Canvas UGC creator for a running stats video app

The app turns Strava activities into shareable photos and videos. We’re looking for creators to show runners how they use the app after a real run.

Goal and audience

Help US runners who use Strava discover the app and download it. Show a finished post first, then how you made it. Use your own experience rather than a scripted endorsement.

Video ideas

• Before and after: turn your post-run photo into a story with distance, pace and a route map.
• Your style: change sticker fonts, colors and placement to match your running photo or video.
• Club day: make a custom overlay with your club logo (with permission) and show how friends can use it for their own runs.

Key messages

• Put real run stats on your photos or videos using Strava import.
• Choose from 80+ stickers and arrange them your way.
• Share to Instagram Stories or use a custom club overlay.

Requirements

• Make 3 original videos per paid week for TikTok and Instagram under the campaign’s posting rules.
• Use English, vertical 9:16 video, and keep each video under 30 seconds.
• Show the app on screen for at least 3 seconds and include a clear finished example.
• Use your own footage and authorized logos; hide sensitive routes and other runners’ private data.
• Clearly disclose the paid relationship as required by the platform and US rules.
• Do not claim the app records your run, supports unlisted integrations, improves athletic performance, or guarantees results.
• Do not claim it is wholly free or watermark-free; only describe features you actually used.
• End with a natural invitation to find the app on the App Store.

Payment and timing

This is performance-only compensation, with no base pay or per-post fee. The campaign’s view payments, milestone bonuses, weekly limit and maximum per-video earnings are shown in its payment terms. The proposed length is 2 paid weeks, starting the Monday after the first creator is hired.

Examples

Use the three video ideas above as directions, not scripts. Reference videos have not yet been verified; no rights to reuse third-party content are supplied. Any paid-ad reuse requires separately confirmed rights.

Payment

Creators get performance payouts based on CPM rates applied per video: From 200 to 999,999 views, a rate of $0.50 / 1,000 views is paid. Applies to TikTok and Instagram only. Creators get bonus payouts applied per video. Unlocked tiers are aggregated. At least 50,000 views, cumulative bonus reaches $50.00. At least 100,000 views, cumulative bonus reaches $100.00. At least 250,000 views, cumulative bonus reaches $250.00. At least 500,000 views, cumulative bonus reaches $450.00. At least 1,000,000 views, cumulative bonus reaches $850.00. Applies to TikTok and Instagram only. Bonuses are paid immediately once performance tiers are reached. Performance payouts stop at $200.00 every week; base payout and fixed salary are not affected. Videos count toward performance payouts for 31 days after publication, including videos published before the payout period. The weekly limit is guaranteed. When your videos earn more than it in a week, the brand pays the rest separately, up to $1349.90 per video, once it has funded that amount. The campaign is funded week by week and can end after any week; views after the campaign ends are not paid.

Schedule and audience

• Campaign length: 2 weeks, Monday to Sunday (UTC). Your start date is confirmed when you are hired.
• Videos per creator each week: 3.
• Video languages: en.
• Target markets: USA.

Who should apply

Proposed criteria for owner review: creators must live in the US and make original English-language personal content on TikTok and Instagram. Confirm account ownership, iPhone access, ability to use their own Strava running activity and produce real app demonstrations. Assess actual videos for clear openings, readable app demonstrations and truthful delivery; no follower-count or earnings minimum. Prefer evidence of a US running or active-lifestyle audience, but residence alone is not audience proof. Missing audience evidence requires clarification, not an automatic rejection. No repost/AI-aggregation accounts. Thin portfolios can be considered on the quality of available work. Every hire or rejection needs the owner’s separate decision in Applications.