Canvas UGC creator for a digital coloring book app

The app is a quiet digital coloring book for adults and families. Make short, personal videos showing how you choose colors, paint original artwork, and share a finished piece.

Goal and audience

Help US adults who enjoy art or a quiet creative break discover the app and visit its App Store page. This is an initial TikTok and Instagram experiment, not a promise of downloads.

What to show

• Choose your own colors rather than follow numbered color instructions.
• Show textured pencil or brush strokes, tap-to-fill, or blending in real app footage.
• Finish with your artwork or an exported time-lapse.

Video ideas

• Turn a blank mandala into your own palette, showing a few satisfying strokes before the reveal.
• Show the same flower in two different palettes to demonstrate creative choice.
• Try pencil, watercolor and fill on one canvas and explain what you liked.
• Film a quiet creative break, then share the painting's time-lapse.

These are concepts, not scripts or verified reference videos. Use your own voice and only describe experiences you actually had.

Requirements

• Make 3 original videos per creator each paid week, for 2 paid weeks. The first paid week starts when the first creator is hired.
• Publish on the supported TikTok and Instagram platforms; use English.
• Use vertical 9:16 video under 30 seconds, with the real app on screen for at least 3 seconds and a clear opening visual.
• Include a brief on-camera introduction or reaction alongside the coloring footage; no repost hubs, AI-generated demonstrations or copied footage.
• Name the app and direct interested viewers to its App Store page.
• State that membership is required for the full studio. Do not promise a free trial, quote unverified prices, or call the full app free.
• Make required sponsorship disclosures. Do not claim medical benefits, guaranteed stress relief, offline operation, Apple Pencil support or features you have not verified.
• Do not show children or other people's private information. Artwork can be demonstrated by an adult.

Payment and selection

Compensation is performance-only under the campaign's displayed view formula, milestone bonuses and limits; no base pay, salary or retainer. Creators are chosen by the owner after portfolio and audience review. Campaign approval opens recruitment only, not hiring. Confirm any permission to reuse videos separately before paid reuse.

Payment

Creators get performance payouts based on CPM rates applied per video: From 200 to 999,999 views, a rate of $1.00 / 1,000 views is paid. Applies to TikTok and Instagram only. Creators get bonus payouts applied per video. Unlocked tiers are aggregated. At least 50,000 views, cumulative bonus reaches $50.00. At least 100,000 views, cumulative bonus reaches $100.00. At least 250,000 views, cumulative bonus reaches $250.00. At least 500,000 views, cumulative bonus reaches $450.00. At least 1,000,000 views, cumulative bonus reaches $850.00. Applies to TikTok and Instagram only. Bonuses are paid immediately once performance tiers are reached. Performance payouts stop at $200.00 every week; base payout and fixed salary are not affected. Videos count toward performance payouts for 31 days after publication, including videos published before the payout period. The weekly limit is guaranteed. When your videos earn more than it in a week, the brand pays the rest separately, up to $1849.80 per video, once it has funded that amount. The campaign is funded week by week and can end after any week; views after the campaign ends are not paid.

Schedule and audience

• Campaign length: 2 weeks, starting the day you are hired.
• Videos per creator each week: 3.
• Video languages: en.
• Target markets: USA.

Who should apply

Proposed criteria for owner review: US-resident creators making original personal videos in English for adults interested in creative hobbies or quiet leisure. Confirm ownership of posting accounts and inspect 3–10 recent videos for clear openings, honest personal delivery and legible app demonstrations. Include on-camera presence alongside artwork footage; exclude repost hubs, copied or AI-generated demos. Request audience-location evidence showing that the US is the largest audience country; missing evidence needs clarification, not automatic rejection. No minimum follower count, earnings, badge, gender or age-based fit assumptions. A promising thin portfolio can be considered for a performance-only trial within these terms. Creators must be able to use the real app and explain required membership accurately. The owner approves every hire or rejection in Applications; confirm usage rights separately before reusing videos in ads.