Canvas UGC creator for a document organization app

The app helps people find the important details in their paperwork without searching drawers or folders. Scan a document, ask a question about it, and get reminders before it expires. We’re looking for creators who can show that in a useful, everyday way.

Goal and audience

• Help UK viewers understand the app and encourage them to try it from the App Store.
• Make English-language videos for people managing household paperwork, insurance, passports or warranties.

Video ideas

• “Where did I put my boiler insurance?” Show a fictional policy, scan it in the app and ask when it renews.
• “I don’t need another folder.” Demonstrate asking for an invented policy number instead of hunting through paperwork.
• “A five-minute life-admin tidy-up.” Scan a fictional warranty and show its actual expiry reminder in the app.

Key messages

• Find a document’s important details by asking in plain English.
• The app reads key numbers and dates from scanned documents.
• Get reminders before policies, warranties and documents expire.

Video requirements

• Make 3 original videos per creator each paid week, for 2 paid weeks, on the supported TikTok and Instagram platforms.
• Use vertical 9:16 video, under 30 seconds, with the genuine app visible for at least 3 seconds.
• Use your own voice and appear on camera; a screen demonstration can be part of the video. Choose your wording, not a memorised sales script.
• Use clearly fictional documents and invented numbers. Never show a real passport, address, policy number or another person’s paperwork.
• Only demonstrate features you can actually use. Don’t promise encryption methods, guaranteed accuracy, family sharing, savings or free unlimited use.
• Clearly disclose the promotional relationship as required for the platform and UK advertising rules. End with a simple invitation to try the app from the App Store.

Timing and payment

• Paid weeks start on the Monday after the first creator is hired and run Monday to Sunday.
• Compensation is performance-only under the displayed campaign view formula, milestone bonuses and limits. There is no base pay, retainer or per-post fee.
• Applying is not a hiring decision; the app owner selects creators separately.

Payment

Creators get performance payouts based on CPM rates applied per video: From 200 to 999,999 views, a rate of $0.50 / 1,000 views is paid. Applies to TikTok and Instagram only. Creators get bonus payouts applied per video. Unlocked tiers are aggregated. At least 50,000 views, cumulative bonus reaches $50.00. At least 100,000 views, cumulative bonus reaches $100.00. At least 250,000 views, cumulative bonus reaches $250.00. At least 500,000 views, cumulative bonus reaches $450.00. At least 1,000,000 views, cumulative bonus reaches $850.00. Applies to TikTok and Instagram only. Bonuses are paid immediately once performance tiers are reached. Performance payouts stop at $200.00 every week; base payout and fixed salary are not affected. Videos count toward performance payouts for 31 days after publication, including videos published before the payout period. The weekly limit is guaranteed. When your videos earn more than it in a week, the brand pays the rest separately, up to $1349.90 per video, once it has funded that amount. The campaign is funded week by week and can end after any week; views after the campaign ends are not paid.

Schedule and audience

• Campaign length: 2 weeks, Monday to Sunday (UTC). Your start date is confirmed when you are hired.
• Videos per creator each week: 3.
• Video languages: en.
• Target markets: GBR.

Who should apply

Proposed criteria for owner review: creators must live in the UK and make fluent English-language videos. Verify that the creator owns the account and makes original personal content with their own voice and on-camera presence; do not select repost, clip aggregation or AI-repost accounts. Inspect 3–10 portfolio videos for a clear opening, understandable app demonstrations and a credible everyday tone. Request audience-country evidence supporting UK reach; residence alone is not proof, and missing audience evidence requires clarification rather than automatic rejection. Household organisation and practical productivity are useful content contexts, not mandatory niche credentials. Do not gate on follower count, past earnings, demographic characteristics or a fixed view threshold. Beginners with suitable original work can be considered. Confirm they can use fictional paperwork safely, demonstrate the real app, follow disclosure requirements and accept the displayed performance-only terms. Every hire and rejection needs a separate owner decision in Applications.