Canvas UGC creator for a PMDD cycle tracking app

The app is an iPhone journal for people dealing with PMDD or severe PMS. Help people see how a short daily check-in can record symptoms privately and prepare them for conversations about harder cycle days.

Goal and audience

• Help UK viewers understand the app and decide whether to download it.
• Speak in English to people looking for PMDD/PMS symptom tracking, not fertility advice.

Key messages

• Record symptoms in a gentle, 30-second daily check-in.
• Keep your journal on your phone without creating an account.
• Use patterns and a PDF report to prepare for a GP conversation; reports and predictions require the premium subscription.

Video ideas

• Demonstrate a quick daily symptom check-in using fictional entries.
• Show how a symptom history can help you prepare questions for a GP; demonstrate the report only if you have access.
• Explain the partner card and how someone might choose to share it, using example data.
• Compare the job of recording harder cycle days with simply marking period dates, without naming or criticising other apps.

Requirements

• Make 3 original videos per creator per paid week, for 2 paid weeks, on the campaign's TikTok and Instagram platforms.
• Use vertical 9:16 videos under 30 seconds, with readable captions and the app visible for at least 3 seconds. Use your own voice and original filmed footage, not reposts or AI testimonials.
• Explain the free daily check-in accurately; predictions, correlations and clinician reports are paid features. Do not invent prices.
• Do not claim the app diagnoses, treats or cures PMDD, validates a diagnosis, or proves a medication works. Do not encourage changing treatment. Describe predictions as estimates and correlations as patterns.
• Use fictional data. Do not show private health records or claim a lived experience or diagnosis you have not chosen to share. Personal disclosure is not required.
• Clearly disclose the paid relationship using platform tools and an upfront ad label as appropriate for UK advertising rules.
• Include a simple call to view the app's App Store page. Compensation is performance-only under the campaign's view formula and milestone bonuses; no base fee, salary or retainer.

Timing

Paid weeks start on the Monday after the first creator is hired. Recruitment approval does not guarantee a hire. The owner chooses creators separately in Applications.

References

No reference videos have been verified; use these ideas as creative directions, not a rigid script.

Payment

Creators get performance payouts based on CPM rates applied per video: From 200 to 999,999 views, a rate of $0.50 / 1,000 views is paid. Applies to TikTok and Instagram only. Creators get bonus payouts applied per video. Unlocked tiers are aggregated. At least 50,000 views, cumulative bonus reaches $50.00. At least 100,000 views, cumulative bonus reaches $100.00. At least 250,000 views, cumulative bonus reaches $250.00. At least 500,000 views, cumulative bonus reaches $450.00. At least 1,000,000 views, cumulative bonus reaches $850.00. Applies to TikTok and Instagram only. Bonuses are paid immediately once performance tiers are reached. Performance payouts stop at $200.00 every week; base payout and fixed salary are not affected. Videos count toward performance payouts for 31 days after publication, including videos published before the payout period. The weekly limit is guaranteed. When your videos earn more than it in a week, the brand pays the rest separately, up to $1349.90 per video, once it has funded that amount. The campaign is funded week by week and can end after any week; views after the campaign ends are not paid.

Schedule and audience

• Campaign length: 2 weeks, Monday to Sunday (UTC). Your start date is confirmed when you are hired.
• Videos per creator each week: 3.
• Video languages: en.
• Target markets: GBR.

Who should apply

Proposed criteria for owner review: creators must live in the UK and create original English-language videos on their own TikTok or Instagram accounts. Assess examples of clear, empathetic product demonstrations and responsible health-topic explanations, plus audience-location evidence showing UK reach; residence alone is not proof of audience location. Ask for missing audience or portfolio evidence rather than assuming a mismatch. No minimum follower count, earnings or prior marketplace hires; a thin portfolio is not automatic rejection. Do not select by gender, age, appearance, diagnosis or willingness to disclose private health history. Do not use repost hubs, AI testimonials or someone else's account. Creators must distinguish paid features, disclose the ad relationship and avoid diagnostic, cure or treatment claims. Each hire or rejection needs the owner's separate decision in Applications.