Canvas UGC creator for a jawline and posture app

The app helps people follow short jawline and head-and-neck posture routines and track their starting point with a face scan. Make natural, honest videos showing how the app fits into your day.

Goal and audience

• Help US adults understand the app and decide whether to download it.
• Speak in English to people curious about jawline routines, mewing guidance or posture habits.

Key messages

• Scan your starting point, follow a five-minute guided session, and track progress over time.
• See the app's Strong, Moderate or Emerging evidence labels instead of treating every method as equally established.
• No account or signup is required.

Video ideas

• “What a five-minute jawline routine actually looks like”: show the app timer and one comfortable step.
• “Before I start a routine, I record my baseline”: demonstrate the scan flow without claiming a clinical diagnosis.
• “I wanted guidance, not instant results”: show an evidence label and explain the habit you are trying.
• “My posture check during a screen break”: show the relevant in-app guidance, without medical-treatment claims.

These are format examples, not verified reference videos or scripts. Use your own voice.

Deliverables

• Three original videos per creator each paid week for two weeks, on the supported TikTok and Instagram platforms under the campaign's posting requirements.
• Vertical 9:16, under 30 seconds, with the real app clearly visible for at least three seconds.
• Lead with a clear question or real-life moment, then show the app. End with a simple invitation to find the app on the App Store.
• Use your own account and original footage. Get consent for anyone shown, and hide personal photos or private information you do not want public.
• Clearly disclose the paid partnership and follow platform advertising rules.

Honest and comfortable demonstrations

• Do not promise instant changes, bone restructuring, facial fat loss, pain treatment or guaranteed results. Do not stage misleading before-and-after comparisons.
• Do not claim the scan is medically validated. Discuss your experience, not a universal outcome.
• Follow the app's instructions; soreness means stop. Never demonstrate forceful jaw loading or encourage overtraining.

Payment and selection

• Performance-only compensation uses the campaign's fixed view formula and milestone bonuses; no base pay, retainer or per-post fee.
• Recruitment is for two US-based creators. The owner reviews applications and chooses hires separately.
• Paid weeks start on the Monday after the first hire. Follow the exact payment terms shown with the campaign.

Payment

Creators get performance payouts based on CPM rates applied per video: From 200 to 999,999 views, a rate of $0.50 / 1,000 views is paid. Applies to TikTok and Instagram only. Creators get bonus payouts applied per video. Unlocked tiers are aggregated. At least 50,000 views, cumulative bonus reaches $50.00. At least 100,000 views, cumulative bonus reaches $100.00. At least 250,000 views, cumulative bonus reaches $250.00. At least 500,000 views, cumulative bonus reaches $450.00. At least 1,000,000 views, cumulative bonus reaches $850.00. Applies to TikTok and Instagram only. Bonuses are paid immediately once performance tiers are reached. Performance payouts stop at $200.00 every week; base payout and fixed salary are not affected. Videos count toward performance payouts for 31 days after publication, including videos published before the payout period. The weekly limit is guaranteed. When your videos earn more than it in a week, the brand pays the rest separately, up to $1349.90 per video, once it has funded that amount. The campaign is funded week by week and can end after any week; views after the campaign ends are not paid.

Schedule and audience

• Campaign length: 2 weeks, Monday to Sunday (UTC). Your start date is confirmed when you are hired.
• Videos per creator each week: 3.
• Video languages: en.
• Target markets: USA.

Who should apply

Proposed criteria for owner review: creators must live in the US and make English-language original videos on their own TikTok or Instagram accounts. Review 3–10 actual portfolio videos for clear explanations, natural demonstrations and a believable everyday routine; do not gate on follower counts, prior earnings, gender or appearance. Request recent audience-location evidence showing US reach; residence alone is not audience proof, and missing evidence needs clarification rather than automatic rejection. Prefer creators who can comfortably explain scan, routine and tracking and use the real app on camera. Require honest sponsorship disclosure, consent for people shown and no misleading body-transformation or medical claims. Reposts, stolen footage or synthetic testimonials do not meet the original-content requirement. A thin portfolio can still be considered based on its actual videos. Any reuse rights need separate confirmation before using creator footage as ads. Each hire and rejection remains the owner's decision in Applications.