Canvas UGC creator for a music streaming app

1. At a Glance

• We’re looking for Italian creators to make short-form videos for TikTok and Instagram Reels.
• 20 videos per month, each posted on both platforms (40 posts in total).
• $5 per post per platform + $1 per 1,000 views.
• 20 videos per month = $200 fixed pay + view bonuses.
• Ongoing collaboration, with payments handled through Viral.app.

2. Who We’re Looking For

• Creators based in Italy, aged 18 or older.
• Comfortable on camera and willing to show their face.
• Able to produce consistent, energetic content.

3. Target Audience

Italian men and women aged 18–34 who listen to music on their phones every day, whether while studying, working out, traveling, or winding down before bed.

They want to read song lyrics and sing along, and they’re looking for tracks, remixes, and covers they can’t find on other streaming platforms.

4. The Product

The app is a free music streaming app for iOS and Android. It lets users listen to millions of tracks, create and organize playlists, discover new music, and follow real-time synchronized lyrics.

Key features to highlight in videos:

• Real-time synchronized lyrics and an immersive mode that lets users sing along with the words.
• Tracks, remixes, and covers you can’t find on other streaming platforms.
• AI-powered smart queue that keeps suggesting tracks based on your mood.
• Unlimited, free music streaming.

Other features: Personalized music discovery and recommendations, easy playlist management, crossfade, sleep timer, advanced search (songs, artists, remixes, and covers), performance on slower connections, and compatibility with Android Auto, Apple CarPlay, Siri, and Google Assistant.

5. How It Works

• Dedicated accounts: Create a new TikTok account and a new Instagram account specifically for the campaign, together with our team.
• App name: The app’s name may only appear in the account bio or in a pinned comment below the video. Never mention or display it in the video itself.
• Posting volume: 20 videos per month, each published on TikTok and Instagram Reels. Maximum of one post per day on each platform.
• Hook variations: Each variation counts as a separate post and an original video.
• Approval: Submit every video through Viral.app for approval before publishing.
• Premium access: We’ll provide Premium access for the entire duration of the collaboration.
• Support: You’ll work directly with our small team and receive a weekly digest with tips and reference videos. The best-performing videos may be promoted as paid ads.

6. Creative Guidelines

Content Ideas to Get You Started

• “The song I can’t find anywhere else.”
• Karaoke in the car or in the shower, singing along with the lyrics.
• My playlist for studying / working out / sleeping.
• “I let AI choose the music for my night.”
• Challenge: Guess the song from the first line of its lyrics.

DO

• Keep it authentic and creator-driven: focus on habits, discoveries, challenges, or personal routines.
• Try 2–3 different hooks for the same concept (each variation counts as a separate post).
• Upload clean files to Instagram, without TikTok watermarks.
• Reply to comments and turn the best ones into new videos.
• Read the weekly digest and keep refining your hooks based on audience reactions over time.

Prohibited Words and Topics

The following are prohibited in spoken content, on-screen text, captions, and hashtags:

• Download / downloading.
• Offline / cache / without internet.
• YouTube.
• The app’s name in the video.
• Features the app doesn’t offer or made-up pricing.

Prohibited Actions

• Showing the app’s advertisements in videos.
• Using recreated or edited app screenshots.
• Posting the same video twice on the same platform.
• Sharing content on Facebook or any platform other than TikTok and Instagram Reels.
• Deleting, hiding, or archiving posts.

7. Technical Requirements

• Length: Short videos must be at least 5 seconds and no longer than 30 seconds.
• Format: Vertical 9:16, minimum resolution of 1080 × 1920.
• Language: Italian.
• Editing: Natural, authentic editing style.
• Audio: Use only audio from TikTok’s and Instagram’s music libraries.
• App usage: Use the real app on your phone, downloaded from the official app store, with the Premium account we provide.

8. Trial Period

Within 14 days of joining the campaign, you must:

• Publish 10 posts on TikTok and 10 posts on Instagram Reels (you can use the same 10 videos on both platforms).
• Reach 20,000 total views across both platforms combined.
• Have at least one post with more than 5,000 views.

If you fail to meet these targets, you’ll be removed from the campaign. Already published and approved posts will still be paid.

9. Payments

Payments are handled through Viral.app, which also tracks views.

• Fixed compensation: $5 per post, per platform. Payments are calculated separately for each platform, so the same video posted on TikTok and Instagram counts as two paid posts.
• View bonus: $1 per 1,000 views, calculated over the first 5 days after publication, with a maximum of $300 per post.
• Example: 20 videos per month posted on both platforms = 40 posts = $200 fixed pay + view bonuses.
• Payment at the end of each month. Your payment cycle starts with your first published post.

Only approved and published videos are eligible for payment.

10. Accounts and Content Ownership

• The account created for the campaign is owned by the brand. At the end of the collaboration, full account access will be transferred to the brand.
• By participating in the campaign, you transfer ownership of the published videos to the brand and authorize the use of your face, voice, and name as featured in the videos, including in paid advertisements on any platform, without time limits and even after the collaboration ends.

11. How to Apply

Send us a message and we’ll schedule a short Google Meet to get started.

Spots are limited!