Canvas UGC creator for an AI calorie tracking app

The app helps people log meals from a photo and track estimated calories and macros. Show how it works with a real meal, in your own voice.

Goal and audience

Help US adults who want simpler everyday calorie and protein logging discover the app. Make videos in English for TikTok and Instagram. This is a small initial experiment, not a promise of weight loss.

Key messages

• Take a meal photo, review and adjust the nutrition estimate, then save it.
• Try 5 free AI photo scans per day, plus unlimited manual logging.
• Track calories and macros without ads or ad trackers.

Video ideas

Choose a different angle for each video; do not read a script.

• Show your lunch, scan it, adjust a portion, and save the meal.
• Show the protein estimate and where it appears in your daily totals.
• Type or speak a whole meal instead of searching for each food.
• Show a barcode scan beside manual logging as another way to log.

Video requirements

• Make 3 original videos each paid week; the campaign runs for 2 paid weeks.
• Use vertical 9:16 video, under 30 seconds, with the real app on screen for at least 3 seconds.
• Use your own face and voice alongside a clear app demonstration. Hide personal health information.
• Show an honest estimate and the ability to correct it. Do not claim exact accuracy, medical advice, guaranteed weight loss or medication effects.
• Explain the free scan limit accurately; do not say all premium features are free.
• Include a clear invitation to find the app on the App Store, and disclose the paid partnership as required.
• Use only content you own or have permission to use. Any reuse for paid ads needs separately confirmed rights; this brief does not itself grant them.

Selection and timing

We are looking for up to 2 US-based creators with original personal videos and evidence that their audience is primarily in the US. Applicants are reviewed individually; follower count is not a selection gate. Paid weeks run Monday–Sunday, starting the Monday after the first creators are hired.

Payment

Compensation is performance-only under the campaign's displayed per-view formula and milestone bonuses. There is no base pay, salary, retainer or guaranteed per-post fee. See the campaign payment terms for the fixed rates, weekly limit and per-video maximum.

Payment

Creators get performance payouts based on CPM rates applied per video: From 200 to 999,999 views, a rate of $0.50 / 1,000 views is paid. Applies to TikTok and Instagram only. Creators get bonus payouts applied per video. Unlocked tiers are aggregated. At least 50,000 views, cumulative bonus reaches $50.00. At least 100,000 views, cumulative bonus reaches $100.00. At least 250,000 views, cumulative bonus reaches $250.00. At least 500,000 views, cumulative bonus reaches $450.00. At least 1,000,000 views, cumulative bonus reaches $850.00. Applies to TikTok and Instagram only. Bonuses are paid immediately once performance tiers are reached. Performance payouts stop at $200.00 every week; base payout and fixed salary are not affected. Videos count toward performance payouts for 31 days after publication, including videos published before the payout period. The weekly limit is guaranteed. When your videos earn more than it in a week, the brand pays the rest separately, up to $1349.90 per video, once it has funded that amount. The campaign is funded week by week and can end after any week; views after the campaign ends are not paid.

Schedule and audience

• Campaign length: 2 weeks, Monday to Sunday (UTC). Your start date is confirmed when you are hired.
• Videos per creator each week: 3.
• Video languages: en.
• Target markets: USA.

Who should apply

Proposed criteria for owner review: creators must live in the US and make English-language videos. Verify account ownership and inspect 3–10 original personal videos showing clear delivery and understandable product demonstrations; do not select by follower count, earnings or demographic appearance. Require audience-location evidence showing a majority US audience; residence alone is not proof. If evidence is missing, ask for it rather than infer mismatch. Reject repost/clip aggregation, AI-repost or someone else's accounts. Consider newcomers with promising original work; thin portfolios are not an automatic rejection. Confirm willingness to use the app, show real estimated results with corrections, avoid medical/weight-loss guarantees, disclose sponsorship and accept the fixed performance-only terms. The owner makes every hire or rejection in Applications.