Canvas UGC creator for an iOS sketchbook app

The assignment

Make a short, vertical product demonstration showing a real idea becoming an imperfect sketch in the app. Help someone who keeps putting off drawing see a simple reason to start.

Who you're talking to

People who enjoy doodling but feel every page should look finished. They might want to capture an idea before it disappears or swap a few minutes of scrolling for drawing.

The one idea

An unfinished idea still deserves a page. Prove it with your first line, a few details, and the sketch saved inside a notebook.

How to build it

• Choose one opening: an idea you nearly forgot, a deliberately imperfect sketch, or a small drawing break.
• Start with a moving hand or a visible stroke, not a logo or a long introduction.
• Show the situation, draw a few lines, then reveal the sketch and its notebook. A cup, plant, or everyday object is enough.
• Keep the app readable on screen for at least three seconds. Use your voice to explain one benefit you actually experienced, then invite viewers to find the app on the App Store.

Learn from the samples

• Borrow the visible drawing opening and curiosity about the finished result, not its multiplayer story; the app is a personal sketchbook.

Must include

• Say the app's name, show your own app footage, and clearly disclose the paid relationship.
• Finger drawing is welcome. Show Apple Pencil only on a compatible iPad, never on iPhone.
• Demonstrate only features you have used successfully.

Avoid

No borrowed footage, invented testimonials, multiplayer claims, promises of professional results, or claims that every feature is free. Hide notifications and private information.

Make it yours

Choose your sketch, setting, wording, humor, and pace. A genuine demonstration matters more than polished artwork or memorizing a script.

Your accounts

• Create a new TikTok account and a new Instagram account just for the app. Do not use an account you already have.
• Post only the app's content there: no other brands, apps or sponsored posts.
• Put the designated App Store link in both bios.
• Send both handles in the Viral chat when you are hired. Only videos on accounts we track are paid.

Payment

Creators get paid $15.00 per video. This equals $45.00 in total every week, if they reach the video target of 3. Base payout is limited by the video target. Applies to TikTok and Instagram only. Creators get performance payouts based on CPM rates applied per video: From 200 to 999,999 views, a rate of $1.00 / 1,000 views is paid. Applies to TikTok and Instagram only. Creators get bonus payouts applied per video. Unlocked tiers are aggregated. At least 50,000 views, cumulative bonus reaches $50.00. At least 100,000 views, cumulative bonus reaches $100.00. Applies to TikTok and Instagram only. Bonuses are paid immediately once performance tiers are reached. Performance payouts stop at $200.00 every week; base payout and fixed salary are not affected. Videos count toward performance payouts for 31 days after publication, including videos published before the payout period. Views and bonuses pay up to the weekly limit and nothing above it. The campaign is funded week by week and can end after any week; views after the campaign ends are not paid.

Schedule and audience

• Campaign length: 2 weeks, starting the day you are hired.
• Videos per creator each week: 3.
• Video languages: en.
• Target markets: USA.

Who should apply

Creators living in the United States who make English-language videos.