InsTrack or viral.app? Watch Instagram accounts, or run the creators behind the videos.
InsTrack tracks professional Instagram accounts for $1 each a month, with hourly stats, benchmarks and white-label reports for clients. viral.app tracks every short-form video on TikTok, Instagram, YouTube, Facebook and Snapchat, and hires and pays the creators who post them.
Companies from startups to enterprise choose viral.app
Mike SchneiderCo-Founder · · 11 min read
The short version: pick InsTrack if you watch Instagram accounts, yours, your clients' or your competitors', and want hourly stats, benchmarks and branded reports for $1 per account a month. Pick viral.app if your content is short-form video on more than one platform, you measure it in views, and you hire and pay the creators who make it.
Price to watch accounts
$1 per account
InsTrack Premium, 5 to 400 Instagram accounts a month, and free for 2. viral.app starts at $199 a month ($139 billed yearly) for unlimited accounts and 1,000 tracked videos.
Platforms tracked
1 vs 5
InsTrack covers professional Instagram accounts. viral.app tracks TikTok, Instagram, YouTube, Facebook and Snapchat.
What it follows
Accounts vs videos
InsTrack follows followers, engagement and likes per post. viral.app follows views on every video and pays the creators who post them, with its 3% fee on your side.
We make viral.app, so read this with that in mind. Every InsTrack fact below comes from InsTrack's own website, pricing page, terms, privacy policy, help center, Zapier integration and App Store listing, checked on November 8, 2026, with links at the end. Where InsTrack doesn't say something, we write "Not public". Where its own pages disagree, we show both.
InsTrack comes in two parts: its website, with a free plan and Premium, and the iOS app InsTrack for Instagram, with its own Pro subscription and tools for your own account. We say which one each fact is about.
At a glance
Who wins each job
InsTrackJobs won by InsTrack
5
TieTies
0
viral.appJobs won by viral.app
4
Each of these 10 jobs goes to the tool that does it better. Where they work differently, the better pick depends on your program.
Platforms and accounts: viral.app does this better.
viral.app
TikTok, Instagram, YouTube, Facebook and Snapchat, any public account from a URL. InsTrack covers professional Instagram accounts only.
viral.app
Watching Instagram accounts on a budget: InsTrack does this better.
InsTrack
$1 per tracked account a month, a free plan for 2 accounts and a 14‑day trial without a card. viral.app starts at $199.
InsTrack
Views on every video: viral.app does this better.
viral.app
viral.app tracks views, likes and comments on each video, with day-by-day gains. InsTrack's public profile pages show likes and comments per post, not views.
viral.app
Fresh numbers on every plan: InsTrack does this better.
InsTrack
Hourly, per its homepage. viral.app refreshes every 12 hours on Pro and every 8 on Ultra and Scale, with on-demand refresh from Ultra and extra syncs up to hourly through support.
InsTrack
Hiring and paying creators: viral.app does this better.
viral.app
A creator marketplace, campaigns, pay on views and payouts through a merchant of record. InsTrack's pages describe no creator features.
viral.app
Reports for clients: InsTrack does this better.
InsTrack
White-label PDF reports, email reports to clients daily, weekly or monthly, and client access on Premium. viral.app has view-only members, read-only shared dashboard links from Ultra, and CSV exports.
InsTrack
Creator videos as ads: viral.app does this better.
viral.app
Create Ad turns any tracked post into a TikTok Spark Ad or an Instagram or Facebook partnership ad. InsTrack's pages describe no ad tools.
viral.app
Benchmarks against similar accounts: InsTrack does this better.
InsTrack
An audit grades an account against similar ones, with an InsTrack Score and a follower forecast. viral.app compares the competitor accounts you track.
InsTrack
Instagram photos, carousels and Stories: InsTrack does this better.
InsTrack
InsTrack covers every post type, and its iOS app ranks your own Stories. On Instagram, viral.app tracks Reels only.
InsTrack
API and AI: they work differently.
