Canvas UGC creator for an AI plant care app

The app is an iPhone app for identifying plants, checking plant problems from photos, and keeping track of care. Show a real plant-care moment and how you use the app to decide what to do next.

Goal and audience

• Help US indoor-plant owners discover the app and download it.
• Speak to beginners who do not know their plant's name, worry about yellow leaves, or forget care tasks.

Video ideas

• Show a plant you do not recognize, take a photo in the app, and show the identification result.
• Start with a yellow leaf or brown tip, then show the app's care guidance. Present it as advice, not a guaranteed diagnosis or cure.
• Show your plant-care routine and the app's reminders or daily checklist.
• Ask the AI assistant a real care question about a plant in your garden and show its response.

Key messages

• Find out what plant you have and learn its care needs.
• Get photo-based guidance when something looks wrong.
• Remember your plants' care tasks in one place.

Requirements

• Make 3 original videos per creator per paid week for TikTok and Instagram under the campaign's posting rules.
• Use English, vertical 9:16, under 30 seconds, and show the app on screen for at least 3 seconds.
• Use your own face, voice and plants. Keep your delivery natural; choose your own wording.
• Show actual app results. Do not fake recovery, invent accuracy numbers, claim professional expertise, or promise that no plant will die.
• Do not call all features free unless you have checked the current app access and pricing.
• Disclose the paid relationship clearly using the platforms' required labels and applicable advertising rules.
• End with a simple invitation to find the app on the App Store.

Campaign terms

• Proposed length: 2 paid weeks, starting when the owner hires the first creator. Up to 2 creators; each hire is a separate owner decision.
• Compensation is performance-only under the payout formula shown in this job. No base fee, salary, retainer, or guaranteed per-post payment.
• Accept the published view-pay and milestone-bonus terms before starting.

Creative direction

Use an authentic problem → real app demonstration → useful next step. No reference videos have been verified for this proposal; the ideas above are directions, not claims about proven winning clips. Paid advertising reuse or other usage rights require separate agreement and are not granted by this brief.

Payment

Creators get performance payouts based on CPM rates applied per video: From 200 to 999,999 views, a rate of $0.50 / 1,000 views is paid. Applies to TikTok and Instagram only. Creators get bonus payouts applied per video. Unlocked tiers are aggregated. At least 50,000 views, cumulative bonus reaches $50.00. At least 100,000 views, cumulative bonus reaches $100.00. At least 250,000 views, cumulative bonus reaches $250.00. At least 500,000 views, cumulative bonus reaches $450.00. At least 1,000,000 views, cumulative bonus reaches $850.00. Applies to TikTok and Instagram only. Bonuses are paid immediately once performance tiers are reached. Performance payouts stop at $200.00 every week; base payout and fixed salary are not affected. Videos count toward performance payouts for 31 days after publication, including videos published before the payout period. The weekly limit is guaranteed. When your videos earn more than it in a week, the brand pays the rest separately, up to $1349.90 per video, once it has funded that amount. The campaign is funded week by week and can end after any week; views after the campaign ends are not paid.

Schedule and audience

• Campaign length: 2 weeks, starting the day you are hired.
• Videos per creator each week: 3.
• Video languages: en.
• Target markets: USA.

Who should apply

Proposed criteria for owner review: creators must live in the US and produce clear English videos. Verify ownership of their TikTok/Instagram accounts and authentic personal content; no repost, clipper or AI-content aggregation accounts. Review 3–10 available videos for clear hooks, understandable demos and honest delivery; a thin portfolio is not automatic rejection. Ask for audience-location evidence showing a predominantly US audience, treating missing evidence as unknown rather than a mismatch. Prefer creators who can naturally demonstrate care of real indoor plants, without requiring a plant niche, minimum followers, previous earnings or platform badges. Confirm acceptance of the published performance-only terms and 3 videos per week. Flag misleading product claims or deceptive demonstrations for owner review. No applicant is hired or rejected automatically.