Canvas UGC creator for a social workout app

The app is an iPhone app for training live with friends, planning workouts and logging your progress. We want short videos that show how you actually use it, in your own voice.

Goal and audience

• Help US gym-goers discover the app and download it.
• Speak to people who want a workout plan and encouragement from friends. Show the app rather than promising fitness results.

Video ideas

• Show a friend training live in the app, join their session, and explain what makes training together enjoyable.
• Show how you generate a workout around your goal and available equipment, then log a set.
• Show the muscle recovery map and the workout you choose next. Describe what the app shows without giving medical advice.
• Share a routine with a friend or show a personal record from an actual workout.

Key messages

• See friends training and join in real time.
• Get workouts based on your goals, equipment, history and recovery.
• Log sessions, track personal records and share routines.

Content requirements

• Create 3 original videos per paid week for TikTok and Instagram under the campaign posting requirements.
• English; vertical 9:16; under 30 seconds; show the real app clearly for at least 3 seconds.
• Use a product demonstration, talking-head explanation or gym-day vlog. Start with a relatable situation, finish with a simple invitation to download the app.
• Use your own footage and experience; do not repost others, fabricate testimonials, show strangers without consent or claim guaranteed strength gains, fat loss or injury prevention.
• Include clear advertising/paid-partnership disclosure and follow platform rules. Do not film or use your phone during a lift.
• Do not describe nearby-stranger matching, video calls or personal coaching: these are not established features.

Campaign terms

• We propose up to 2 selected creators for 2 paid weeks. Paid weeks start on the day the first creator is hired, not when recruitment is published.
• Compensation is performance-only, using the campaign's displayed pay-per-view formula and per-video milestone bonuses. There is no base pay, salary, retainer or per-post guarantee.
• Review the displayed payment terms before accepting. Creator selection is separate from publishing this opportunity.

Applying

• Share examples of your original videos and audience-location evidence. US residence is required, but does not prove your audience is in the US.
• Be ready to show the app accurately and explain the difference between live training with friends and planning a workout.

Payment

Creators get performance payouts based on CPM rates applied per video: From 200 to 999,999 views, a rate of $0.50 / 1,000 views is paid. Applies to TikTok and Instagram only. Creators get bonus payouts applied per video. Unlocked tiers are aggregated. At least 50,000 views, cumulative bonus reaches $50.00. At least 100,000 views, cumulative bonus reaches $100.00. At least 250,000 views, cumulative bonus reaches $250.00. At least 500,000 views, cumulative bonus reaches $450.00. At least 1,000,000 views, cumulative bonus reaches $850.00. Applies to TikTok and Instagram only. Bonuses are paid immediately once performance tiers are reached. Performance payouts stop at $200.00 every week; base payout and fixed salary are not affected. Videos count toward performance payouts for 31 days after publication, including videos published before the payout period. The weekly limit is guaranteed. When your videos earn more than it in a week, the brand pays the rest separately, up to $1349.90 per video, once it has funded that amount. The campaign is funded week by week and can end after any week; views after the campaign ends are not paid.

Schedule and audience

• Campaign length: 2 weeks, starting the day you are hired.
• Videos per creator each week: 3.
• Video languages: en.
• Target markets: USA.

Who should apply

Proposed criteria for owner review: creators must live in the United States, make English videos and provide evidence that their audience reaches US gym-goers or people interested in consistent strength training. Residence alone is not audience evidence; missing evidence needs clarification. Review 3–10 original videos for clear communication, authentic personal footage and ability to demonstrate an app. Avoid repost/clip or AI-repost accounts, unverifiable account ownership, misleading health/body-transformation claims and unsafe filming. Do not gate on follower counts, earnings, badges, appearance or demographic assumptions; a thin portfolio can be considered with an initial 1–2-video performance-only trial within the campaign. Different niches can qualify with relevant audience evidence and strong demonstrations. Every hire or rejection remains the owner's separate decision in Applications.