Different
InsTrack lists API access from 100 tracked accounts, about $100 a month, without public docs. viral.app includes a REST API, webhooks, an MCP server and Copilot on every plan, from $199 ($139 billed yearly).
Different
Watching accounts, or running the creators
InsTrack is built around the account. Add a professional Instagram account by username and it follows the account's followers, posts, likes, comments and engagement rate, grades it against similar accounts and turns that into reports for you or your clients. Its iOS app goes deeper on your own account, with Stories, audience data, a planner and a comments manager.
viral.app is built around the video and the creator who posted it. It tracks short-form views on five platforms, ties each video to a creator and a campaign, and pays the creator from those views. So the question that decides it is what you report on: Instagram accounts, or videos and the people who make them.
IInsTrack
In InsTrack: InsTrack reports on the account: followers, engagement rate and average likes and comments, tracked from the day the account was first added.
In viral.app: viral.app reports on the videos: views across every tracked account, filterable by creator, campaign, platform and tag, competitors included.
Who InsTrack is great for
InsTrack has been around since 2012, and for watching Instagram accounts it's hard to beat on price. It fits best when:
Instagram is the only channel you report on
Professional accounts tracked by username, updated hourly, for $1 each a month, with photos, videos and carousels included.
You send reports to clients
White-label PDF reports, email reports daily, weekly or monthly, full account access for clients, and CSV exports.
You benchmark accounts
Group accounts as yours, competitors or clients, and audit any of them against thousands of similar accounts.
Its iOS app adds tools for your own professional account: Stories ranks, your followers' gender, age, countries, cities and online times, best post times, a feed planner, a comments manager and a giveaway picker. If that's the job, InsTrack is a sound and very cheap choice. For more networks, Iconosquare covers owned-channel analytics and scheduling across eight, and Rival IQ benchmarks competitors across social networks. The rest of this page is about what changes when the job is short-form video and the creators who post it.
What each costs to watch accounts
InsTrack charges per Instagram account. viral.app charges per plan: accounts are unlimited, and each account's latest videos count toward the plan's tracked videos, up to a limit you set per account. So the chart below prices both for the same number of accounts, with viral.app keeping each account's latest 10 or 30 videos tracked.
Price by accounts watched, monthly billing
Price by accounts watched, monthly billing
InsTrack Premium
viral.app, 10 videos per account
viral.app, 30 videos per account
10 accounts
10
199
199
50 accounts
50
199
399
100 accounts
100
199
399
200 accounts
200
399
599
400 accounts
400
399
599
InsTrack costs less at every size shown. At 400 accounts the two come level if 10 videos per account are enough: viral.app Ultra at $399 against InsTrack's $400. The two buy different things, though: InsTrack's dollar buys hourly account stats on Instagram, while viral.app's plan buys views on each video across five platforms, refreshed every 12 or 8 hours by plan, plus Creator Hub, the marketplace and payouts.
InsTrack publishes no yearly price for the website. viral.app takes 30% off for yearly billing: Pro is $139, Ultra $279 and Scale $419 a month. InsTrack's iOS app is priced apart from the website: Pro is $4.99 a month or $29.99 a year, for your own professional accounts.
