Canvas UGC creator for a sobriety support app

🏷️ Brand

The app is a sobriety support app for people trying to drink less, stay sober, or build a healthier relationship with alcohol.

The app helps users stay consistent with daily check-ins, streaks, craving support, mood tracking, community, and sobriety-focused support tools. People can also put their insurance information and talk to a licensed clinician.

📌 Campaign Overview

We are looking for creators who can make native TikTok/Reels-style content around:

• Sobriety
• Drinking less
• Alcohol regret
• Cravings
• Morning-after anxiety
• “I’m done drinking” moments
• Feeling alone while trying to quit
• Using the app as the app that helps them stay consistent

The content should feel emotional, real, and native to social media.

This should not feel like a polished ad.

💰 Pay

Creators can earn:

$650 for 30 approved videos (for the first month, can increase if you get higher engagement after the first month)

✅ Payment Structure

🗓️ First Week

The first week is paid.

This gives creators time to start posting, test content, warm up, and prove consistency.

📈 After First Week

After the first week, videos must meet the eligibility requirement to count toward the 30 videos.

🎯 Eligibility Requirement

After week 1, each video must hit:

1000 views on TikTok or Instagram Reels

to count as an eligible video.

Facebook Reels is still required for distribution, but TikTok and Instagram are the platforms used for eligibility.

📦 Deliverables

Creators must complete:

• 30 total unique videos
• Cross-post each video to:
• TikTok
• Instagram Reels
• Facebook Reels
• Post consistently
• Use original video concepts
• Show or mention the app naturally in the content
• Follow the provided scripts, examples, and posting guidance

Important: We count unique video concepts, not the same video reposted on multiple platforms as separate videos.

Example:

One video posted on TikTok, Instagram, and Facebook still counts as one video, not three.

🎬 Content Style

The best content should feel:

• Personal
• Honest
• Emotional
• Relatable
• Native to TikTok/Reels
• Slightly raw
• Not overproduced
• Not like a brand ad

Sobriety content is sensitive, so creators should avoid making the app feel forced. The goal is to make people feel understood first, then naturally introduce the app as the tool that helps.

CONTENT WE WANT TO MAKE

We want you to talk about sobriety and plug in the app and make it very casual like these videos please look at these pages examples no more than 15-20 seconds