viral.app vs. NewWave

With NewWave

• AI campaign copilot positioning
• Creator sourcing and matching story
• Public pricing not published
• Payout rule depth is unclear
• API and workflow surfaces unclear

With viral.app

• Creator tracking and campaign analytics
• Flexible campaign management
• Powerful payout rules
• API, agent, and chat workflows
• Payouts and invoices on autopilot

NewWave is building an AI-native UGC copilot. viral.app is built to run the whole program.

NewWave has a sharp story: use AI to create campaigns, source creators, review content, and keep UGC work moving. That is a useful direction for teams that want campaign setup and creator matching to feel less manual.

viral.app is stronger when UGC has to become an operating system. That means creator tracking, campaign analytics, payout rules, invoice workflows, team handoffs, and reporting that can survive beyond the first experiment.

AI campaign setup is only the start

The hard part of UGC is not writing the first campaign brief. It is keeping the program accurate when creators start posting, videos keep moving, stakeholders ask for numbers, and finance needs to know what each creator is owed.

NewWave deserves credit for leaning into AI-assisted campaign creation and creator matching. The question for most teams is what happens after the campaign is live:

• Growth needs to know which hooks, creators, and platforms are worth scaling.
• Creator ops needs a clean view of who posted, who needs feedback, and who is waiting on approval.
• Finance needs payout numbers tied to rules, dates, and tracked performance.
• Leadership needs a report that does not depend on screenshots and manual cleanup.

The feature difference that matters

NewWave is strongest as an AI-native campaign copilot: campaign creation, creator matching, content feedback, and daily content research. viral.app is stronger as the system of record for performance UGC: tracked videos, campaign operations, payout rules, invoices, and developer-friendly workflows.

Feature
Analytics
Campaign Performance Tracking	Included	Included
TikTok, Instagram, YouTube	Included	Included
Hourly Refresh	Included	Available with caveats
Competitor Tracking	Included	Available with caveats
AI Campaign Copilot	Included	Included
Performant Charts & Dashboards	Included	Available with caveats
App Store Revenue Integration	Included	Not included
Creator Hub
Creator Application Links	Included	Included
Creator Matching Scores	Available with caveats	Included
UGC Campaign Management	Included	Included
Powerful Payout Rule Engine	Included	Available with caveats
Payouts & Invoices on Autopilot	Included	Available with caveats
Integrated with Payment Processors	Included	Available with caveats
Monitoring & Reporting
Free AI Agent Skill	Included	Not included
Powerful API & Integrations	Included	Available with caveats
Slack and Discord Integration	Included	Available with caveats
Real-time Alerts	Included	Included
Permissions & Roles	Included	Available with caveats
Public Dashboards	Included	Available with caveats
Content Library
Daily Content Research	Included	Included
Viral Video Discovery	Included	Included
UGC Creator Database	Included	Available with caveats
Security & Compliance
Built & Hosted in Germany	Included	Available with caveats
Extended Data Privacy	Included	Available with caveats
Enterprise Reliability	Included	Available with caveats
Backups & Redundancy	Included	Available with caveats
Priority Customer Support	Included	Available with caveats

Choose NewWave if...

NewWave can be the right tool if your team wants a beta-stage, AI-first product for campaign creation, creator sourcing, matching, and content feedback. It is especially interesting if your main bottleneck is turning a campaign idea into a sourced creator pipeline.

That is a real problem. NewWave's public messaging is clear about it, and the product direction makes sense for teams that want AI to reduce repetitive campaign setup work.

Choose viral.app if...

viral.app is the better fit when performance data has to trigger operational work. A creator hit the payout threshold. A post needs review. A teammate needs to chase missing content. A finance person needs payout numbers that are tied back to tracked videos and campaign rules.

That is where an AI copilot is useful, but not enough by itself. The workflow needs memory, auditability, and a clean path from video performance to payout operations.

NewWave pricing vs. viral.app pricing

NewWave does not publish public pricing on its website as of May 8, 2026. The visible motion is demo-led, with calls to book a demo, get started, or sign up. That may be fine for teams that want sales-assisted onboarding, but it makes budget comparison harder.

viral.app publishes a clear self-serve path. Ultra is the practical benchmark for teams that want tracking, campaign operations, payouts, API access, the AI Agent, and the viral video library in one plan.

NewWave

Custom

For teams evaluating an AI-first UGC campaign copilot through a demo-led motion.

No public pricing found on NewWave's website as of May 8, 2026.

• AI campaign copilot
• Creator sourcing and matching
• Content research and feedback
• Campaign workspace
• Public pricing not published
• Refresh cadence unclear
• Payout rule depth unclear
• API and webhook docs unclear
• Security and data-hosting details unclear

Compare to all our Plans

Last reviewed: May 21, 2026

viral.app Ultra Plan

$229/mo

For teams scaling creator programs with tracking, campaigns, payouts, and reporting.

Billed annually. Includes $10 migration discount.

• Unlimited tracked accounts
• 5,000 tracked videos
• 12-hour refresh rate
• 10 team seats
• Campaign management
• Automated creator payouts
• API access & AI Agent

  Included
• Historical data retention

  Included
• Viral video library

  Included

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What customers say after making the switch to a campaign OS

These are real viral.app customer quotes from teams running creator programs, agency workflows, and performance UGC at scale.

We handle the switch

Switching tools should not mean rebuilding account lists, tracking rules, payout terms, and onboarding notes by hand. viral.app gives teams a white-glove migration path, a personalized onboarding call, a 7-day free trial, and a satisfaction guarantee before the switch becomes permanent.

One more thing: how we handle your data

viral.app keeps customer environments separated. Your tracked accounts, videos, creator rosters, payout rules, prompts, search queries, and campaign data are not used to generate results, insights, or AI content for another customer.

We also do not sell your private campaign data. The boring version is the right version here: your workspace data is used to provide the product, support the workflows you asked us to run, and meet legal or payment obligations. For the full policy language, read the viral.app privacy policy.

Frequently Asked Questions