Canvas UGC creator for an AI calorie and macro tracker

The app helps people track calories and macros by typing what they ate. We’re looking for creators who can show a real meal being logged in a simple, honest short video.

Goal and audience

• Help US adults who dislike searching for every food understand the app and decide whether to download it.
• Show the practical benefit: type a meal, see calories, protein, carbs and fat, then view your daily tracking.
• Make it feel like explaining a useful app to a friend, not promising a body transformation.

Video ideas

• Log your normal breakfast: show what you type and the actual nutrition breakdown.
• “I don’t want to search for every ingredient”: demonstrate one meal entry from start to finish.
• Show how you use daily totals or goals during a normal day, using only features you can verify in the app.

What to make

• Three original videos per creator per paid week for two paid weeks, on TikTok and Instagram under the campaign’s posting rules.
• Vertical 9:16, under 30 seconds. Show the real app on screen for at least three seconds, with readable input and output.
• Speak in English, include captions and a clear invitation to find the app on the App Store.
• Use your own footage and real results. Never copy another app’s ads or show invented nutrition numbers.
• Say that food analysis requires a subscription. Do not promise a free trial, free analysis, guaranteed accuracy or guaranteed weight loss.
• Avoid medical advice, restrictive-eating challenges and claims of treatment. Use everyday food examples and disclose sponsorship as required.
• If meal analysis fails, report it instead of pretending the workflow worked. Do not expose personal account details.

Who should apply

We welcome creators living in the United States who can make clear personal videos and demonstrate an iPhone app. We will review original portfolio videos and evidence that your audience includes US viewers. Follower count is not a hiring cutoff; newer creators with strong work are welcome. No repost, clip-compilation or AI-avatar accounts.

Timing and payment

• Two paid weeks, Monday–Sunday, beginning the Monday after the first creator is hired. We plan to select two creators; hiring is a separate owner decision.
• Performance-only pay through the campaign’s view formula and milestone bonuses. No base pay, salary, retainer or guaranteed per-post fee. The exact rates and limits are shown in the campaign payment terms.
• Approval opens recruitment only. The owner chooses applicants before any assignment starts.

Payment

Creators get performance payouts based on CPM rates applied per video: From 200 to 999,999 views, a rate of $0.50 / 1,000 views is paid. Applies to TikTok and Instagram only. Creators get bonus payouts applied per video. Unlocked tiers are aggregated. At least 50,000 views, cumulative bonus reaches $50.00. At least 100,000 views, cumulative bonus reaches $100.00. At least 250,000 views, cumulative bonus reaches $250.00. At least 500,000 views, cumulative bonus reaches $450.00. At least 1,000,000 views, cumulative bonus reaches $850.00. Applies to TikTok and Instagram only. Bonuses are paid immediately once performance tiers are reached. Performance payouts stop at $200.00 every week; base payout and fixed salary are not affected. Videos count toward performance payouts for 31 days after publication, including videos published before the payout period. The weekly limit is guaranteed. When your videos earn more than it in a week, the brand pays the rest separately, up to $1349.90 per video, once it has funded that amount. The campaign is funded week by week and can end after any week; views after the campaign ends are not paid.

Schedule and audience

• Campaign length: 2 weeks, Monday to Sunday (UTC). Your start date is confirmed when you are hired.
• Videos per creator each week: 3.
• Video languages: en.
• Target markets: USA.

Who should apply

Proposed criteria for owner review: creators must live in the United States and make English-language videos. Review 3–10 original personal portfolio videos for a clear opening, understandable delivery and readable iPhone app demonstrations; use the available sample rather than rejecting new creators for a thin history. Ask for audience-location evidence showing a meaningful US audience, and request clarification if missing; residence alone is not proof. No follower-count, earning-history or demographic gates. Exclude repost/clip compilations, AI-avatar accounts and unverified ownership of linked accounts. Require honest product use, appropriate sponsorship disclosure and willingness to avoid medical advice, extreme restriction, guaranteed weight loss, invented results or unverified accuracy claims. Fitness, meal-prep or everyday lifestyle experience is useful but not mandatory. Every hire or rejection remains a separate owner decision.