Canvas UGC creator for a preschool learning app

The app is an iPhone and iPad learning app for children ages 3–6. Help parents see how letters, counting, drawing and stories fit into a short learning session.

Goal and audience

• Help US parents and caregivers discover the app and visit its App Store page.
• Make English videos for adults choosing preschool activities, not videos aimed at children.

What to show

• A learning path with suggested next activities and a free-play grid.
• Letter tracing, counting, shapes, colors, drawing and stories are included free. Thinking and Math Wizard need an optional subscription upgrade.
• No ads; parents can see progress and set screen-time limits behind a PIN.

Video ideas

• Show one letter-tracing activity, then a story: “What can we do in a short learning session?”
• Show the parent dashboard and explain how you set a daily time limit.
• Compare choosing an activity from free play with following the suggested learning path.
• Give an honest first-use walkthrough of what is free and what needs a subscription upgrade.

Requirements

• Create 3 original videos per paid week, for 2 paid weeks, on TikTok and Instagram under the platform rules.
• Vertical 9:16, under 30 seconds, with the real app visible for at least 3 seconds. Use a natural talking-head introduction and a clear app demonstration.
• Use your own voice and content. No reposts, fabricated testimonials or promised learning outcomes. Disclose the paid relationship clearly.
• Show a demo profile; hide account details, PINs and personal progress. A child does not need to appear. Do not include identifying information about children.
• Finish with a clear invitation to find the app on the App Store. Do not describe the entire app as subscription-free.

Selection and payment

• We propose up to 2 US-resident creators whose original videos speak clearly to US parents or caregivers. Audience location must be checked separately from residence.
• Payment is performance-only using the displayed view formula and milestone bonuses. No base pay, salary or retainer. Review the campaign's exact payment terms before applying.
• Paid weeks begin the Monday after the first creator is hired; dates are not fixed yet.
• Approval opens applications only. The app owner chooses every hire in Applications.

Payment

Creators get performance payouts based on CPM rates applied per video: From 200 to 999,999 views, a rate of $0.50 / 1,000 views is paid. Applies to TikTok and Instagram only. Creators get bonus payouts applied per video. Unlocked tiers are aggregated. At least 50,000 views, cumulative bonus reaches $50.00. At least 100,000 views, cumulative bonus reaches $100.00. At least 250,000 views, cumulative bonus reaches $250.00. At least 500,000 views, cumulative bonus reaches $450.00. At least 1,000,000 views, cumulative bonus reaches $850.00. Applies to TikTok and Instagram only. Bonuses are paid immediately once performance tiers are reached. Performance payouts stop at $200.00 every week; base payout and fixed salary are not affected. Videos count toward performance payouts for 31 days after publication, including videos published before the payout period. The weekly limit is guaranteed. When your videos earn more than it in a week, the brand pays the rest separately, up to $1349.90 per video, once it has funded that amount. The campaign is funded week by week and can end after any week; views after the campaign ends are not paid.

Schedule and audience

• Campaign length: 2 weeks, Monday to Sunday (UTC). Your start date is confirmed when you are hired.
• Videos per creator each week: 3.
• Video languages: en.
• Target markets: USA.

Who should apply

Proposed criteria for owner review: creators must live in the United States and make English videos. Verify US parent/caregiver audience evidence separately; residence is not audience proof. Inspect available original videos for clear adult-facing explanations, a natural on-camera introduction, readable app demonstrations and accurate feature claims. Verify account ownership; exclude copied clips, AI-repost accounts, fabricated testimonials and inappropriate family-context content. No minimum followers, past earnings or demographic gate; a thin portfolio warrants further review, not automatic rejection. Creators must disclose sponsorship and avoid exposing children's identifying details. Every hire and rejection needs the owner's decision in Applications.