Shaded side has the edge
Tie
Different: depends on your program
About $200 a month, 200 accountsIInsTrackPremium$200Ahead on 4 linesviral.appPro$199Ahead on 3 linesvs2 lines depend on your program2 differ
InsTrack Premiumviral.app Pro
Billed yearly
InsTrack Premium: No yearly price published
viral.app Pro: $139 / month
Edge: viral.app
Accounts
InsTrack Premium: 200 professional Instagram accounts
viral.app Pro: Unlimited, on 5 platforms
Different, depends on your program
Posts covered
InsTrack Premium: Each post's likes and comments
viral.app Pro: 1,000 tracked videos, with views
Different, depends on your program
Instagram formats
InsTrack Premium: Photos, videos and carousels
viral.app Pro: Reels only
Edge: InsTrack
Refresh
InsTrack Premium: Hourly
viral.app Pro: Every 12 hours; extra syncs up to hourly through support
InsTrack Premium: API listed; no public docs, AI assistant or MCP
viral.app Ultra: REST API, webhooks, MCP server and Copilot
Edge: viral.app
Hire creators
InsTrack Premium: Not described
viral.app Ultra: 2 live jobs, unlimited applicants, 100 invites a day
Edge: viral.app
Pay creators
InsTrack Premium: Not described
viral.app Ultra: Up to 100 creators, 3% on payouts
Edge: viral.app
Creator videos as ads
InsTrack Premium: Not described
viral.app Ultra: Spark Ads and partnership ads from any tracked post
Edge: viral.app
Above these, InsTrack's slider stops at 400 accounts ($400 a month), and agencies email for a custom plan. viral.app Scale is $599 a month ($419 yearly) with 20,000 tracked videos, unlimited seats and unlimited active creators, and Enterprise is custom, with limits set per deal. Any viral.app plan can add syncs up to once an hour through support.
Which one should you pick?
Choose InsTrack if…
You watch Instagram accounts, yours, clients' or competitors', and $1 per account a month fits the job.
You send clients branded PDF or email reports and want hourly stats and benchmarks against similar accounts.
You run your own Instagram account and want Stories ranks, audience data, a planner and a comments manager in one iOS app.
Our product
Choose viral.app if…
Your content runs on TikTok, YouTube Shorts, Facebook or Snapchat as well as Instagram Reels, and views are what you measure.
You hire creators and pay them on views, with invoices and a merchant of record.
You run creator videos as ads, or want an API, an MCP server and Copilot on the same data.
Neither fits?
Look at these instead
Instagram plus more networks, with scheduling? Iconosquare.
Short-form views tracked, with alerts? Shortimize.
Every difference, row by row
Thirty-five rows in five groups, starting with what gets tracked. "Yes" means the product does it, "Partly" means it covers part of the job, and "Not public" means we couldn't find it on InsTrack's public pages.
Plain fact
Not public
No
Partly
Yes
5 groups · 35 rows
InsTrack
viral.app
At a glance · one mark per row, in table order
Every difference between InsTrack and viral.app, by group
What you need
InsTrack
viral.app
01What gets trackedInsTrack follows Instagram accounts; viral.app follows videos on five platforms
Platforms
InsTrackPartly
Instagram only, on the website and in its iOS app.
viral.appYes
TikTok, Instagram, YouTube, Facebook and Snapchat.
Refresh
InsTrackYes
Hourly, per its homepage, with history kept as daily stats.
viral.appYes
Every 12 hours on Pro and every 8 on Ultra and Scale, custom times on Scale, extra syncs up to hourly through support, and any account or video on demand on Ultra and Scale for 3 credits per video.
Views on each video
InsTrackNot public
Its public profile pages show likes and comments per post, and sort posts by likes, comments or engagement, not views. Its pages don't say whether Premium adds views.
viral.appYes
Views, likes and comments on every tracked video, with day-by-day gains.
Instagram post types
InsTrackYes
Images, videos and carousels, filterable by type.
viral.appPartly
Reels only. Feed videos and carousels return no public play counts, so they aren't tracked.
Which accounts
InsTrackPartly
Any professional (business or creator) Instagram account by username: yours, competitors' or clients'. Private and personal accounts can't be tracked, per its FAQ.
viral.appYes
Any public account from a URL, on five platforms. No creator login needed.
Account stats
InsTrackYes
Followers, following, posts, engagement rate, average likes and comments, weekly followers, an InsTrack Score and a follower forecast.
viral.appPartly
Views, engagement and posting activity per account, with followers in the accounts table. No follower forecast.
Instagram Stories
InsTrackPartly
Its iOS app ranks your own Stories by reach, impressions, exits and replies, with a professional account, Facebook login and Pro.
viral.appNo
Not tracked: Instagram shows Stories data only to the account owner.
