Canvas UGC creator for a quit smoking and vaping app

The app helps adults make a personal quit plan, handle cravings, and track progress. Create short TikTok videos and Instagram Reels that show one useful part of the app in your own voice.

Goal and audience

Help English-speaking adults in the US discover the app and start a quit plan. Speak to people who want to quit or reduce vaping, heated tobacco, or cigarettes without an all-or-nothing message.

Video ideas

• Show how to choose quitting at once, gradual reduction, or a scheduled taper.
• Demonstrate the breathing or urge-surfing tool someone can open when a craving hits.
• Show a daily check-in, clean time, or money-saved screen.
• Explain how a slip can be logged without erasing earlier progress.

Use your own words and a real app flow, not a copied script. Share personal experience only if it is true; an honest demonstration is welcome.

Weekly posting requirements

• October 5–18, 2026: two original videos per creator every Monday–Sunday week, one on TikTok and one as an Instagram Reel. This is two videos total each week, not two per platform.
• Make vertical 9:16 videos under 30 seconds, with a clear opening and readable captions. Show the real app for at least three seconds.
• Use natural, creator-led delivery and finish with a simple invitation to find the app on the App Store. Do not present the same repost as two original videos.
• Show only footage and audio you own or have permission to use. Confirm organic and paid usage rights for approved videos before any reuse.

Responsible content

• No medical-treatment claims, guaranteed quitting, invented testimonials, or promises that the app replaces professional care.
• Do not show nicotine use, minors, tobacco or vape products for sale, or instructions for using them. The opportunity promotes a habit-support app, not nicotine products.
• Follow each platform's current rules, including any tobacco-related branded-content restrictions. Disclose the paid relationship clearly in the video/caption and use the platform's disclosure tools where required. Do not evade a restriction; a platform may reject content.

Performance-only payment

• $3 USD per 1,000 eligible views per video, excluding the first 200 views under the progressive tier. No base pay, guaranteed fee, salary, or retainer.
• The weekly performance cap is $100 USD per creator, shared across TikTok and Instagram—not $100 per platform.
• Only the highest qualifying milestone bonus per video applies: $50 at 50,000 views, $100 at 100,000, $250 at 250,000, $450 at 500,000, or $850 at 1,000,000. Performance payouts remain subject to the provider's weekly cap and payout rules.
• Eligible views are tracked for 31 days after publication; highest-tier bonuses may wait until that window closes. The attached payout terms govern eligibility and payment.

Applying

Share original short-video examples and audience-location/age evidence for the accounts you will use. US residence alone does not prove a US adult audience. Each hire is reviewed separately by the app owner.

Payment

Your campaign and the first payout window start on Oct 5, 2026. Future payout windows will always start on Monday every week. Creators get performance payouts based on CPM rates applied per video: At least 200 views, a rate of $3.00 / 1,000 views is paid. Applies to TikTok and Instagram only. Creators get bonus payouts applied per video. Only the highest unlocked tier is paid. From 50,000 to 99,999 views, a bonus of $50.00 is paid. From 100,000 to 249,999 views, a bonus of $100.00 is paid. From 250,000 to 499,999 views, a bonus of $250.00 is paid. From 500,000 to 999,999 views, a bonus of $450.00 is paid. At least 1,000,000 views, a bonus of $850.00 is paid. Applies to TikTok and Instagram only. Bonuses are paid after the 31-day eligibility window closes. Performance payouts stop at $100.00 every week; base payout and fixed salary are not affected. Videos count toward performance payouts for 31 days after publication, including videos published before the payout period.

Schedule and audience

• Campaign dates: 2026-10-05 to 2026-10-18 (UTC).
• Videos per creator each week: 2.
• Video languages: en.
• Target markets: USA.

Who should apply

Creators must live in the US and be able to post on TikTok and Instagram. Inspect original creator-led short videos for natural delivery, understandable English speech/captions, a clear opening, and ability to demonstrate a real app flow. Review audience-location and age evidence separately for meaningful adult US reach on the accounts used; residence is not audience proof. Ask for missing examples or audience evidence rather than infer mismatch. Do not select or reject on follower count, earnings, demographics or prior views alone. Thin portfolios and adjacent niches are acceptable if the actual work meets the requirements. Exclude copied/reposted clip compilations, AI-spokesperson content, nicotine-promoting content or content featuring minors. No nicotine-use history is required or inferred. Creators must explain the app accurately and accept two original videos total per Monday–Sunday week (one TikTok and one Instagram Reel), October 5–18, performance-only pay, clear disclosures, platform compliance, truthful claims and confirmed organic/paid usage rights before reuse. Every hire or rejection requires a separate owner decision in Applications.