UGC Ads creator for an AI calorie counter and fitness app

About the product

The app is a free, AI-powered calorie tracking and fitness app designed to make healthy living easier. With features like AI meal scanning, calorie and macro tracking, workout tracking, and personalized fitness insights, the app helps users build healthier habits without complicated spreadsheets or manual logging.

Our mission is to make fitness tracking simple, accessible, and enjoyable for everyone.

What you'll make

We're looking for engaging, authentic short-form content for TikTok and Instagram Reels that showcases the app in everyday life.

Content ideas include:

• App demonstrations: Show how the app makes tracking meals, calories, and fitness progress effortless.
• Fitness and nutrition routines: Incorporate the app naturally into your daily meals, workouts, or wellness journey.
• Educational content: Share practical nutrition tips, calorie-tracking tutorials, or healthy lifestyle advice.
• Creative storytelling: Use relatable fitness struggles, trending formats, and attention-grabbing hooks to introduce the app.

Selected creators will begin with 2 paid trial posts, each featuring a different creative angle. Successful creators may be offered ongoing collaborations.

Who we're looking for

We're recruiting creators across two categories:

Tier A — Qualified UGC Creators

• No minimum follower requirement.
• Strong portfolio of engaging short-form content.
• Ability to create compelling hooks, authentic app demonstrations, and relatable storytelling.

Tier B — Fitness & Wellness Creators

• Approximately 3K–50K followers.
• Focus on fitness, nutrition, weight management, or healthy lifestyles.
• An engaged, relevant audience with genuine interactions.

All creators should:

• Be comfortable demonstrating mobile apps and sharing authentic experiences.
• Create high-quality, engaging TikTok or Instagram content.
• Be reliable, responsive, and open to feedback.
• Be willing to share post analytics and use a unique referral link or code.

How we work together

We provide creative briefs, content examples, and guidance to help you get started, while encouraging your own creative style.

Compensation includes:

• Base payment: $25 per approved post for Tier A or $40 for Tier B.
• View bonuses: Up to $300 per post based on performance.
• Engagement bonuses: Up to $100 per post for genuine, relevant comments.
• Signup bonuses: $1–$4 per activated user referred through your unique tracking link or code.

Performance bonuses can be combined with base payments, subject to the agreed eligibility criteria and measurement periods.

We evaluate performance through content quality, authentic engagement, views, and activated app signups. All posts must include appropriate sponsorship disclosure, and compensation terms will be confirmed before content creation.

We're excited to collaborate with creative individuals who want to grow with the app!