History
InsTrack
Its homepage and Premium card promise unlimited historical data; its pricing footnote and FAQ say history starts on the tracking date shown on each profile, the day the account was first added to InsTrack. The free plan shows 90 days.
viral.app
Each video comes in with its current views; day-by-day growth starts from the day you add it. Ultra and Scale keep historical data and keep an account's videos when you pause tracking.
Competitor tracking
InsTrackYes
Group accounts as yours, competitors, clients or friends and compare them by metric and period.
viral.appYes
Mark any tracked account as a competitor and see its top videos next to your own.
Benchmarks against similar accounts
InsTrackYes
An audit grades an account on growth, engagement, likes, comments and posting against thousands of similar accounts.
viral.appNo
Not offered.
Audience data
InsTrackPartly
In its iOS app, for your own professional account on Pro: followers' gender, age, countries, cities, languages and online times.
viral.appPartly
Views by country per account and video. No audience demographics.
Hashtags
InsTrackPartly
Its iOS app tracks hashtags, limited by Instagram to posts from the past 24 hours and 30 hashtags in 7 days.
viral.appPartly
No hashtag search. Tag rules sort the videos you track by hashtag or caption.
Viral video library
InsTrackNot public
Not described. A public Top Accounts list ranks Instagram's biggest accounts by followers.
viral.appYes
New viral UGC found several times a day, on every plan.
Folded rows: Instagram post types; Which accounts; Account stats; Instagram Stories; History; Competitor tracking; Benchmarks against similar accounts; Audience data; Hashtags; Viral video library.
02Reports, data and integrationsInsTrack's strongest area
Reports for clients
InsTrackYes
White-label PDF reports, email reports sent daily, weekly or monthly to you, your team or clients, and full account access for clients, on Premium.
viral.appPartly
No branded PDFs or scheduled email reports. Invite clients as view-only members, send a live read-only dashboard link on Ultra and Scale, or export any table to CSV.
API
InsTrackYes
Listed on Premium from 100 tracked accounts; its API docs aren't public. A Zapier integration adds and removes accounts, groups and report clients.
viral.appYes
REST API, webhooks and an MCP server on every plan, with public docs.
AI in the app
InsTrackPartly
Personalized recommendations, a goals tracker and a daily audit in its iOS app. No AI assistant or MCP server described.
viral.appYes
Copilot answers analytics questions and builds campaigns and briefs, with your approval.
Exports
InsTrackYes
Historical stats as CSV and account reports as PDF, on Premium.
viral.appYes
Every table to CSV with your filters, plus day-by-day gains per video and each video's full history.
Grouping accounts
InsTrackYes
Account groups and lists on Premium.
viral.appYes
Projects and tags group accounts and videos by product, market, campaign or client.
Alerts
InsTrackPartly
Its iOS app notifies you when your follower count goes up or down.
viral.appNo
Not built in yet. Copilot, the API and MCP can report on demand.
Team seats and roles
InsTrackNot public
Seats aren't listed on its pricing page; Premium gives clients full account access.
viral.appYes
3 on Pro, 10 on Ultra, unlimited on Scale; extra seats are $15 a month on Pro and Ultra, with scoped roles including view-only.
Folded rows: Exports; Grouping accounts; Alerts; Team seats and roles.
03Tools for your own Instagram accountIn InsTrack's iOS app
Post planner
InsTrackYes
Plan your feed by drag and drop, pick usual or best post times, and get a reminder to publish through Instagram. Free per its App Store listing and help article; a 2022 subscription article lists it under Premium.
viral.appNo
Not offered.
Comments
InsTrackYes
Search, filter, reply to, hide and delete comments on your own posts, and export them as CSV.
viral.appPartly
Copilot analyzes the comments under any post on request; no reply manager.
Giveaways
InsTrackYes
A free random winner picker for giveaway posts, with a recording of the draw.
viral.appNo
Not offered.
04Creators, payouts and adsviral.app only
Find creators
InsTrackNot public
Not described on its pages.
viral.appYes
Canvas UGC marketplace: post a job, creators apply with portfolio, accounts, languages and location, and AI Matches ranks the best fits.
