review before it posts	partnrUPYes Require pre-approval, set guidelines, review drafts and ask for revisions. Payment waits until a flagged issue is fixed or you approve.	viral.appNo Not built in. Posts are tracked once they're live.
Product gifting	partnrUPYes Gifting campaigns with shipping details and delivery tracking. Its pricing table includes them on Growth and Scale only; its FAQ says gifting is built in.	viral.appNo Not offered.
Launch creator videos as ads	partnrUPNot public Its usage rights cover paid media; launching Spark Ads or partnership ads isn't described.	viral.appYes Create Ad from any tracked post: Spark Ads on TikTok, partnership ads on Instagram and Facebook, on your own ad accounts, with paid views kept out of creator pay.
Show 4 more rows in Content, gifting and commerce · Rights to the content · Shopify customers who post · 2 more Folded rows: Rights to the content; Shopify customers who post; Amazon and retail pages; Done-for-you service.
04Tracking and reportingWhere viral.app goes further
Platforms	partnrUPPartly Instagram and TikTok on its discovery page and Shopify app; Kyle's page adds YouTube. Facebook and Snapchat aren't named.	viral.appYes TikTok, Instagram, YouTube, Facebook and Snapchat.
What gets tracked	partnrUPPartly Posts in its own campaigns: engagement, impressions, clicks and conversions by post, creator and campaign, with benchmarks and exportable reports.	viral.appYes Every post on every tracked account, plus on-demand refreshes for 3 credits per video.
Sales and revenue	partnrUPYes Clicks and conversions per creator, affiliate links, and retail traffic on its add-on.	viral.appPartly App revenue, trials and subscribers from RevenueCat per project, next to views. No sales per creator.
Show 3 more rows in Tracking and reporting · Accounts beyond your campaigns · How often numbers refresh · Alerts Folded rows: Accounts beyond your campaigns; How often numbers refresh; Alerts.
05Plans, team and data
Free plan or trial	partnrUP Free: 1 campaign and 10 creators a month, its marketplace, manual invites and a 20% fee. No card needed.	viral.app 7‑day free trial on Pro and Ultra; plans from $99 a month.
Billing and cancelling	partnrUP Monthly prices only, paid in advance. Plans renew by the month unless cancelled 30 days before the term ends (terms 6.1); prices can change with 30 days' notice (5.3).	viral.app Monthly or yearly. Cancel any time, effective at the end of the billing period; fees already paid aren't refunded.
Team seats and roles	partnrUP Not on its pricing page. An older pricing page lists 5 users on its free tier, its CreatorIQ pricing post unlimited users on Pro; custom roles for enterprise teams.	viral.app 1 on Pro, 10 on Ultra, 20 on Scale, then $15 each. Scoped roles, including view-only.
Show 4 more rows in Plans, team and data · Support · In-app AI · 2 more Folded rows: Support; In-app AI; API and MCP; Your data.

Show all 36 rows

21 more rows in 5 groups, folded to keep the page short. Nothing is left out.

What each one costs for your program

Set your team, your creators, your campaigns and what you pay creators each month. The calculator picks the cheapest plan on each side, fees included. partnrUP publishes monthly prices only, so yearly billing moves only the viral.app side. It counts partnrUP's fee at 20% on Free and 10% on Pro, and leaves out Growth (same fee, more campaigns, $699) and the custom Scale plan. partnrUP counts active campaigns a month and viral.app live job posts. partnrUP doesn't price seats on its pricing page and publishes no tracking limit, so seats show as not public and video volume only moves the viral.app plan. viral.app's 3% is charged on your side, none of it comes out of creator pay, and every payout comes with its invoices. Creator pay itself is the same with either tool and not in the totals.

For one person with up to 10 creators and one campaign, partnrUP Free costs less than viral.app Pro until creator pay passes about $580 a month (about $460 on yearly billing), where its 20% fee overtakes our $99 plan. Free has no AI recruiting, though. From 11 to 50 creators, partnrUP needs Pro at $299 plus 10% and viral.app Ultra at $299 plus 3%, so viral.app costs less at any budget. Past 50 creators, or with 3 live jobs, viral.app needs Scale at $499, and partnrUP Pro is cheaper until creator pay passes about $2,860 a month (about $1,430 on yearly billing).

