Compare viral.app with gen.video, formerly Bounty, for rewarded customer posting, Spark Code workflows, campaign tracking, and performance UGC operations.
Companies from startups to enterprise choose viral.app
With gen.video
Customer and creator activation
Spark Code and Shopify workflow
35% reward fee economics
ROAS tracking gap publicly noted
US/Canada creator limits
With viral.app
Creator tracking and campaign analytics
Flexible campaign management
Powerful payout rules
API, agent, and chat workflows
Payouts and invoices on autopilot
gen.video, formerly Bounty, activates customers and creators. viral.app runs the broader UGC program.
gen.video, formerly Bounty, helps brands activate customers and creators to post about products, collect content, and request TikTok Spark Codes. It is especially relevant for Shopify brands and rewarded posting programs.
viral.app is broader performance UGC infrastructure. It is built around multi-creator campaigns, short-form tracking, payout rules, reporting, and workflows that are not limited to customer activation.
Where teams feel it
The real problem starts after the first creator says yes
Rewarded posting can work well for product-led brands. The operational gap appears when teams need deeper attribution, payout logic, cross-platform reporting, and campaign memory beyond a single activation flow.
That work gets brittle in a spreadsheet because the data has to move between people:
Growth wants to know which hooks, creators, and formats are worth scaling.
Creator ops needs a clean view of who posted and who needs follow-up.
Finance needs payout numbers that are not rebuilt from screenshots.
Leadership wants a campaign report without asking five people for context.
Creator roster
Track creators as campaign participants, rather than sourcing-list names.
Campaign analytics
Read short-form performance in the same workspace where campaign decisions happen.
Payout logic
Turn performance terms into payout records your team can review later.
Core comparison
The feature difference that matters
Most comparison pages try to win every row. This one is simpler: gen.video, the product previously known as Bounty, is strong for customer advocacy and Spark Code collection. viral.app is stronger for full performance UGC operations.
Feature
Analytics
Included
Available with caveats
Included
Included
Included
Included
Included
Included
Included
Available with caveats
Included
Available with caveats
Included
Not included
Creator Hub
Included
Available with caveats
Included
Included
Included
Available with caveats
Included
Available with caveats
Included
Included
Monitoring & Reporting
Included
Not included
Included
Available with caveats
Included
Available with caveats
Included
Available with caveats
Included
Available with caveats
Included
Available with caveats
Content Library
Included
Available with caveats
Included
Available with caveats
Security & Compliance
Included
Not included
Included
Available with caveats
Included
Available with caveats
Included
Available with caveats
Included
Available with caveats
Choose gen.video if...
Choose gen.video if your core workflow is rewarding customers or creators for posts and collecting Spark Codes from Shopify-driven campaigns.
If that is the only job, gen.video belongs in the conversation. Teams that still search for Bounty are usually evaluating the same customer-posting and Spark Code workflow under its newer name.
Choose viral.app if...
Choose viral.app if you need broader creator-program tracking, payout rules, analytics, API workflows, and reporting across campaigns.
That is the point where analytics, creator management, payout math, and reporting need to live together. The workflow needs memory.
Best fit
UGC ops
Creator tracking, approvals, payouts, reporting, and analytics in one workspace.
Organic views tracked
1B+
Tracked across creator programs run through viral.app.
Creator payouts
$5M+
Processed across performance-based creator programs.
Satisfaction guarantee
100%
Satisfaction guarantee included for teams switching to viral.app.
A useful buying test
If the next action after seeing a winning creator post still happens in Slack, Sheets, or a separate payout tracker, viral.app is probably the stronger fit.
Pricing comparison
gen.video pricing vs. viral.app pricing
gen.video can fit activation budgets, but the spend-based fee and narrower workflow make viral.app more predictable for teams building a campaign OS.
gen.video / Bounty Spend-Based Plan
35% fee
For teams evaluating gen.video, formerly Bounty, as a customer and creator posting platform.
Public Bounty help content says brands fund rewards and Bounty charges 35% of each reward. Budgets can range from $1,000 to $100,000.
What customers say after switching to a campaign OS
These are real viral.app customer quotes from teams running creator programs, agency workflows, and performance UGC at scale.
"viral.app has become core infrastructure for running organic marketing. It has helped us scale to
over a billion organic views."
David ParkJenni AI Founder
"viral.app feels like the first serious solution for managing high-volume UGC campaigns."
Zack HargettQuizlet/Coconote Co-Founder
"viral.app has solved our biggest pain points. It's handling everything from global payouts to
invoicing and tax accounting."
Julian IvaldyWhoLiked Founder
$120 migration gift
We handle the switch
Switching tools should not mean rebuilding account lists, tracking rules, and onboarding notes by hand. viral.app gives teams a white-glove migration path, a personalized onboarding call, a 7-day free trial, and a satisfaction guarantee before the switch becomes permanent.
One more thing: how we handle your data
Private campaign data stays private
Your data is not sold, reused, or shared in any way. With viral.app, all your tracked accounts, tracked videos, creators, and campaign data stay private.
viral.app keeps customer environments separated. Your tracked accounts, videos, creator rosters, payout rules, prompts, search queries, and campaign data are not used to generate results, insights, or AI content for another customer.
We also do not sell your private campaign data. The boring version is the right version here: your workspace data is used to provide the product, support the workflows you asked us to run, and meet legal or payment obligations. For the full policy language, read the viral.app privacy policy.
Frequently Asked Questions
Yes. This comparison uses gen.video as the current product name and Bounty as the legacy name, so teams searching for either gen.video or Bounty can evaluate the same rewarded customer-posting category against viral.app.
Last updated:
Ready to turn creator chaos into repeatable growth?
