Influencer for a restaurant finder app

About the product

The app is the intuitive restaurant guide that cuts through marketing noise with the smartest rating system powered by real diners. It learns from actual user experiences—not stars, bots, or hype—to surface standout restaurants fast.

The content we expect (formats, hooks, angles)

• Formats: Raw, handheld 9:16 vertical short-form videos (25–32 seconds) optimized for TikTok and Instagram Reels. Content is face-first (0–3s cold open), fast-paced, and highly authentic with natural lighting and no studio polish or presenter smiles.

How often you post

• Consistency: Daily posting (1 video per day / ~30 videos per month).
• Dual-Posting: Each video is cross-posted to both a dedicated TikTok and Instagram account.

Anything creators get (assets, scripts, early access)

• Creator Briefs & Scripts: Full shooting scripts complete with timecodes, visual cues, voiceover lines, and talking points.
• Hook Banks: Living documents with proven high-performing text-on-screen hooks for various video angles.
• Warm-up & Onboarding Guide: A detailed guide on setting up fresh TikTok/Instagram accounts, warming them up to train the platform algorithms, and avoiding bot flags.
• App Access: Access to the app and feature demonstrations (e.g., menu scanner tools, local restaurant discovery).

How we work together

Review process, communication channel, and payout structure

• Account Setup & Warm-up: Creators spend the first 24–48 hours warming up new TikTok and IG accounts using the Warm-Up Guide before posting. creators warm up the account for 10–15 minutes daily before uploading.
• Communication Channel: All primary creator updates, strategy exchanges, and support take place via Discord, including a dedicated channel to chat with other creators and exchange high-performing ideas.
• Payouts & Rates:
• Base Pay: $10 per video (posting the same video to both TikTok + IG counts as 1 deliverable). Total base expectation: ~$300/month for 30 videos.
• Performance Bonuses (per video):
• 100K views: +$25
• 500K views: +$125
• 1M views: +$250
• Payout Schedule: Payments are tracked by account views and sent out weekly via Wise.