The fee also lands on creators. At $5,000 a month in creator pay, partnrUP adds $500 to $1,000 on your side, and creators on its free Basic membership give up $750 of their pay, so they receive $4,250. On viral.app you pay $150 and they receive the full $5,000.

The same deal in both tools

Here is the kind of deal a Canvas UGC program runs: one creator posting about five videos a week, with a base per video and pay that grows with views. partnrUP's pages describe a fee for the brief's deliverables, gifts and commissions, so the view part has no published rule to run on there. The last two rows are the reverse.

The deal's terms, and whether partnrUP and viral.app can run each one

Deal term	partnrUP	viral.app
01$30 base pay for each posted video	Yes	Yes
02$1 per 1,000 views	Not public	Yes
03$100 for each video past 100K views	Not public	Yes
04Views count for 30 days after posting	Not public	Yes
05You approve each video before it posts	Yes	No
06Product shipped to the creator first	Yes	No

Not public: partnrUP's pages don't describe pay calculated from views, bonuses at view milestones or a view window. No for viral.app: there is no draft review before posting and no gifting.

What the creator is owed

Example month

20 videos · base pay

$600

300,000 views in 30‑day windows

$300

1 video past 100K views

$100

Creator receives

$1,000

Your 3% payout fee

$30

partnrUP's 10% fee on Pro, same pay

$100

A Basic creator on partnrUP keeps

$850

Invoice and tax paperwork

handled

viral.app counts each video's views for 30 days after posting and shows this breakdown before you approve the payout. The partnrUP lines apply its Pro fee and its 15% Basic creator fee to the same $1,000, before the plan itself.

When a payout is approved, the creator gets one link and picks how to be paid. They don't need an account, and none of your 3% fee comes out of their pay.

A campaign, start to finish, in real screens

These are viral.app's real screens. Under each step is what the same step looks like on partnrUP.

1. Full size, opens in a new tab
   1

   Find creators

   Post a job on the Canvas UGC marketplace and invite the creators AI Matches ranks as the best fit. Or add creators you already work with by URL.

   In partnrUP

   Describe the creators you want; Kyle finds them on Instagram and TikTok and Lilly vets them and emails invites, on Pro and up.

2. Full size, opens in a new tab
   2

   Write the deal

   Put the agreed terms in the campaign: base pay per video by platform, CPM tiers, bonuses and caps.

   In partnrUP

   Rachel drafts the brief with deliverables, deadlines and compensation; accepted creators sign partnrUP's contract in the platform.

3. Full size, opens in a new tab
   3

   Track their posts

   Each creator's accounts and latest posts across TikTok, Reels, Shorts, Facebook and Snapchat land in one dashboard.

   In partnrUP

   Review drafts and ask for revisions before posting, then follow engagement, impressions, clicks and conversions per post and creator.

4. Full size, opens in a new tab
   4

   Approve and pay

   Check each calculated payout, adjust it if needed, then pay up to 50 creators at once.

   In partnrUP

   Once the content is approved, partnrUP pays the creator by PayPal, within 5 to 6 business days per its FAQ, and issues W-9s.

Where each one is better

What teams running creator programs say

Running both, or moving over

You don't have to pick one for everything. partnrUP is built to recruit influencers and run gifting, approvals and retail placements; viral.app to run creators who post every week and get paid on views. Some teams recruit and gift on partnrUP and track the accounts those creators post from in viral.app, next to their own creators, from each account's URL.

Before you move fully: partnrUP's plans renew by the month unless you cancel at least 30 days before the term ends (terms 6.1), so give notice early. Its public terms and influencer agreement don't restrict working with creators outside partnrUP, but check your own subscription agreement, and keep paying creators for work they did under partnrUP's contract through partnrUP.

Questions about partnrUP

Other partnrUP alternatives

Want another AI influencer platform rather than a different model? Veel is a broad creator marketing platform. These are the tools we have compared that come closest: