Canvas UGC creator for a restaurant wine app

The app helps people choose wine at restaurants. Photograph a wine list to see recommendations based on taste preferences, critic ratings and retail price comparisons. Make short videos showing how you use it to decide what to order.

Goal and audience

• Help US adults of legal drinking age discover the app and try scanning a restaurant wine list.
• Speak to diners who feel unsure about unfamiliar bottles or menu prices. Keep the tone friendly, not wine-snobbish.

Video ideas

• “I like reds, but which bottle on this list would I choose?” Show your taste profile, list scan and recommendation.
• “What does this restaurant price look like next to retail?” Show the actual comparison without promising savings.
• “Remember the wine you liked last dinner?” Show saving and rating a wine in your digital cellar.
• Start with the intimidating menu, then show how the app helps you choose.

Show the app honestly

• Use your own working app and a real or clearly labeled sample list. Show actual results; never invent scores, prices or a successful scan.
• Lead with scanning a restaurant list, taste matches and price insights. Do not describe food pairing, wine delivery, guaranteed savings or professional credentials as the app's features.
• Share your own experience only. Do not promise that every bottle will be recognized or that recommendations are objective guarantees.

Video requirements

• Create 3 original videos per creator each week for 2 paid weeks on TikTok and Instagram under the campaign’s platform rules.
• Shoot vertical 9:16 videos, under 30 seconds, with the app clearly visible for at least 3 seconds and readable English captions.
• End with a simple invitation to find the app on the App Store.
• Use clear paid-partnership disclosures and comply with each platform’s alcohol-related content rules. Do not target minors or encourage excessive drinking.
• Use your own footage, voice and account; no repost compilations, synthetic testimonials or borrowed creator identities. Do not film restaurant guests without permission.

Timing and payment

• Paid weeks run Monday–Sunday and begin the Monday after the first creator is hired.
• Compensation is performance-only using the campaign’s fixed view formula and milestone bonuses. No base pay, per-post guarantee, salary or retainer.
• Review the exact payout terms in the campaign proposal before accepting.

Payment

Creators get performance payouts based on CPM rates applied per video: From 200 to 999,999 views, a rate of $0.50 / 1,000 views is paid. Applies to TikTok and Instagram only. Creators get bonus payouts applied per video. Unlocked tiers are aggregated. At least 50,000 views, cumulative bonus reaches $50.00. At least 100,000 views, cumulative bonus reaches $100.00. At least 250,000 views, cumulative bonus reaches $250.00. At least 500,000 views, cumulative bonus reaches $450.00. At least 1,000,000 views, cumulative bonus reaches $850.00. Applies to TikTok and Instagram only. Bonuses are paid immediately once performance tiers are reached. Performance payouts stop at $200.00 every week; base payout and fixed salary are not affected. Videos count toward performance payouts for 31 days after publication, including videos published before the payout period. The weekly limit is guaranteed. When your videos earn more than it in a week, the brand pays the rest separately, up to $1349.90 per video, once it has funded that amount. The campaign is funded week by week and can end after any week; views after the campaign ends are not paid.

Schedule and audience

• Campaign length: 2 weeks, Monday to Sunday (UTC). Your start date is confirmed when you are hired.
• Videos per creator each week: 3.
• Video languages: en.
• Target markets: USA.

Who should apply

Proposed criteria for owner review: creators must live in the US, be of legal drinking age (21+) and create original English-language TikTok/Instagram content on their own accounts. Evaluate 3–10 available original videos for clear explanations, honest app demonstrations, readable screen footage and natural delivery; no minimum follower or earnings gate. Prefer demonstrated relevance to adult US restaurant-goers; obtain audience-location and age evidence rather than infer it from residence, name or appearance. Request missing portfolio/audience evidence instead of treating it as failure. Exclude repost compilations, fabricated testimonials and accounts the applicant does not own. Require responsible alcohol-related messaging, no targeting minors and clear sponsorship disclosures. Food or dining experience is helpful, not mandatory. Every hire or rejection remains the owner’s separate decision in Applications.