Find video ideas in the viral video library

UGC Videos, under Viral Library, is a library of creator videos that went viral for apps and digital products on TikTok and Instagram Reels. It's free with your creator account. Use it to find hooks and formats that already work in your niche, then make your own version.

What's in it

Every video is an outlier: at least 50,000 views and at least ten times more views than the creator has followers. That makes the library a list of formats that worked on their own merit, not because of a big audience. New videos are added several times a day.

Search and filter

Describe what you want, like language learning app or study app exam week. The search understands meaning, so you don't need the exact caption. More Filters narrows by platform, region, publish date, views, format, hook style, and more. Sort by recently added, views, engagement, or outlier factor.

Learn from a video

Open a video to see its numbers and an AI breakdown: why it worked, how to replicate it, the hook style, the on-screen text, and what made people share it. More like this at the bottom finds the rest of the format.

Use it for your work

• Before you apply: look up the product's niche and plan your challenge video or note around a format that works.
• When a brief arrives: find two or three takes on its idea and borrow their structure, not their content.
• To build your portfolio: recreate a proven format for an app you like, then feature the result.

Copying a format is fine; copying a video isn't. Keep the structure, change the words, the setting, and the product moment.

Common questions

Is it really free?

Yes, for every creator account. Outside the app, the public UGC examples tool shows the same videos with a daily limit.

Are these videos from viral.app campaigns?

No. The library is built from public videos on TikTok and Instagram, and videos that look like a viral.app customer's own campaign are filtered out.