Canvas UGC creator for an AI fitness and meal planning app

The app is an iPhone app that creates workout and meal plans and helps people adjust them when life changes. We’re looking for creators to show one useful moment from their own experience with the app.

Goal and audience

Help US adults decide whether to try the app for workout and meal planning. Make clear, honest videos in English for TikTok and Instagram. This is an initial demonstration experiment, not a promise of fitness results.

Video ideas

• Only 20 minutes today? Show Coach shortening your planned workout and the change card before you accept it.
• Dinner plans changed? Show a meal swap and the grocery list.
• Your schedule changed this week? Show moving a session or planning a travel week.
• Show how a weekly check-in reviews progress and adjusts targets, without exposing personal health details.

Pick one situation per video. Tell it in your own words; don’t read a scripted feature list.

Key messages

• Workout and nutrition plans use your goals, equipment, schedule and food preferences.
• Coach can adjust your plan, with changes shown first and an option to undo.
• Meal choices, swaps and grocery lists help with everyday planning.

Requirements

• Three original videos per creator per paid week, for two paid weeks. TikTok and Instagram are the supported platforms.
• Vertical 9:16, under 30 seconds, with the actual app on screen for at least three seconds and a clear invitation to try the app.
• Use your own on-camera presentation and original screen recordings. Start with the situation, then demonstrate the action. No reposts, synthetic testimonials or copied clips.
• Use English, readable captions and the sponsorship disclosures required by the platform and law.
• Show only features you can actually access. Free use includes the questionnaire and limited Coach messages; personalized plans and full Coach access require Premium. Do not promise a free plan, trial or supplied subscription access.
• No guaranteed weight loss, medical advice, diagnosis, precise calorie/body-scan accuracy claims, or invented personal results. Do not show other people’s body images or private health data.

Creator selection

We’ll review your original videos and US audience evidence, not use follower count as a hiring gate. New creators with good examples are welcome. The owner separately chooses who to hire after applications arrive.

Payment and timing

Compensation is performance-only under the campaign’s published view formula and per-video bonuses, with no base pay, salary or retainer. Two paid Monday–Sunday weeks start the Monday after the first creator is hired. Approval opens applications; it does not hire creators.

Payment

Creators get performance payouts based on CPM rates applied per video: From 200 to 999,999 views, a rate of $0.50 / 1,000 views is paid. Applies to TikTok and Instagram only. Creators get bonus payouts applied per video. Unlocked tiers are aggregated. At least 50,000 views, cumulative bonus reaches $50.00. At least 100,000 views, cumulative bonus reaches $100.00. At least 250,000 views, cumulative bonus reaches $250.00. At least 500,000 views, cumulative bonus reaches $450.00. At least 1,000,000 views, cumulative bonus reaches $850.00. Applies to TikTok and Instagram only. Bonuses are paid immediately once performance tiers are reached. Performance payouts stop at $200.00 every week; base payout and fixed salary are not affected. Videos count toward performance payouts for 31 days after publication, including videos published before the payout period. The weekly limit is guaranteed. When your videos earn more than it in a week, the brand pays the rest separately, up to $1349.90 per video, once it has funded that amount. The campaign is funded week by week and can end after any week; views after the campaign ends are not paid.

Schedule and audience

• Campaign length: 2 weeks, Monday to Sunday (UTC). Your start date is confirmed when you are hired.
• Videos per creator each week: 3.
• Video languages: en.
• Target markets: USA.

Who should apply

Proposed criteria for owner review: creators must live in the US and create English-language videos for an adult US audience. Ask for platform audience-location evidence showing the US is their largest audience market; residence alone is not evidence. Review 3–10 original videos for a clear opening, understandable explanation and authentic on-camera delivery; verify ownership of the posting accounts. They must be able to record current iPhone app screens, demonstrate one workout or meal-plan action accurately, and follow health-claim, privacy and sponsorship-disclosure requirements. No follower-count, earnings, rating or previous-campaign gate. Thin portfolios can be considered with strong original examples; missing portfolio or audience evidence needs clarification, not an automatic rejection. Exclude repost/clip aggregation or synthetic testimonial accounts after content verification. Every hire or rejection remains the owner’s separate decision in Applications.