Canvas UGC creator for a social planning app

The app helps adults discover things to do, invite their people, split the cost and go together. Make short, natural videos showing how you would turn an idea into a plan with friends.

Goal and audience

• Help adults in the US understand the app and choose to download it.
• Speak to the friend who usually organizes an outing. Videos should be in English.

Main messages

• Find something to do and bring your people.
• Create a plan, invite friends and split the cost.
• Private channels are invite-only; public channels are curated by the app for each city. Only show activity availability you can verify in your location.

Video ideas

• A short skit: the group chat says “we should do something”, then you show a concrete plan in the app.
• A product demo: show discovering an activity, creating a split and inviting friends, using only steps you can actually access.
• A tutorial: explain the listed five-step journey in your own words, focusing on going together rather than bill tracking.

Requirements

• Make 3 original videos per creator each paid week for 2 paid weeks on the supported TikTok and Instagram platforms.
• Use vertical 9:16 video, under 30 seconds, with the app visible for at least 3 seconds and readable captions.
• Begin with a clear situation; finish with a simple invitation to download the app.
• Be personally present in your original content. Do not use reposted clips, another person's account or AI testimonials.
• Use your own wording and disclose the paid relationship clearly, including the platform's branded-content label where required.
• Never show friends' personal data or payment details without permission. Use a clearly labeled demo when a plan or transaction is staged.
• The service is for adults 18+; some events are marked 21+. Do not market it to minors or imply every event is open to everyone.
• Do not claim guaranteed savings, all-city coverage, ticket booking, attendance or a payment you did not actually make.

Payment and timing

This is performance-only work with the view payments and per-video milestone bonuses shown in the campaign terms. There is no base pay, salary or retainer. Paid weeks start on the Monday after the first creator is hired. The owner chooses applicants separately; campaign approval only opens recruitment.

Payment

Creators get performance payouts based on CPM rates applied per video: From 200 to 999,999 views, a rate of $0.50 / 1,000 views is paid. Applies to TikTok and Instagram only. Creators get bonus payouts applied per video. Unlocked tiers are aggregated. At least 50,000 views, cumulative bonus reaches $50.00. At least 100,000 views, cumulative bonus reaches $100.00. At least 250,000 views, cumulative bonus reaches $250.00. At least 500,000 views, cumulative bonus reaches $450.00. At least 1,000,000 views, cumulative bonus reaches $850.00. Applies to TikTok and Instagram only. Bonuses are paid immediately once performance tiers are reached. Performance payouts stop at $200.00 every week; base payout and fixed salary are not affected. Videos count toward performance payouts for 31 days after publication, including videos published before the payout period. The weekly limit is guaranteed. When your videos earn more than it in a week, the brand pays the rest separately, up to $1349.90 per video, once it has funded that amount. The campaign is funded week by week and can end after any week; views after the campaign ends are not paid.

Schedule and audience

• Campaign length: 2 weeks, Monday to Sunday (UTC). Your start date is confirmed when you are hired.
• Videos per creator each week: 3.
• Video languages: en.
• Target markets: USA.

Who should apply

Proposed criteria for owner review: creators must be adults living in the US and make original, personally presented English-language TikTok/Instagram content. Review actual portfolio videos for understandable hooks, readable app demonstrations and natural explanations of planning with friends. Request audience-location evidence showing at least 50% US audience; residence alone is not audience evidence. Missing audience or portfolio evidence needs clarification, not automatic rejection. Verify ability to access and demonstrate the app in their location before hiring; do not infer city coverage. No minimum follower count, past earnings or niche experience is required. Reject repost/AI-testimonial accounts and misleading payment or event claims. Thin portfolios may be considered on their actual work. All hires and rejections remain separate owner decisions in Applications.