Canvas UGC creator for a Chinese learning app

About the product

The app is a Chinese-learning app designed to help learners build practical Mandarin skills through structured, engaging lessons.

We’re looking for creators who can introduce the app to beginner Chinese learners in a relatable and inspiring way. Your content should make learning Chinese feel approachable, enjoyable, and achievable, even for someone starting from zero.

What you'll do

• Create 3–7 short-form videos per month for TikTok and/or Instagram Reels. The agreed number will depend on your availability and the production complexity of each piece.
• Develop original concepts that suit the account’s audience while following the creative brief, suggested hooks, and campaign angles provided by the brand.
• Manage the account’s day-to-day content activities, including:
• Writing captions and preparing posts
• Publishing approved content according to the agreed schedule
• Responding to relevant comments and audience engagement
• Encouraging positive conversations with the community
• Flagging sensitive questions, complaints, or issues to the team
• Monitoring content performance and sharing key engagement results
• Include clear, natural calls to action encouraging viewers to try the app.
• Submit content for approval before publishing.

You’ll have the freedom to propose concepts and adapt content to your creative style, while working within the agreed brand and account guidelines.

How we work together

At the beginning of each collaboration period, we’ll align on your planned content volume, concepts, deadlines, fixed fee, and performance-bonus structure.

You’ll submit your concepts or drafts for review before posting. Our team will provide feedback and confirm approval to ensure the content is accurate and aligned with the campaign while preserving your authentic voice.

Communication will take place through an agreed channel for briefs, submissions, feedback, and scheduling.

Creators receive a fixed monthly payment based on the terms agreed upon before the collaboration begins. In addition, each content piece may qualify for a performance bonus based on its engagement results. The exact fee, performance criteria, bonus amounts, payment date, deliverables, and any applicable content usage rights will be confirmed in advance.