More Flexible UGC Campaign Payout Rules in viral.app

More Flexible UGC Campaign Payout Rules in viral.app

The viral.app UGC campaign builder now gives brands and agencies more control over how creators are paid across TikTok, Instagram, YouTube, and Facebook. You can set platform-specific base rates and performance bonuses, require a minimum view count before a base payout applies, cap performance spend per payout period, and edit the rules of a live campaign.

That means one creator program can keep one campaign structure even when each platform has different economics.

What shipped:

• minimum view thresholds for base payouts
• multiple platform-specific base rates in one campaign
• multiple platform-specific CPM payouts in one campaign
• multiple platform-specific flat performance bonuses in one campaign
• an optional total performance payout cap for each payout period
• editable payout rules for live campaigns

Require a Minimum Number of Views for a Base Payout

A base payout can now include a minimum view threshold. Only videos that reach that threshold by the end of the payout period qualify for the base payment.

This gives teams a cleaner way to offer creators a guaranteed-feeling base rate while still requiring a meaningful level of distribution. Videos that fall short do not receive that base payout, do not count toward its video cap, and do not carry over into later payout periods.

Set Platform-Specific Base Rates in One Campaign

TikTok, Instagram, YouTube, and Facebook do not always deserve the same base rate. Until now, handling those differences could mean separating one creator program into multiple campaigns or reconciling the platform logic outside the campaign builder.

You can now add multiple base payouts to one campaign and assign each payout to a specific platform or platform set. For example, one campaign can pay a TikTok base rate and a different Instagram base rate while keeping the same creators, posting target, and reporting workflow.

Create Platform-Specific CPM Payouts and Flat Bonuses

Performance incentives can now reflect the value and behavior of each channel instead of applying one universal structure across every post.

Platform-Specific CPM Payouts

Add multiple CPM-based performance payouts to the same campaign, then assign each payout to an individual platform or a platform group. A team can use one CPM structure for TikTok and another for Instagram, YouTube, or Facebook without duplicating the campaign.

Each CPM payout can still use performance tiers, so the reward curve can change as a video reaches higher view ranges. This is useful when the expected reach, content value, or unit economics differ by platform.

Platform-Specific Flat Performance Bonuses

You can also add multiple flat bonuses for specific platforms. That makes it possible to reward milestones differently across channels, such as one bonus for reaching a TikTok view target and another for reaching an Instagram target.

For a deeper look at the operating model behind these rules, see our guide to performance-based creator payouts and the sub-$1 CPM UGC playbook.

Cap Total Performance Payouts Per Payout Period

An optional performance payout cap now limits the combined CPM payouts and flat bonuses within each payout period. Once the cap is reached, additional performance rewards stop accumulating for that period.

This makes campaign spend more predictable without removing the upside that motivates creators to produce stronger content.

Edit Payout Rules After a Campaign Goes Live

Campaign payout rules can now be updated without recreating the campaign or reassigning its creators.

Changes apply going forward, while the campaign keeps a revision history and paid payouts preserve the rule snapshot used for their calculation. Teams get the flexibility to improve a live program without losing the audit trail behind earlier payouts.

This is especially useful when you need to:

• rebalance rates after learning which platforms create the most value
• add a minimum view requirement to improve payout quality
• introduce or adjust performance incentives
• add a performance cap before expanding the creator cohort

How to Use the New Campaign Payout Controls

1. Open Campaigns in Creator Hub.
2. Create a campaign or edit an existing one.
3. Add one or more base payouts and choose the platforms each rate covers.
4. Add CPM payouts or flat performance bonuses for the relevant platforms.
5. Set a minimum view threshold or performance payout cap when the campaign needs tighter eligibility or budget control.
6. Review the payout summary before saving the campaign.

These controls are available now as part of viral.app's broader UGC campaign management workflow.

What's Next

We are continuing to build the operating system for performance-led creator programs. Upcoming work includes AI-powered analytics, a native viral.app assistant, creator jobs and marketplace workflows, creator dashboards and briefs, and AI-powered trend monitoring and social listening.

We hope you are as excited as we are for what comes next.

Ready to build more precise creator incentives? Configure your campaign payout rules →

Have questions? Reach out to us at support@viral.app