Canvas UGC creator for a gig driver offer tool

The assignment

Make a short, real-person app demo that helps a gig driver decide whether the app could help them judge an offer. Show one decision, not a tour of every feature.

Who you're talking to

Drivers looking at an offer countdown and trying to work out whether the pay matches the time and distance. They want a clearer comparison, not a promise of easy money.

The one idea

The same payout can mean very different rates. Show the app's TAKE/SKIP recommendation, S–F grade and estimated gross pay per mile or hour for a labeled example.

How to build it

• Open with “Would you take this offer?” or “Same payout, different miles.”
• Show the example's pay, distance and time; reveal the app's grade and explain one rate.
• Keep the actual app visible for at least three seconds. Use readable captions and a vertical video around 20–30 seconds.
• End with one invitation to check the app through the download link.

Must include

• Mention the brand by name and show your own authentic demo.
• Make clear that drivers set their own goals and make the final choice.
• Disclose paid promotion clearly. Label example offers and hide customer, address and account details.
• Film parked or at home. Show the recording indicator honestly if demonstrating screen sharing.

Avoid

No filming while driving, guaranteed earnings, net-profit claims, automatic acceptance or declining, mileage tracking or tax features. Do not imply affiliation with Uber, Lyft or DoorDash. Do not promise the trial to every driver or fake an app result.

Make it yours

Choose your hook, setting, humor and wording. Use your own face, voice and original footage; keep it conversational rather than reading a commercial.

Your accounts

• Create a new TikTok account and a new Instagram account just for this product. Do not use an account you already have.
• Post only content for the app there: no other brands, apps or sponsored posts.
• Put the download link in both bios.
• Send both handles in the Viral chat when you are hired. Only videos on accounts we track are paid.

Payment

Creators get paid $15.00 per video. This equals $15.00 in total every week, if they reach the video target of 1. Base payout is limited by the video target. Applies to TikTok and Instagram only. Creators get performance payouts based on CPM rates applied per video: From 200 to 999,999 views, a rate of $1.00 / 1,000 views is paid. Applies to TikTok and Instagram only. Creators get bonus payouts applied per video. Unlocked tiers are aggregated. At least 50,000 views, cumulative bonus reaches $50.00. At least 100,000 views, cumulative bonus reaches $100.00. Applies to TikTok and Instagram only. Bonuses are paid immediately once performance tiers are reached. Performance payouts stop at $200.00 every week; base payout and fixed salary are not affected. Videos count toward performance payouts for 31 days after publication, including videos published before the payout period. Views and bonuses pay up to the weekly limit and nothing above it. The campaign is funded week by week and can end after any week; views after the campaign ends are not paid.

Schedule and audience

• Campaign length: 2 weeks, starting the day you are hired.
• Videos per creator each week: 1.
• Video languages: en.
• Target markets: USA, GBR, CAN, AUS.

Who should apply

Proposed for owner review: creators able to explain offer pay, time and distance clearly using their own face, voice and original footage. Confirm access to an iPhone that can install and demonstrate the current app; do not use the old iOS 27 requirement. Review existing on-camera and app-demo work for clear hooks, readable screen footage and safe, accurate explanations. Gig-driving experience is useful, not mandatory. No follower minimum or proven reach is required on new accounts. Thin portfolios or missing device evidence need clarification, not rejection based on statistics. Ask how they would speak to drivers using Uber, Lyft or DoorDash; residence alone does not prove audience geography. No AI presenters, reposted clips, impersonation, bought engagement or misleading earnings claims. No custom samples or account setup required to apply. The owner reviews portfolios and approves each hire separately in Applications; no additional usage rights or account transfer are assumed.