Canvas UGC creator for a newborn feeding tracker

The app helps parents keep feeding and diaper records in one calm place. Show how a quick log, a Lock Screen timer or a shared record can help with an everyday newborn-care moment.

Goal and audience

Help US parents and caregivers of newborns understand the app and decide whether to download it. Make English-language short videos for TikTok and Instagram. This is an initial experiment, not a promise of downloads.

Key messages

• Start a nursing timer without signing up.
• Check the running timer on your Lock Screen and Dynamic Island.
• Share feeding records with a partner or caregiver through an invite link, without accounts.
• Track nursing, bottles, pumping and diapers; the app does not track sleep or growth.

Video ideas

Choose your own words and show the actual app:

• A nighttime moment: “When did we last feed?” Show the record and running Lock Screen timer.
• A caregiver handoff: show logging a bottle and checking the shared record on another phone if available.
• A quick tutorial: start a nursing timer, switch sides, and save the session.
• A simple daily routine: show bottle or diaper logging and the day's records.

Video requirements

• Make 3 original videos per creator each paid week for 2 weeks.
• Film vertically in 9:16, under 30 seconds; show the app clearly for at least 3 seconds.
• Use your own account and voice. Product demos and short tutorials are welcome.
• End with a clear invitation to find the app on the App Store.
• Use only demo records or hide personal baby and caregiver information. Showing a baby is not required.
• Give honest opinions based on use. Disclose the paid relationship clearly using required platform tools and a clear disclosure.
• Do not claim medical benefits, feeding advice, better sleep or guaranteed results. Do not call every feature free; Premium and Lifetime purchases exist.

Campaign and payment

Up to 2 creators will be selected by the owner. Paid weeks run Monday–Sunday, starting the Monday after the first hire. Payment is performance-only under the campaign's displayed per-view formula and milestone bonuses, with no base pay or retainer. Review the exact weekly limit, fees and per-video maximum before accepting.

Applying

Share original video examples and audience-location evidence. Show that you can demonstrate a phone app clearly and tell a believable everyday caregiving story. You do not need a large following or previous paid campaigns.

Payment

Creators get performance payouts based on CPM rates applied per video: From 200 to 999,999 views, a rate of $0.50 / 1,000 views is paid. Applies to TikTok and Instagram only. Creators get bonus payouts applied per video. Unlocked tiers are aggregated. At least 50,000 views, cumulative bonus reaches $50.00. At least 100,000 views, cumulative bonus reaches $100.00. At least 250,000 views, cumulative bonus reaches $250.00. At least 500,000 views, cumulative bonus reaches $450.00. At least 1,000,000 views, cumulative bonus reaches $850.00. Applies to TikTok and Instagram only. Bonuses are paid immediately once performance tiers are reached. Performance payouts stop at $200.00 every week; base payout and fixed salary are not affected. Videos count toward performance payouts for 31 days after publication, including videos published before the payout period. The weekly limit is guaranteed. When your videos earn more than it in a week, the brand pays the rest separately, up to $1349.90 per video, once it has funded that amount. The campaign is funded week by week and can end after any week; views after the campaign ends are not paid.

Schedule and audience

• Campaign length: 2 weeks, Monday to Sunday (UTC). Your start date is confirmed when you are hired.
• Videos per creator each week: 3.
• Video languages: en.
• Target markets: USA.

Who should apply

Proposed for owner review: creators must live in the US and make English-language videos on TikTok and Instagram. Request audience-location evidence supporting a primarily US audience and examples relevant to parents or caregivers; residence is not proof of audience location. Review original videos for clear hooks, honest personal delivery and readable phone-app demonstrations. Prefer creators who can explain a real caregiving use case without inventing parenting experience or medical expertise. Do not require a baby on camera, a particular gender, follower count, minimum views or prior paid work. Thin portfolios can be considered if available examples are strong. Missing portfolio or audience evidence needs clarification, not automatic rejection. Exclude repost/AI-content aggregators, copied videos and misleading health claims. Every hire or rejection remains the owner's separate decision in Applications.