Campaigns and briefs
InsTrackNot public
Not described on its pages.
viral.appYes
Campaigns with briefs, creator assignments, payout rules and campaign analytics.
Pay creators on views
InsTrackNot public
Not described on its pages.
viral.appYes
Base pay per video by platform, fixed salary, CPM tiers and milestone bonuses, with caps and view windows, tested on a creator's recent videos first.
Payouts, invoices and tax
InsTrackNot public
Not described on its pages.
viral.appYes
A merchant of record pays creators in 180+ countries by bank, PayPal, Venmo, USDC or EURC, with an invoice for you and one in the creator's name. 3% on each payout, paid by you.
Creator videos as ads
InsTrackNot public
Not described on its pages.
viral.appYes
Create Ad from any tracked post: Spark Ads on TikTok, partnership ads on Instagram and Facebook, on your own ad accounts, with paid views kept out of creator pay.
App revenue next to views
InsTrackNot public
Not described on its pages.
viral.appYes
RevenueCat revenue, trials and subscribers per project, next to views.
Folded rows: Payouts, invoices and tax; Creator videos as ads; App revenue next to views.
05Plans, terms and company
Price
InsTrack
Free for 2 accounts. Premium $1 per tracked account a month, 5 to 400 accounts, custom plans by email above that. No yearly price published. iOS app Pro: $4.99 a month or $29.99 a year.
viral.app
Pro $199, Ultra $399, Scale $599 a month, or $139, $279 and $419 billed yearly.
Free plan and trial
InsTrack
Free plan: 2 accounts, limited search and insights, 90 days of history. 14 days of nearly all Premium features, no card. The iOS app has a 7‑day trial on yearly Pro.
viral.app
14‑day free trial on monthly plans; yearly plans have no trial and a 14‑day money-back guarantee.
Cancelling and refunds
InsTrack
Cancel any time; Premium runs to the end of the billing cycle, then drops to the free plan. Plan changes are prorated. Refunds only in some extreme cases, per its FAQ.
viral.app
Cancel any time, effective at the end of the billing period. Fees already paid aren't refunded.
Business use in the terms
InsTrack
Its terms (last updated March 2021) license the service for personal use only, not commercial use, while its site sells Premium to brands and agencies.
viral.app
Terms, Creator Terms, privacy policy and a data processing agreement.
Company and data
InsTrack
INNOVATTY, LLC in Detroit, Michigan, under Michigan law with arbitration. Its terms allow processing in the US and other countries; its privacy policy lists GDPR and CCPA rights.
viral.app
Built in Germany, under GDPR; databases on Hetzner in Germany and Finland, the web app on Vercel.
Your data and other customers
InsTrackNot public
Not described. Its privacy policy reserves the right to work with ad networks for targeted ads.
viral.appYes
Your non-public data is never used to produce results for other customers.
Folded rows: Business use in the terms; Company and data; Your data and other customers.
20 more rows in 4 groups, folded to keep the page short. Nothing is left out.
From watching accounts to paying creators, in real screens
These are viral.app's real screens. Under each step is what the same step looks like on InsTrack.
Check each calculated payout, adjust it if needed, then pay up to 50 creators at once.
In InsTrack
No equivalent: InsTrack's pages describe no creator payments.
When a payout is approved, the creator gets one link and picks how to be paid. They don't need an account, and none of your 3% fee comes out of their pay. More on creator payments.
Where each one is better
I
Where InsTrack is better
01
1. A dollar an account
$1 per tracked Instagram account a month, a free plan for 2 and a 14‑day trial without a card.
02
2. Hourly stats
Account stats updated hourly, per its homepage, with daily history and CSV exports.
03
3. Reports clients can open
White-label PDFs, scheduled email reports and client access on Premium.
04
4. Benchmarks and forecasts
An audit grades accounts against similar ones, and a forecast projects follower growth.
05
5. Every Instagram post type
Photos, videos and carousels on the website, and your own Stories in the iOS app.
