Canvas UGC creator for a football trivia and match prediction app

The app turns your football club's history and upcoming matches into games. We’re looking for creators to show fellow UK football fans a real challenge in the app, then invite them to try it.

Goal and audience

• Help UK football fans discover and download the app.
• Make videos in English for fans of Premier League and EFL clubs who enjoy nostalgia, trivia and matchday predictions.

What to show

• Prove how well you remember your club: recall a score, name the XI or match goals to scorers in Rewind.
• Try On This Day, the daily historic-match challenge, and show your genuine result.
• Before kickoff, make a score and first-scorer prediction in Takes. Explain that these are your picks, not betting tips.
• Show the benefit in plain language: play your club's history rather than just read stats.

Video ideas

• “You call yourself a fan—can you name this XI?” Pause briefly for viewers to guess, then reveal your result.
• “I was there, but I still got this wrong.” Tell one short personal memory while playing Rewind.
• “My club on this day.” Try the daily match and show whether you earned gold.
• “My prediction before kickoff.” Show your Takes picks and invite viewers to make theirs in the app.

Requirements

• Make 3 original videos per creator per paid week for TikTok and Instagram under the campaign's posting requirements.
• Film vertically in 9:16, under 30 seconds; show readable app gameplay for at least 3 seconds.
• Use your own voice and face, natural reactions and clear English. Say the app's name and invite viewers to try the app.
• Show actual app screens and results. Do not invent features, wins, earnings, private leagues or unlimited free play.
• Use only footage and music you have permission to use; no copied football broadcasts or compilation/repost accounts.
• Clearly disclose the commercial relationship using the platforms' required tools and an obvious ad disclosure.
• The app is free to play; On This Day offers one free play a day. Do not promise that all features are unlimited or free.

Paid weeks and payment

The proposal is for 2 paid weeks and up to 2 creators. Paid weeks run Monday–Sunday, starting the Monday after the first creator is hired. Payment is performance-only under the displayed view formula, per-video milestone bonuses and weekly limit; there is no base pay, salary or retainer. Review the full payment preview before applying.

Payment

Creators get performance payouts based on CPM rates applied per video: From 200 to 999,999 views, a rate of $0.50 / 1,000 views is paid. Applies to TikTok and Instagram only. Creators get bonus payouts applied per video. Unlocked tiers are aggregated. At least 50,000 views, cumulative bonus reaches $50.00. At least 100,000 views, cumulative bonus reaches $100.00. At least 250,000 views, cumulative bonus reaches $250.00. At least 500,000 views, cumulative bonus reaches $450.00. At least 1,000,000 views, cumulative bonus reaches $850.00. Applies to TikTok and Instagram only. Bonuses are paid immediately once performance tiers are reached. Performance payouts stop at $200.00 every week; base payout and fixed salary are not affected. Videos count toward performance payouts for 31 days after publication, including videos published before the payout period. The weekly limit is guaranteed. When your videos earn more than it in a week, the brand pays the rest separately, up to $1349.90 per video, once it has funded that amount. The campaign is funded week by week and can end after any week; views after the campaign ends are not paid.

Schedule and audience

• Campaign length: 2 weeks, Monday to Sunday (UTC). Your start date is confirmed when you are hired.
• Videos per creator each week: 3.
• Video languages: en.
• Target markets: GBR.

Who should apply

Proposed criteria for owner review: creators must live in GB and make English-language videos. Separately confirm that their audience includes UK football fans using audience-location evidence and examples of audience interest; residence alone is not enough. Review 3–10 original videos for a clear opening, believable personal delivery and readable app demonstration. Prefer two different creative approaches (club nostalgia and matchday predictions), not demographic filters. Require creators to use their own face/voice and account; exclude copied broadcast compilations, faceless reposts and AI-repost content. No minimum followers, past earnings or marketplace rank. A thin portfolio is not an automatic rejection: ask for missing evidence and consider a performance-only trial within the approved campaign. Require accurate product claims and clear ad disclosures. Owner makes every hire/reject decision in Applications.