Canvas UGC creator for an iPhone disposable camera app

The app turns your iPhone into a disposable camera: take 24 photos without previews, then rediscover them after a wait of at least seven days. Show what that feels like in your own life, in Estonian.

Goal and audience

• Help people in Estonia discover and try the app for a trip, a birthday or an ordinary day with friends.
• This is an initial TikTok and Instagram experiment, not a promise of downloads.

What makes it different

• Stay in the moment: no previews, retakes or deleting the bad photos.
• A roll stays sealed for your chosen wait, at least seven days. Photos then open one by one; do not promise that the entire roll appears on day seven.
• Added friends see photos when they open and can leave short notes. There are no filters, likes or feed.
• The app is free to download; optional premium features add more simultaneous rolls and longer waits. Do not claim all features are paid or invent prices.

Video ideas

• A real outing: name a roll, take a photo, show that it is hidden, then return later for the genuine reveal.
• Talk to camera: why you kept checking photos on trips, and what changes when you cannot preview them.
• Show a real friend's reaction to an opened photo, with permission.
• Three opening ideas to adapt, not scripts: “24 pilti. Mitte ühtegi eelvaadet.” / “Need reisipildid avanevad alles hiljem.” / “Kas suudad oma fotosid nädala mitte vaadata?”

Requirements

• Three original short videos per creator per paid week, for two paid weeks. Use week one for real capture/countdown videos and week two for genuine reveals when available.
• Film vertically, 9:16, under 30 seconds, with the app visible for at least three seconds. Use clear Estonian speech or captions and a simple App Store call to action.
• Demonstrate the real product. Never shorten or fake the wait, imply instant results, or claim that all pictures unlock together.
• Show your own face and experience. Obtain consent for anyone and any personal photos shown; no reposts, AI-generated testimonials or unlicensed assets.
• Clearly disclose the paid collaboration as required by the platform and local rules.
• Use the campaign’s performance-only view payments and milestone bonuses; no base pay, retainer or guaranteed per-post fee. Review the payment terms before applying.

Timing

Paid weeks start on the Monday after the first creator is hired. Recruitment approval does not mean anyone has been hired. Arrange real capture and reveal footage around the minimum wait; do not fabricate a reveal to meet a posting target.

Payment

Creators get performance payouts based on CPM rates applied per video: From 200 to 999,999 views, a rate of $0.50 / 1,000 views is paid. Applies to TikTok and Instagram only. Creators get bonus payouts applied per video. Unlocked tiers are aggregated. At least 50,000 views, cumulative bonus reaches $50.00. At least 100,000 views, cumulative bonus reaches $100.00. At least 250,000 views, cumulative bonus reaches $250.00. At least 500,000 views, cumulative bonus reaches $450.00. At least 1,000,000 views, cumulative bonus reaches $850.00. Applies to TikTok and Instagram only. Bonuses are paid immediately once performance tiers are reached. Performance payouts stop at $200.00 every week; base payout and fixed salary are not affected. Videos count toward performance payouts for 31 days after publication, including videos published before the payout period. The weekly limit is guaranteed. When your videos earn more than it in a week, the brand pays the rest separately, up to $1349.90 per video, once it has funded that amount. The campaign is funded week by week and can end after any week; views after the campaign ends are not paid.

Schedule and audience

• Campaign length: 2 weeks, Monday to Sunday (UTC). Your start date is confirmed when you are hired.
• Videos per creator each week: 3.
• Video languages: et.
• Target markets: EST.

Who should apply

Proposed for owner review: creators living in Estonia who make original personal videos in Estonian, can demonstrate the app on an iPhone, and can document an authentic outing followed by the real reveal at least seven days later. Review 3–10 available original videos for clear hooks, understandable app demos and natural storytelling; no follower-count or earnings minimum. Request audience-location evidence showing an Estonia-relevant audience; residence is not proof of audience location and missing data needs clarification, not automatic rejection. Use consenting participants and protect personal photos; exclude repost/AI-content aggregator accounts. Thin portfolios can be considered if original work is convincing. Every hire or rejection requires the owner’s separate decision.