Canvas UGC creator for a sourdough baking app

The app helps home bakers start sourdough and follow a bake-day plan. Make short, personal videos showing how you use the app alongside a real starter or loaf.

Goal and audience

• Help US beginner home bakers understand the app and decide whether to download it.
• Show practical help with starting a starter, fitting baking into a busy day, or deciding what to try next.

Video ideas

• "Starting my first sourdough starter": show the free day-by-day starter guide and one step you actually follow.
• "My bake day ran late": show a real timeline adjustment and explain the next step.
• "Is this dough ready?": show a dough photo and the proofing coach's actual response, without promising perfect accuracy.
• "What I'll change next bake": show your loaf and the actual crumb advice. Share only your genuine experience.

Key messages

• The starter recipe and guide are free; the full experience requires the Pro version.
• A flexible timeline helps you follow the next bake-day step.
• Photo-based advice can help you decide what to try; it is not a guarantee of perfect bread or a food-safety test.

Requirements

• Create 3 original videos per creator per week during 2 paid weeks, starting when the first creators are hired.
• Make vertical 9:16 videos under 30 seconds, in English, with the real app visible and readable for at least 3 seconds.
• Use your own footage, real baking and your own voice or on-camera explanation. Do not repost others' clips or substitute AI-generated baking footage.
• Include a clear invitation to try the app on the App Store and the required advertising disclosure.
• Do not claim all features are free, invent outcomes, offer unsafe food advice, or make unsupported health claims.
• Post on the campaign's supported TikTok and Instagram platforms. Confirm permitted usage before any separate paid reuse; this brief does not grant unagreed rights.

Compensation

Performance-only under the campaign's displayed view-payment formula, milestone bonuses, weekly limit and per-video maximum. No base pay, salary or retainer. Review and accept the displayed terms before starting.

Getting started

If the owner hires you, you will receive this brief and a request to start in the campaign chat. Explain which idea you would try first. There are no verified reference videos supplied yet; use these ideas as guidance, not a word-for-word script.

Payment

Creators get performance payouts based on CPM rates applied per video: From 200 to 999,999 views, a rate of $0.50 / 1,000 views is paid. Applies to TikTok and Instagram only. Creators get bonus payouts applied per video. Unlocked tiers are aggregated. At least 50,000 views, cumulative bonus reaches $50.00. At least 100,000 views, cumulative bonus reaches $100.00. At least 250,000 views, cumulative bonus reaches $250.00. At least 500,000 views, cumulative bonus reaches $450.00. At least 1,000,000 views, cumulative bonus reaches $850.00. Applies to TikTok and Instagram only. Bonuses are paid immediately once performance tiers are reached. Performance payouts stop at $200.00 every week; base payout and fixed salary are not affected. Videos count toward performance payouts for 31 days after publication, including videos published before the payout period. The weekly limit is guaranteed. When your videos earn more than it in a week, the brand pays the rest separately, up to $1349.90 per video, once it has funded that amount. The campaign is funded week by week and can end after any week; views after the campaign ends are not paid.

Schedule and audience

• Campaign length: 2 weeks, starting the day you are hired.
• Videos per creator each week: 3.
• Video languages: en.
• Target markets: USA.

Who should apply

Proposed review criteria: creators must live in the US and make English-language videos. Review 3–10 accessible original videos for clear explanations, authentic personal footage, readable app demonstrations and a believable ability to show real home baking. Ask for audience-location evidence showing a predominantly US audience; residence alone is not evidence. Missing audience or portfolio evidence needs clarification, not automatic rejection. Verify account ownership and avoid repost/clip-aggregation or AI-repost accounts. No follower-count, earnings, gender or age gate. A thin but promising portfolio is acceptable for this performance-only trial. Each hire or rejection remains the owner's separate decision in Applications.