06
6. Tools for your own account
Audience data, a feed planner, a comments manager and a giveaway picker in its iOS app.
Where viral.app is better
01
1. Five platforms,any public account
TikTok, Instagram, YouTube, Facebook and Snapchat, tracked from a URL, competitors included.
02
2. Views on every video
Views, likes and comments per video, with day-by-day gains and a viral video library.
03
3. Creators who apply to you
Post a job on the Canvas UGC marketplace and invite the best-ranked matches.
04
4. Pay on views,tested first
Base pay, CPM tiers, bonuses and caps, run on a creator's recent videos before launch.
05
5. Paid without signing up
One claim link by bank, PayPal, Venmo or stablecoin, through a merchant of record in 180+ countries.
06
6. Creator videos as ads
Spark Ads and Meta partnership ads from any tracked post, with paid views kept out of creator pay.
What teams running creator programs say
David ParkJenni AI Founder
“viral.app has become core infrastructure for running organic marketing. It has helped us scale
to over a billion organic views.”
Zack HargettQuizlet/CoconoteCo-Founder
“viral.app feels like the first serious solution for managing high-volume UGC campaigns.”
Julian IvaldyWhoLiked Founder
“viral.app has solved our biggest pain points. It’s handling everything from global payouts to
invoicing and tax accounting.”
Running both, or moving over
You don't have to pick one for everything. InsTrack is built to watch Instagram accounts and report on them; viral.app to track short-form video and run the creators who post it. Some teams keep InsTrack Premium for hourly account stats and client PDFs, and track their creators' videos in viral.app, where any public account comes in from its URL.
History doesn't move over. On viral.app each video comes in with its current views, and day-by-day growth starts from the day you add it, so export InsTrack's CSV history first if you need it. InsTrack Premium can be cancelled any time from its billing section and runs to the end of the cycle.
1
Day 1
Add the accounts you watch
Paste the Instagram accounts you track in InsTrack, plus any on TikTok, YouTube, Facebook or Snapchat, or send us the list and we add them.
2
Day 1
Group them
Sort accounts into projects and tags by client, market or campaign, and mark your competitors.
3
First week
Add creators and their deals
Hire on the Canvas UGC marketplace or add creators you already work with, and write their pay as rules.
4
After that
Keep InsTrack for reports, or cancel
Keep Premium for client PDFs and hourly stats, or cancel it; it runs to the end of the billing cycle, then drops to the free plan.
Questions about InsTrack
InsTrack is an Instagram analytics tool from INNOVATTY, LLC in Detroit, Michigan, around since 2012. Its website tracks professional Instagram accounts by username, yours, competitors' or clients', with hourly data, an audit against similar accounts, white-label PDF and email reports and CSV exports. Its iOS app, InsTrack for Instagram, analyzes your own professional account through Facebook login and adds hashtag tracking, a comments manager, a post planner and a giveaway picker.
InsTrack reports on Instagram accounts: followers, engagement rate and likes and comments per post, for $1 per account a month. viral.app tracks short-form videos by their views on TikTok, Instagram, YouTube, Facebook and Snapchat, and runs the creators behind them: a marketplace to hire, campaigns with payout rules, compliant payouts and ads from the best posts.
On the website, the free plan tracks 2 accounts with 90 days of history. Premium costs $1 per tracked account a month, from 5 to 400 accounts ($5 to $400 a month), with custom plans by email above that; no yearly price is published. The iOS app's Pro plan is separate: $4.99 a month or $29.99 a year (checked November 8, 2026). viral.app starts at $199 a month, or $139 billed yearly, for unlimited accounts on five platforms.
Yes, for 2 tracked accounts, with limited search, insights and 90 days of history. A new account gets 14 days of nearly all Premium features without a credit card, then drops to the free plan. The iOS app is free to download, with a 7-day trial on its yearly Pro plan. viral.app has a 14-day free trial on monthly plans.
Yes. InsTrack is run by INNOVATTY, LLC, a Michigan company, and its iOS app has been on the App Store since September 2012. On November 8, 2026 the app was rated 4.2 from 825 ratings on the US App Store, last updated in October 2025. Its site says millions have used it since 2012; that is its own figure. One thing to read before you buy for a business: its terms, last updated in March 2021, license the service for personal, non-commercial use, while its pricing page sells Premium to brands and agencies.
Only professional (business or creator) accounts, through the official Instagram API. Private and personal accounts can't be tracked, per its FAQ, and in its iOS app competitors have to be public business accounts. viral.app tracks any public account from a URL on TikTok, Instagram, YouTube, Facebook and Snapchat; on Instagram it tracks Reels.
From the day an account was first added to InsTrack, shown as the tracking date on its profile; it can't reach further back, even on paid plans. Its homepage advertises unlimited historical data and its Premium card unlimited history, but the pricing footnote and FAQ limit both to that date. The free plan shows 90 days. On viral.app each video comes in with its current views, and day-by-day growth starts from the day you add it.
No TikTok, YouTube, Facebook or Snapchat: InsTrack covers Instagram only. On Instagram, its public profile pages show likes and comments per post, and its pages don't mention view counts. viral.app tracks views on TikTok, Instagram Reels, YouTube Shorts, Facebook Reels and Snapchat Spotlight.
Its pricing page lists API access on Premium from 100 tracked accounts, so about $100 a month and up; the API documentation isn't public. A Zapier integration can add and remove tracked accounts, groups and report clients. viral.app includes a REST API, webhooks and an MCP server on every plan, with public docs.
You can cancel Premium any time from the billing section. It runs to the end of the billing cycle, then you drop to the free plan, and plan changes are prorated. Refunds are only considered in some extreme cases, per its pricing FAQ; the 14-day trial is meant for testing. In the iOS app, Pro renews through your Apple account unless you turn off auto-renew at least 24 hours before the period ends.
Yes, once the job grows past watching Instagram accounts: viral.app tracks views on five platforms and runs the creators behind them, from hiring to payouts, with a 3% payout fee on your side and none of it taken from creator pay. If you only need low-cost Instagram stats and client reports, InsTrack, Iconosquare or Social Status fit better.
Choose InsTrack if you only need low-cost Instagram analytics and reports for professional Instagram accounts: $1 per account a month, hourly data, benchmarks against similar accounts, and white-label PDF and email reports. Its iOS app also covers Stories, audience data, planning, comments and giveaways for your own account.
Yes. Post a job on the Canvas UGC marketplace from Creator Hub, review applications that carry each creator's portfolio videos, connected accounts, languages and location, or invite the creators AI Matches ranks as the best fit, then chat and hire. Applicants are unlimited on every plan. Payouts run through the integrated payout system for a 3% fee on your side; none of it comes out of creator pay, though creators may pay a fee for some payout methods, such as PayPal or international bank transfers.
Yes. Campaigns hold the pay rules: base pay per video by platform, fixed salary, CPM tiers and milestone bonuses, with caps and view windows, and you can test them on a creator's recent videos first. viral.app works out each payout from tracked views, you approve it, and a merchant of record pays the creator in 180+ countries with the invoices handled. See creator payments.
No. viral.app keeps customer environments separated and does not use one customer's tracked accounts, tracked videos, prompts, queries or other non-public data to generate results, insights or AI content for other customers. The full terms are in the viral.app privacy policy.
Yes: TikTok videos and photo carousels, Instagram Reels, YouTube Shorts, Facebook Reels and Snapchat Spotlight, from any public account's URL, with no creator login. Stories, Instagram feed posts and long YouTube videos aren't tracked. See UGC analytics.
It depends on the job. For Instagram plus other networks, with scheduling, Iconosquare. For competitor benchmarks, Rival IQ or Socialinsider. For client reporting, Social Status. For short-form views with alerts, Shortimize. viral.app fits when you track short-form video on five platforms and pay the creators who make it.
viral.app 
